Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter six hundred and forty-eight was born

After October, it enters November.

The third day after the month was the agreed single was officially released. A week before that, the promotions that were contacted began to be released one after another.

Cards must be played one by one, and so do publicity cards.

Before the troops move, the purpose of publicity is to give the outside world a rough impression of this newcomer who is about to debut, quietly throwing a stone into the water, and then waiting for the stone to cause big waves. Now this era can no longer wait.

In the past, when the public heard a certain song on TV or radio, they thought it was very beautiful, so they went to buy one.

However, with the development of the times, record companies have gradually explored more new ways to sell records. The public has been manipulated by record companies in both tangible and invisible, becoming buying for the sake of buying and buying for the sake of supporting someone.

Although the only thing that determines sales is no longer just music, for newcomers who enter the field with bare hands and have no popularity accumulation, the factors that determine sales are not that complicated, including publicity strategies and the quality of the songs.

Propaganda can enhance the public's curiosity and attention, and curiosity and attention will undoubtedly be converted into purchasing power.

However, if a newcomer wants to withstand large-scale publicity, he must have excellent quality. The two complement each other to become a pair of big hands, push the public into the record store, and pick up this record.

The promotion before the release of the film was in place, and the configuration of the single itself was high, when the sales volume in the first week came out, it was no surprise that it achieved a very impressive result for the newcomers.

The first move of nearly 50,000 pieces was brought to the seventh place on the list, and this number also attracted more attention for her.

In the Heiju period, the music scene where flowers bloomed has bred a golden age of records. Countless singers have been nourished by this era and can develop well no matter what style they have, even if it is only a period of time.

However, in 1998, the pace of progress stopped, and what supplemented this gap was the album's selections that were constantly released by the record company as if crazy.

On the one hand, the selected collections facilitate the public to select songs, but on the other hand, it has a summary meaning after all. The year when the selected collections are released seems to have become a harbinger: an era is about to end.

The debut single started well, and the outside world began to have a curiosity beyond publicity about the name Kuraki Mai. At this time, Kuraki Mai himself was still recording hard in the recording studio.

Striking while the iron is hot is one of the ways to launch newcomers. While releasing their debut singles, the second single and debut album have entered the preparation stage, just waiting to keep up at the right time.

No matter whether you can become famous or not, as long as you are a serious newcomer, you will be very busy when you debut. No matter what, you have to complete the planned screening first.

"I took a ride to Shinjuku with my classmates and saw an advertising board in the underground passage of the station." During the recording break, Mai Kuraki told the agent about her previous experiences.

"The classmate said to the advertising board, 'This person looks quite like Mai'." Speaking of this, Mai Kuraki showed a child-like smile.

Just looking at photos from specific angles is very different from the real life of high school girls who wear school uniforms without makeup every day. In addition, she acts in a low-key manner in school and studies hard and does not give up until she takes the college entrance exam. It is difficult for people to associate her with the new singer.

"Didn't you tell her classmates that she is a singer?" Tachikawa, the agent assigned to her, is a woman who is over 30 years old. She has good abilities and a tolerant personality. It's just right to bring a girl of this age.

Mai Kuraki shook her head, "No."

In terms of personality, Mai Kuraki herself is the kind of calm. Whether it is large-scale publicity investment or good debut, she has not lost her position or been proud of it. She still repeats her daily life like going to school and entering the recording studio.

However, as the first week passed, radio publicity began to be vigorously promoted, and large-scale singing was started nationwide, and Mai Kuraki's low-key behavior was about to become useless.

Ye Zhao, who has been paying attention to the power of radio, before this, sent the first batch of produced auditions to record sellers, TV stations, advertising companies, and national radio and broadcasting bureaus. Not only did he buy TV advertisements, but he also paid out of his own pocket to buy radio song promotion.

The overwhelming radio songs were concentrated in the second week, and the role of "brainwashing cycle" has always been amazing, not to mention that the two songs this time are excellent quality.

With the support of the radio, the single still maintained good momentum in the second week.

By the third week, the number of on-demand broadcasts of the public began to increase, and many people even repeatedly broadcast the two songs over and over again. With a mass base, the name Kuraki Mai became more and more popular.

Promotion is also creating expectations. The greater the publicity, the higher the public's expectations. At present, this single is worthy of the expectations brought to the public by large-scale publicity.

What can prove this is the increasing radio on-demand rate and the steady growth in record sales.

The public, who expects to be satisfied, will spontaneously become a free promoter. Even as the release time becomes longer and the publicity momentum becomes weaker, the public will support the subsequent attention of the single.

No matter what era you reach, no matter what method you find in the sales of records, you cannot treat the public as a fool.

Nowadays, the public is getting tired of listening to electronic dance music, and is also bored by the repeated bombardment of this selected collection, and begins to long for fresh flavors.

Ye Zhao chose this opportunity. At this critical moment of innovating, Mai Kuraki appeared in front of the world with fresh music in an image of healthy youth.

She is not the kind of demon who is so good at singing that God can still care about food, but her voice has its own characteristics. If a young man wants to imitate her, it will not be too difficult.

He is just sixteen years old, with a pretty face and even a little idolized.

What supports her debut is an excellently produced original song, sings lyrics she wrote, and the style of the song is fresh enough, which is very important because this is exactly what the public desires.

Ye Zhao just stepped on that point, causing the public to be hit by such a wave of shock from Mai Kuraki.

For the public, it is not an exaggeration to describe Kuraki Mai's debut as "coming out of nowhere".

Nowadays, not only the public, but also the TV stations and music magazines, but also the newcomer who has just debuted.
Chapter completed!
Prev Index    Favorite Next