Chapter 21 Sparks can start a prairie fire
Another Saturday night, Ye Zhao adjusted the channel, put on his headphones, put the radio in his arms, and came to the public telephone downstairs to make another song call.
After the prelude tone of the program ended, Kasuke Kurada's voice came into his headphones. Ye Zhao picked up the receiver and was about to call, then he heard a message that stunned him.
On the radio, after the greetings, Kasuo Mianda did not enter the program process as usual, but instead made a song recommendation first. On the radio, he smiled and said, "A single bought by the agent in the record store next to the station is an underground single, but the quality is quite high. Moreover, the cover of this single is still the coast of the south of Xiang in my hometown, which reminds me of the beach, parasols, watermelon game, and of course, there is also the bikini girl who must not be missing... haha."
In the laughter of Kasumi Mianda, the prelude to "Summer Color" sounded on the radio. Ye Zhao put down the phone and had only one thought left in his mind, that is... it is about to develop.
How powerful is it to be recommended by Kasuke Kurada? This music tycoon has been in the music industry since his debut in 1978 until 2017. His band Nantian Qunxing ranked third in RB in total, second only to b’z and Mr. Kids. Even Kasuke Kurada himself made nearly 20 million sales, and was once rated as the "God of RB Pop Music" by the music industry. In the RB art world, which is so fast that it is suffocating, it is not a miracle.
Kasuke Kurada's radio was during the prime time of Saturday, and the number of listeners must be tens of millions. It would be a huge shame to be able to make a sentence on the radio. What's more, at the beginning of the program, he took the initiative to recommend it and played the song from beginning to end. This was simply a big pie that fell from the sky.
Sure enough, after Kasuo Kurada recommended this song on the radio, the next day, those who listened to this radio began to search for this single in the record store near them.
As a single with a print volume of only 2,000, even if it is only distributed in the Tokyo circle, it can be divided into only five to ten records. Of course, this amount is not enough to sell. The only inventory in the record store was snatched up and empty, and people who could not buy singles kept calling the record store to request replenishment. The staff of the record store had to deal with the customers who came to inquire and issue replenishment applications to the distributor Apollo Records Company.
This "summer craze" not only exploded in the record store, but also affected radio and karaoke. While urging the record store to the record store, the audience also began to broadcast the song on demand on behalf of various radio stations. The broadcasting association, which had not included this song, had to take the initiative to initiate an application to ask Apollo Records for the audio source.
Without a firm or record company, Ye Zhao could not know the specific sales of the singles. After all, the current ORICON singles chart only counts the top 100, and now it is not the era of later generations where 200 hits can be sold out. Even if 2,000 CDs are sold out in one day, they just touched the edge of the daily rankings. Therefore, even though he had already expected that this single would be improved due to Kasuke Kurada's recommendation, he didn't know what level it would be.
At Apollo Records, after listening to the sales of "Summer Color" reported by the female assistant and the phone number requesting replenishment from all over the country, Arakawa and Shi fell into deep thought. Although he had known this was a good song, in his initial vision, such an underground single without any publicity could only wait for the reputation to ferment, and then it became popular in a long and long way.
But I don’t know if it should be said that Ye Zhao’s song is better or his luck is good. This song will be recommended by a character like Kasuke Kurada? Seeing that the song is getting better and better and has a trend of becoming popular, Arakawa and Shi’s minds have become active. If this song can copy the myth like "ロード", then as the person in charge of the song, this brilliant mark will definitely be indispensable in his resume. At that time...
Thinking of this, Arakawa and Shi's hearts thrilled, grabbed the phone on the table and called the paging station.
When he received a paging from Arakawa and Shi, Ye Zhao was carrying a guitar and preparing to go to Shibuya. When he heard the BP machine ringing, Ye Zhao dialed in on the public telephone downstairs.
"Hello, I'm Ye Zhao."
"Brother Xiaoye, I am Arakawa Kazushi." On the other end of the phone, Arakawa Kazushi's voice was very enthusiastic. "I called to tell you a big good news. Your single "Summer Color" is booming all the time. All the record stores that are distributed in the Tokyo circle have been sold out! Now the record stores have issued a distribution application to Apollo. I want to ask you, do you want to play with the big ones and print a batch of records?"
"Well," Ye Zhao pretended to hesitate, "Although I really want to add prints, I really have it..."
"It doesn't matter. As long as you agree, the company can advance the printing fee and then deduct it from the royalties."
Since that was the case, Ye Zhao agreed happily, "How many pieces do you plan to print?"
"Fifty thousand, no, the first batch will add 100,000 copies first! I will convince the company!"
One hundred thousand pieces, the printing cost alone exceeded 6 million yen, but Ye Zhao chose to agree without hesitation, and once again increased the bargaining chips for his big bet.
Of course, it turns out that he won the bet.
On July 12, 1994, when newspapers printed with the CD sales rankings released by ORICON appeared in convenience stores, people found that in the singles ranking, a singer named Ye Zhao took his single "Summer Color" and occupied the 14th place on the singles chart with 22,852 pictures. This single appeared silently, and even the singer's name was unknown. People who were not aware of it couldn't help but ask in their hearts: Who is this person?
On the other hand, thanks to the launch of radio sound sources and karaoke, when Kasuke Kuanda gradually faded, the popularity of this song not only did not decrease, but instead set off a new round of trends.
In the RB music scene in the 1990s, one of the important indicators that determine whether the song can become popular is whether the song is catchy. This is more obvious after the rise of karaoke. After all, for most people, this is just a place to sing in the hot atmosphere, and the song "Summer Color" perfectly satisfies this. Therefore, when this song lands in karaoke, this song was passed down by people, and the magnificent flame of fire burning a prairie fire.
On the weekly CD sales chart on July 19, the momentum of this "Summer Color" rose instead of falling, reaching ninth place in the rankings, with a cumulative sales of 56,200. The underground single ranked in the top ten in the ORICON rankings, which was a noticeable feat whether in the 1990s or after the millennium. Not only were passers-by, but even the industry also noticed this song. The famous music magazine "CDDATA" was not hesitant to write a report with a full number of words in the magazines that were released next.
"There was nothing worth reading in the weekly singles last week. After all, in this week, neither big-name artists released singles, and Zhou Shangjun's performance was not impressive. In this era of fierce competition in the music industry, it can be said to be a rare peaceful week. However, this conclusion was completely broken when the author saw a single ranked ninth on the chart. The single was called "Summer Color", which was an underground single released by a singer named Ye Zhao."
"We know that it is much more difficult to achieve good results for underground singles than regular singles. After all, mainstream record companies can not only provide singers with perfect publicity services, but also select the recorded tracks from the library, which are all things that underground singles do not have. But in such a difficult situation, after this single was quietly released on June 21, it not only did not become abandoned, but instead achieved a surprising rise against the trend."
"The title song of the single "Summer Color" is an authentic summer ballad. The short three-and-a-half-minute song is completed in one go, and the guitar sound and playful hand-ringing ringing brings a refreshing sound like the sea breeze blowing on the face. The lyrics with a full sense of youth also complement the melody of the song, which can be called a clear stream in the hot summer. When it comes to the C/W song "Secret Base", the singer named Ye Zhao changed his style and sang a rock with a clear rhythm, showing us his ever-changing talents."
At the end of the article, the magazine editor even summarized it like this: "Before listening to this single, I might still be suspicious of the song's achievements, but now, I dare to assert that this will be a famous song that can be passed down from generation to generation!"
"CDDATA" is one of RB's most famous music magazines. It can be said to be a must-buy book for music lovers. Once this issue of the magazine was released, it completely boosted the sales of "Summer Color".
On July 22, Komuro Tetsuya created female singer Ryoko Shinohara released one of the biggest singles she sold in her singer career, "Love, Heartache and Strong". Before this hit single with a cumulative sales of more than two million, other songs on the weekly rankings were much worse.
It was a foregone conclusion that the limelight this week was firmly occupied by Ryoko Shinohara. This actress who debuted in 1989 and occupied the screen as a royal sister in later generations. Until she took advantage of Tetsuya Komuro's hitchhiking and released this single, she was still an unknown eighth-rate star, so her success also attracted much attention.
The one that makes a strong contrast with Ryoko Shinohara is Ye Zhao's "Summer Color". The day after the release of "CDDATA", a large number of followers of "Summer Color" instantly appeared among the people who came to buy the record. This single continued to be charming this week. Except for the first day, it was squeezed to 16th place by the new single released this week, and then it was bullish, defeating one opponent after another, and rushing into the top five. If it weren't for the record store's inventory being sold out again, the results would be much more than that.
For Apollo, the company president personally made a decision and contacted the printing factory to work overtime to produce the single because he took such a big business, Arakawa and Shi also had a rising position in the company.
Chapter completed!