The so-called TIE-UP refers to a commercial method that uses a certain song as the theme song of film, TV series, advertisement, animation group, etc., and allows the audience to listen to songs semi-mandibly while watching TV or animations, thereby gaining more exposure and thus driving sales results.

The use of TIE-UP is everywhere, as far as Oda Kazumasa's famous song "Sudden Love" is, if it weren't for the easy ride of "Tokyo Love Story", it might not have achieved sales of more than 2 million copies; in 2016, the TV series "Escape is Shameful but Useful" starring his national girlfriend Yui Aragaki, the theme song "Love" of this drama is very popular, and the TV series with ratings is also indelible.

In China, the power of TIE-UP cannot be underestimated. For example, the song "Soup and Sweet" by Super Girl Zhang Hanyun was popular all over the country with a certain yogurt advertisement. There is also a singer who was born as an acrobat. His singer career can basically be summarized by the song "Smelling Scent".

In the 1990s, the reason why BEING's singers were invincible without publicity was that almost every single they released had a good TIE-UP, such as the Baomin Lishuite series advertisement, as well as animations such as "Slam Dunk" and "Dragon Ball", so even if they were not showing up, their songs could get extremely high exposure, thus ensuring sales.

As the "super-large newcomer" that BEING is preparing to launch, BEING, who is still very thick at this moment, is naturally not hesitant to invest in him, and has brought him the "super-large TIE-UP" of Baomin Lishuite advertising song. Thinking of the decline of later generations that can no longer produce a decent TIE-UP except for the theme song of "Detective Conan" TV version, Ye Zhao was also sighing.

...

In the era of 8CM singles, the only purpose of CD is to listen to this item. It will not come with MV or handshake coupons for special pages. The only ones that are really sold are those two songs. So after completing the song production, Ye Zhao's task jumped to the last item, which is to shoot the cover.

If you take the record cover of BEING singers in the 1990s, you can roughly divide them into the following types: big headshots taken by singers from various angles in the studio, big headshots with blurred backgrounds, seemingly random street full-body photos, and the most classic side-faced big headshots. In short, this company strives to present the singer's essentially natural side to the audience.

However, although what was finally shown to the audience was that unmodified natural state, in actual shooting, almost hundreds of photos were taken in one background, and the entire shooting process lasted for about three hours. In the end, Ye Zhao was extremely tense, both mentally and physically.

In the past, Ye Zhao only saw what BEING singers called "freedom and nature". Now when he actually joined in, he realized that freedom presented to the camera itself is a strong constraint. It seems that if you want to do what you like in this circle freely, you cannot just rely on a "free" company.

The cover of the single was finally confirmed as a half-body side photo taken by Ye Zhao sitting in front of the tuning equipment. Under the cool tones, his distinctive facial features looked very textured. Even Ye Zhao himself, when he saw this photo that perfectly highlighted his appearance advantages, had to give BEING's photographer a thumbs up in his heart and add chicken legs - Big brother's good skills!

Everything is ready, and the printing factory has also begun to suppress the singles.

Although Ye Zhao's "Summer Color" has exceeded 600,000 mark on the ORICON list, Nagato Daiyu did not produce his debut single on a large scale. As a scheming businessman, Nagato Daiyu is very clear that the reason why "Summer Color" is so popular can be said to be due to the right time, place, and people and joint efforts. Although Ye Zhao has gained popularity as a popular singer with this single, it is actually an unknown number of how much of these popularity can be transformed into new singles. After all, a group of singers who have become popular for a short time and quickly become out of date with their fortunes is a string in the history of records.

A most direct example, after "ロード" sold 1.8 million copies, THE Tiger Dancer released "ロード Chapter 2" the second year. Although it already had a golden sign, the single suddenly shrank by 1.4 million, only more than 400,000 copies were sold. The subsequent singles were even worse than one, and finally completely withdrew from the mainstream stage. The long-standing singers have already had a stable base, and it is hard to say what sales of singers like Ye Zhao are still in a state of "singing is not popular".

After weighing the trade-offs, Changhu Daluo set the first shipment volume at 100,000. The 100,000 books are not too much, and the 100,000 photos are not too much. For ordinary new singers, the shipment volume of the first single is between 3,000 and 20,000. If 100,000 photos can be printed in the future, it will definitely be a big victory. However, for a new singer like Ye Zhao who has already had a hit single, 100,000 photos are just passing the exam.

Since he is ready to promote Ye Zhao, Nagato Daiyu naturally hopes that he can continue to become popular. Therefore, in addition to the TIE-UP of Baomin Lishui Special Advertising Song, Nagato Daiyu also bought RB's most famous music group MUSIC STATION to promote Ye Zhao in the golden advertising period before the opening of the show.

MUSIC STATION, a music group that started in 1986, was still broadcast firmly until later in 2017. Being able to appear on the stage of this program is the dream of countless singers. As the music group with the highest and most stable ratings, the number of viewers of MUSIC STATION in each episode will not be less than 10 million. Being able to advertise before the opening of this program will have a absolutely great effect. Of course, the advertising fee is also great.

With so much investment in BEING, if Ye Zhao could not even sell 100,000 copies, then from then on, his position in Nagato Daeyuki will definitely plummet, from the small golden man held in his hand to the small clay man who can be controlled casually.

...

Perhaps it was because of the rebirth's confidence that Ye Zhao had never had the idea that he would not be famous. After all, with the resources he had in his hands, even by providing songs to other singers, it would be enough to label most of the entertainment industry as a label. If it were another new singer, the company boss would have invested so much, and he would have been very nervous, but for Ye Zhao, he didn't take it seriously at all.

At the end of August, the advertisement of Baomin Lishuite and MUSIC STATION on TV began to air almost at the same time. More than half of the people in the RB knew that Ye Zhao, who sang "Summer Color", joined BEING and was about to release a new single on September 7. Even when Ye Qing called him, she proudly announced to him that the classmates in the school already knew that he was her brother.

"Just knowing what's the use, they're going to buy a dish." Ye Zhao, who was on the phone, said while chewing rice balls.

'Brother, it's so utilitarian." Ye Qing complained and changed her mind, "Also, even her parents know that you are a singer."

"What did they react?"

"There is no reaction. However, when the Bao Mining Advertisement is broadcast on TV, my mother will finish watching the advertisement."

Ye Zhao was speechless and took a bite of the rice ball.

On this day, when Ye Zhao finished his vocal class and walked out of the vocal classroom, he found a paging call from Arakawa and Shi. Ye Zhao came to the front desk of the company and borrowed the phone there and called back. "Mr. Arakawa?"

"Ye Jun, if you have time, come to Apollo."

"Is there anything wrong?" Ye Zhao asked lazily on the phone.

"Your first royalty is settled."

"I'll go there right away!" Well, now I'm in spirit. For Ye Zhao, who is still eating his old capital and BEING's basic salary, and is worried about whether to go to the street to sell for a few days after paying the rent, the most pleasant thing is the sentence "Royalty settlement".

When he arrived at Apollo, this time, Arakawa and Shi were waiting at the door and led him to his office.

"Mr. Arakawa is so kind."

"It should be." Arakawa and Shi smiled and let Ye Zhao go to the sofa, turned around and took out a bank card from the office drawer and handed it to Ye Zhao, "This is your first royalty. The production fee that Apollo's side advances has been deducted. The subsequent royalties will be transferred to this card at a settlement frequency once a year."

As a straightforward handsome man, Ye Zhao did not hide his scruples at all. He smiled brightly and took the bank card from Arakawa and Shi, "Thank you so much."

"Where should I thank you." Arakawa and Shi smiled sincerely, "Thanks to accept your order, our president appreciates me very much and has already been scheduled to be promoted to me at the end of the year." It seems that he is planning to continue working in Apollo.

The two people who reached a win-win situation made a few more polite words, and Ye Zhao said goodbye to Arakawa and Shi. After leaving Apollo, he couldn't wait to go into a nearby bank to check how much money he had made.

In the afternoon, there was a long line in front of the bank ATM. Ye Zhao stood silently at the end of the line, waiting in a hurry. Finally, the aunt in front of him took the money and left. Ye Zhao quickly took out the bank card from his pocket, carefully put the thin card into the ATM, entered the password, and selected the balance inquiry. Then, he saw a string of numbers that almost flashed his.
Chapter completed!