Passing through the long tunnel of the county boundary is the Snow Country.

Although Yasunari Kawabata's "Snow Country" stage was Echizen Yuzawa, when he entered the Hokkaido realm, Ye Zhao still subconsciously thought of the first sentence of this famous work.

Accompanying Ye Zhao, the two of them were Takeda Toshi and Uemura Yuki. One of them was responsible for contacting the outside world and the other followed Ye Zhao to handle trivial matters. The group arrived at the New Chitose Airport on the afternoon of December 5 and stood on the gangway. Even though considering the weather in Hokkaido, Ye Zhao couldn't help but shivered when the cold wind blew. After leaving the terminal, he took a silver Toyota sedan that had been booked in advance. The driver started the engine and drove towards the Keio Plaza Hotel in Sapporo.

RB has a narrow territory. To give a simple example, Hokkaido is equal to Rinchi, Fukuoka is equal to Shanghai, and Okinawa is equal to Shuhiro, so when Tokyo is only cold and windy, Hokkaido is already in ice and snow. Ye Zhao's idea is also very simple, it is nothing more than copying the publicity strategy of "Summer Color" and once again making a fuss about the weather. Starting from Hokkaido, which first entered the cold winter, it follows the steps of the cold wave and pushes southward, relying on the local broadcasting bureau for promotion.

This propaganda technique sounds quite "cheap", but in the actual operation process, since there is no need to show up at all, and with his current results, he must be participating in prime-time radio programs, which can better maintain his style.

Hokkaido has always been the most difficult market for celebrities to open. Although super stars such as Miyuki Nakajima, Mikazu Yoshida, Mikazu Okura, GLAY, etc. have been born on this land, it may be because of the cold weather, so it is difficult to really popular here. For example, the five major domes of RB, Tokyo, Osaka, Nagoya, Fukuoka, and Sapporo. When singers are on tour, the top four eggs are often hard to get, but when they arrive in Sapporo, they will be staged as soon as they are not careful.

When you arrive in Hokkaido, you must visit Hokkaido Radio. Hokkaido Radio was established in 1952 and is the first private radio station in Hokkaido and the first private TV station. Its influence covers the entire Hokkaido region. After checking in, Ye Zhao and his party headed to the headquarters of Hokkaido Co., Ltd. in Sapporo Chuo.

The one who received them was Hokkaido broadcast producer Yu Hamada. Yu Hamada is a short and fat uncle who looks easy to talk to. When he saw Ye Zhao, he greeted him enthusiastically: "Hello Ye Zhaosang, I have heard of your momentum in Hokkaido."

With Ye Zhao just released two singles, one of which is Xia Ge, who has nothing to do with Hokkaido, it is already very difficult to be famous here. Hearing Hamada Yong say this, Ye Zhao quickly said: "That's such an honor."

"I heard Takeda Jun say you want to borrow our radio station to promote the new song?" Hamada Yuuki lit a cigarette, "It's not that I'm pouring cold water on you. Hokkaido is not as small as the Tokyo Circle. The market here is very small. Even if you invest in large-scale publicity, it is difficult to achieve ideal results."

"About this point, since the new song is a winter song, in order to fit the theme, this publicity plan was decided during the production. Even if the market here cannot be opened, this will not change." Ye Zhao said.

"Winter song?" Hamada Yuki was a little surprised.

Ye Zhao took the CD machine that had been prepared from Uemura Yuki. "Mr. Hamada might as well listen first. If you think it's not bad, let's discuss it."

Hamada Yuki took the CD and put on the headphones. After listening to the song, Hamada Yuki took off his headphones, swept away his original hesitation and directly invited him: "Ye Zhaosang, is Ye Zhaosang willing to star in "The Voice of Hokkaido" tomorrow night?"

"Of course there is no problem!" Ye Zhao agreed readily.

...

That night, heavy snow fell from Sapporo. The snow was so strong that all flights at New Chitose Airport could not land. The next morning, I stood on the hotel terrace and looked out. It was covered in silver and covered in white. There was nothing to do during the day. Takeda Toshi invited Ye Shotoshi Uemura Yuki to his hometown in Shiraishi District, Sapporo City. Takeda Toshi's elderly parents prepared a meal of authentic Hokkaido food for everyone. After a quick tour of the scenery of Sapporo, he arrived at the Hokkaido broadcast center on time at 9:30 that evening.

The live broadcast room is located on the 32nd floor of the broadcast center. Looking out from the wide glass window, you can see the outline of Oito Park and the sparks in the city. "The Voice of Hokkaido" is a gold medal program by the Hokkaido Radio Bureau. Its listening rate is firmly ranked first in Hokkaido. As the host of the program, Kita Nobuko is a household name in Hokkaido.

After briefly discussing the broadcast process and confirming the station, at 11 o'clock, as Starf's countdown gesture fell, Kitashiro Ryoko turned on the microphone and faced her listener, "Hello, welcome to listen to the sound of Hokkaido tonight. I am the host Kitashiro Ryoko. Last night, a heavy snow came. When I woke up in the morning, I was really happy to see the snow outside. Sure enough, in Hokkaido, if it doesn't snow, there is something missing, right? But, the road is slippery, listeners, please travel carefully."

"Today, in addition to me, there is a guest from Tokyo who came from afar to host tonight's program with me. Speaking of him, he can be said to be the most popular newcomer in the music industry this year. Yes, let us welcome Ye Zhaosang--" Kitano Ryoko said, puffing up a few hard times.

"Thank you, Miss Kita-Shin, good evening, the audience in Hokkaido, I am Ye Zhao." He opened the microphone and Ye Zhao naturally answered.

...

"The next article is a submission from the listener with the pen name Marilyn. Good evening, if you give Miss Ryoko two days off, does Miss Ryoko have any places to go?"

"If I only have two days off, I might sleep at home for two days." Kitashinoko joked.

Ye Zhao cooperated very much and took the words: "Is that so? It turns out that Miss Beixin is a home-based home girl."

"Yes, because I am too busy with work, I naturally want to have a good rest for a while when I have a holiday. However, when it comes to where I want to go, there is one, that is Kyoto. I want to go and see the ancient buildings, visit Kinkaku Temple, and of course Kiyomizu Temple. Ye Zhaosang also knows that, the legend of the Kiyomizu Temple stage."

"Is it mean that if you jump off the Kiyomizu Temple stage, your wish will come true if you don't die?" Ye Zhao said, "I think the reason for this is that all the people who jumped down died."

"But it is said that two or three people survived. Although I don't know if my wish has been fulfilled." Kitano Ryoko smiled, "After that, is there any place Ye Zhaosang wants to go?"

"Well, since I came to the north, I must be Echigo Yuzawa in "Snow Country". Although when I first read this book, I mistakenly thought that the village in "Snow Country" was in Hokkaido."

"If you are not familiar with the northern region, it is normal to make mistakes. Then let's go to the next topic..."

Time passed slowly, and after another midfield advertisement, he returned to the radio again. Kitashinoko began a brief interview with Ye Zhao.

"Now there is a news to tell the audience that Ye Zhaosang's new song "WINTER, AGAIN" was officially launched yesterday. Congratulations!"

"Thanks."

"Ye Zhaosang already has a household name summer song in RB. Do you have any ambitions to write a winter song this time?"

"Ambition?" Ye Zhao smiled, "This word is too serious. Miss Beixin also knows that pop music has developed to this day, not only as a product for entertainment, but has penetrated into people's lives to a large extent. More and more people are getting used to using music to express their thoughts and relieve their mood. As singers, of course, they hope to make various types of music to bring more resonance to the audience. So whether it is summer songs or winter songs, they are all in the creation plan. Not only that, they may also write cherry blossom songs and Christmas songs in the future."

"So that's it~ I'm a professional musician." Kitano Ryoko applauded, "So, let's listen to Ye Zhaosang's song "WINTER, AGAIN" and feel the message Ye Zhaosang wants to convey to you."

The broadcast frequency of Hokkaido broadcasts covers seventeen areas of Hokkaido. At this moment, whether it is people at home, people driving cars on the road, families, couples, or singles, hundreds of thousands of people in Hokkaido heard the song "WINTER, AGAIN" at the same time.

As a winter song, "WINTER, AGAIN" has beautiful melody and delicate lyrics. In the cold weather of Hokkaido, it is like a cup of warm coffee, and only all members were born and raised in Hokkaido. GLAY, who has a deep affection for this land, can write such a song. Similarly, this song that should have been written by the Hokkaido people will also resonate in the hearts of the Hokkaido people, which will be beyond Ye Zhao's original imagination.

...

"Okay, thank you for your hard work!" The literati and doctors were full of energy in the live broadcast room. Kitashinoko turned off the microphone, breathed a sigh of relief, stretched her waist and said to Ye Zhao: "Ye Zhaosang, thank you for your hard work."

"Miss Beixin is, thank you for your care tonight." Ye Zhao said.

"I did nothing. Ye Zhaosang has a good grasp of the rhythm of the radio. I really don't know that it is my first time participating in a radio program." Kitashinoko praised, "By the way, can Ye Zhaosang sign me? To be honest, my niece in my parents' family is your super fan. If I can receive your signature, I will definitely be very happy."

"No problem, I'll send her a signature CD!" Ye Zhao agreed readily, and instructed Uemura Yuki: "Uemura, go to the lounge to get two new CDs."

Uemura Yuki went out in response and turned back soon. He held two CDs of "WINTER, AGAIN" in his hand and handed them to Ye Zhao along with a signing pen. Ye Zhao first signed his name on the first CD and handed it to Kitano Ryoko: "This is for Miss Kitano, please don't dislike it."

Kitashiro Ryoko took the CD with a smile. Ye Zhao signed the second CD and asked, "What is the name of Miss Kitashi's niece?"

"It's called Meigui, the Meigui of 'MIKI'."

Ye Zhao nodded and wrote "TO Meigui ちゃん(菜)" in the upper right corner of the signature.
Chapter completed!