Chapter 593: Branch Opening, Ribbon Cutting, Hunger Marketing(1/2)
"Boss, it's time to go out," Yu Tu reminded.
Su He calmed down, stood up, and walked outside.
"It's time to put it away, parting, for the next meeting."
I gave myself a bowl of Chicken Soup in My Heart in a timely manner, so I can't keep feeling like this.
Although he was a little sad, he couldn't be addicted. He was not a Xiangyao son or a child.
Even children need to come out.
Life is not just about each other, but also about poetry in the distance and the misery in front of you.
I came all the way to Qiushui Lane, where Su He actually visited several stores nearby.
This is a wealthy area in Bishui City, and people from the courtyard also live nearby.
So the group of people before were also nearby and even fired the gun at that time, but fortunately they were in danger in the end.
Su He finally chose this one, not only considering that this one was on the main street, but was in the place with the largest passenger flow.
The shape and size of this store are very suitable.
Of course, the most important thing is that only one company intends to sell it. The others, either the store may be small or the other company does not intend to sell it.
Su He didn't want to rent a house, and then when he developed it, he would raise the rent.
In fact, there are indeed people who plan to do so.
Someone mentioned to Su He before that he could rent it to himself, but the rent was very high.
Su He didn't think about that at all. Some people collect rent not based on the size and geographical location of the store, but on the popularity of your store.
Undoubtedly, Jiuding Restaurant is the best local restaurant with a high turnover.
Many people immediately mentioned that Hu Sou was the owner of Jiuding Restaurant to rent a house, so they immediately mentioned a very high position.
If it weren't for the turnover of Jiuding Restaurant and others came to rent it, they would probably not have made any profit back.
So, there are people like this everywhere.
Su He was unwilling to rent a house at all, but chose to buy a house directly.
Even if it is necessary to slow down the expansion speed, it is still not hesitant to do so.
When Su He arrived, it was already open.
Jiuding Restaurant originally operates breakfast, buns, steamed buns and other things, and they must be prepared in advance.
Su He was unwilling to make that kind of semi-finished product, although ordinary people might not be able to eat any strange places.
But people like Su He who have a special tongue and taste can easily discover the problems.
For example, Ai Mei from Yuzhang and Sheng Yuqiu from Yanjing City are all such people.
Jiuding Restaurant does reputation, but this detail cannot ruin the reputation of Jiuding Restaurant.
There are not many people with special taste, but these are the backbone of good or bad reputation.
When Su He arrived, there were already long queues here.
Everyone at work has already gotten up, and many people are queuing up to buy breakfast.
"There used to be a bit far away, and sometimes I had to run a long distance."
"Who said no? Fortunately, the branch is open now."
"I just don't know how it tastes?"
"Oh, it still tastes the same."
Listening to these people's words, Su He's mouth slightly raised, and he wanted to say, "It's still the original formula."
In fact, there must be a slight difference between the two. Not to mention anything else, the old soup here is not as hot as the main store.
But the same thing is true, there are few people with special taste.
It is not that easy to taste the slightest differences.
But it is not impossible, such as the one in front of you.
"Well, the taste is really good, better than the ones in each store. However, there are still some differences in the subtleties. It should be a problem with which old soup."
"Old Xing, don't be picky about anything. After all, there are only a few who can have your tongue. Besides, here is much closer, so I don't want to go that far."
Su He laughed silently, but he didn't care.
There are not many people who can taste the taste, and even this old Xing doesn't really care about the subtle differences.
After all, you can walk a lot less.
It is still a little far from the main store here. Su He also needs to consider that it cannot affect the main store's business just by opening a branch.
In that case, it would be better not to open a branch.
Su He will do it in the future, and there will be a branch in one area.
You can find the branch by walking a little bit.
As for one street and one branch, there is no need.
That was a serious waste, I was fighting for business with myself.
When he entered the store, Su He changed his clothes and went to the kitchen first.
As the store manager, Wang Qin must take charge of all the situations in the store.
At this time, Wang Qin was checking in the kitchen. When she saw Su He coming, she immediately asked: "Boss, I randomly asked some people among the guests today. Those people said that if there was the tofu dish at the previous banquet,
They are all willing to spend money to buy and eat. I see that these are a little less, right?"
Su He said: "It's a little less, but it won't be that much time to cook it at this time. Well, you can cook it a little now, separate at noon and at night. But..."
To be honest, if there are fewer numbers, there will definitely be much less business.
Although this was a bit regretful, Su He still said: "No matter how small the number is, it can also increase their expectations. This can also be regarded as increasing customer flow to the branch."
Su He remembered hunger marketing. Later, he made this hunger marketing to the extreme.
In fact, the quality of the mobile phone is not bad, but it cannot be said that it is much better than the mobile phone of the same level.
But you may not be able to own a hunger marketing, and you don’t know how many people can buy it.
Many business books in later generations mentioned the concept of hunger marketing.
Su He said: "This is also a kind of hunger marketing. It refers to marketing where the product provider intends to lower production in order to achieve the goal of regulating supply and demand relationships, creating the illusion of supply and demand imbalance, maintaining the product image and maintaining the higher selling price and profit margin of the product.
Strategy.
Of course, our Buddha Jumps Over the Wall tofu is not an illusion, but it is really in short supply. This is an alternative hunger marketing.
We cannot deliberately increase the quantity just because there are too many people looking for a purchase. In this way, the quality of food will decline, which is equivalent to consuming our future reputation.
It’s better to keep this pace. When serving dishes, you should emphasize this to customers. We are based on ensuring quality.
Every tofu dish that Buddha jumps over the wall must be boiled for seven or eight hours to completely taste it.”
Of course, it is said that it takes seven or eight hours to cook, not all ingredients take seven or eight hours, but some of the ingredients, such as abalone, etc.
If the tofu is cooked for seven or eight hours, can you still eat it?
It's all gone long ago.
Although it was a foggy sound, Wang Qin still felt a little confused and felt that this was indeed the case.
"Okay, boss. I understand. I'll go out and talk to them later."
Su He turned around and came to these tofu dishes. The branch opened today, so he wanted to show off his skills.
But apart from this tofu dish, he did not plan to make anything else.
At this time, many small stoves are placed here, and they are simmered in small pots and simmered in low heat to bring out the flavor.
There is still a kitchen display window here, and many guests are standing there to observe.
New stores always have some freshness.
"Look, it's similar to the original main store, but the area is a little smaller."
It is impossible for Su He to buy such a large store every time. It is one thing that there is not such a large store nearby, and customer flow is also very important.
Besides, there is also artificial aspects.
Cultivating chefs is not that easy, although every chef has not started learning since childhood.
But it is not so easy to train a lot of details and skills.
Jiuding Restaurant has very strict requirements on the chef's temperature and other aspects.
It is not that easy to master a stove alone if you want to become a teacher.
It can be said that any chef from Jiuding Restaurant can be used as a chef in other restaurants.
However, in terms of salary, Jiuding Restaurant is still more common.
To be continued...