Chapter 357
"The second thing is that the company's business needs to be transformed. Shengtian Group will transform from residential real estate to commercial real estate." Tang Ao said.
This statement caused a thousand waves.
It simply makes everyone unable to believe their ears.
Originally, they thought Tang Ao and Su Feifei would continue the company strategy that Su Jianguo had already set before and then strictly implement it.
In this case, even if Shengtian Group is going downhill, it will not die too quickly.
But now it seems that the other party is deliberately trying to lead Shengtian Group on the road of no return.
Residential real estate and commercial real estate sound similar, but in fact the gap is very big.
Letting people who are engaged in residential real estate operate commercial real estate is basically no different from blind people touching elephants.
"Mr. Tang, why did you think of transforming the company's business? Is the company's current business not good?" Hou Xiaokai questioned.
"It's not bad. It's just that residential real estate is tending to be saturated. To ensure the normal operation of the company, it must be transformed into commercial real estate." Tang Ao said.
"But commercial real estate is not easy to do now. You can also see that physical stores are now being hit by online stores, and the store business is not very good." Hou Xiaokai continued.
"The advantages of online stores will not always exist. Besides, what is emphasized now is experiential consumption. The advantages of online stores are cheap, but there is no experience. Many people buy things online and find that the things are not good, so they can only return them." Tang Ao said.
"But no matter what, online shopping is now a big trend and is irreversible." said Lu Xueqi, director of the Executive Department.
"Trends can be reversed. In this world, there is no trend that will continue. Many experiential consumption cannot be completed online." Tang Ao said.
"But now many people will experience it in physical stores and then buy it online." Chen Fan, director of the Finance Department, said.
Everyone nodded one after another.
"What if the things in physical stores are as cheap as things online? Will you still buy them online?" Tang Ao asked.
"This is impossible. Now the rent is so expensive and the labor cost is very high. It is impossible for physical stores to be the same as online stores." Hou Xiaokai said.
"Everything is possible. The Internet in the United States is more developed than us. The proportion of online shopping is far greater than that of us. But physical stores have not disappeared. After all, people live in this world, they cannot solve problems by staying at home all day." Tang Ao said.
No one speaks.
In their opinion, Tang Ao has already made up his mind to do this here.
No matter how everyone persuades them, they will not be able to change the other party’s mind.
Since that's the case, it's useless to say more.
"I know everyone's concerns. But I believe that this project will definitely be successful. I have asked President Su to sell the company's reserve land, recover funds, and then develop new projects." Tang Ao said.
"Sell reserve land? Mr. Tang, why is this? Even if you want to do commercial real estate, there is no need to sell these land. You must know that these lands are hard-won." said the director of the design department.
"I know. But now these lands are useless. The company's money is not enough to support so many projects at the same time. Now, my idea is very simple, just concentrate all your efforts and do a good job of a project." Tang Ao said.
No one speaks.
"Mr. Tang, I'll ask you a prudently, where is this project?" Hou Xiaokai asked.
"This project is on the side of Donghai University. The land is very large and you can do a large enough project." Tang Ao said.
"There are so few people there. Apart from the students, there is only one market around. Do you want to build an office building there?" Chen Fan's face was filled with incredible expressions.
"It's not just office buildings, but also large shopping malls." Tang Ao replied.
"Mr. Tang, that location is really not very good. If you want to do commercial real estate, you can choose a more developed location. In this case, although the return rate is not high, it is relatively stable." Lu Xueqi suggested.
"I think Donghai University will eventually become a new prosperous area in Donghai City." Tang Ao said.
"Mr. Tang, doing business depends on reason, not emotion." Hou Xiaokai said.
Tang Ao didn't say anything, just smiled slightly.
"Mr. Tang, will the company lay off employees?" asked the director of the Human Resources Department.
"No." Tang Ao shook his head and said, "I still said what I said before. As long as everyone works hard, the company will not fire any employee."
"But the company is transforming, and some employees are definitely not suitable for new businesses." The director of the Human Resources Department continued.
"Try to arrange the right business for them. If it is really not suitable, then give them a few more months of salary and let them find another opportunity." Tang Ao said.
The Human Resources Department Director did not speak, just nodded.
"Okay. These two things I want to talk about. Everyone, go and do it." Tang Ao said.
The directors of various departments stood up and left.
Chapter completed!