Chapter 1,50 How come it is at the bottom?

On the day back to Pingshan, Chen Jianghai received a call from his father Chen Liye.

The two of them stayed in Changxi for a while and are now preparing to come back.

As for the sister-in-law, her biological parents are taking care of her, so the two of them are no longer worried.

After Chen Jianghai found out, he immediately asked Yue Hongsheng to arrange for the driver to pick him up.

The day after Chen Jianghai returned to Pingshan, his parents also returned from Changxi with a happy face.

If someone takes Huanhuan, Lin Wanqiu can also go to the store with peace of mind.

The warm life of a whole family has returned to normal again.

...

In early June, the domestic color TV market was settled.

At this time, foreign capital had been defeated by national brands and its market share was almost swallowed up by domestic brands.

Domestic brands are very simple and crude in terms of price reduction, leaving no room for anything.

Foreign-funded enterprises simply cannot withstand this suicide-style price reduction model.

In desperation, they had to give up the price war completely and choose to restore the original price.

Foreign brands now have only one expectation, that is, national brands themselves cannot support themselves, collapse as soon as possible, and end the desperate situation in front of them.

Foreign-funded enterprises with this idea don’t know that their decision has actually accelerated their deaths.

Of course, the national brands involved in the price war themselves could not have imagined that they had achieved a phased victory, but did not maintain the fruits of this victory.

In short, this struggle without gunpowder has greatly damaged foreign capital.

As for domestic brands, they have indeed achieved phased victory.

And it is precisely because of this stage of victory that these domestic brands blinded their eyes.

They mistakenly thought that price wars were the best way to occupy the market.

Little do they know that this kind of cognition is very wrong.

These domestic brands are actually drinking poison to quench thirst and will eventually be backfired by the market.

Ning Ruifeng, which is in the rainbow, can be said to be proud and full of energy.

During this period, he became the darling of the media.

There are reports about color TVs, and he is all there.

For a moment, Ning Ruifeng vaguely surpassed Chen Jianghai in the public opinion trend.

The price war between Changhong can be said to have made many people realize the power of national brands.

Especially in terms of price war, it defeated foreign-funded enterprises and gave consumers huge discounts. It is naturally well-known and sought after by countless people.

On June 5, the sales share of Huaxia color TV companies was counted.

Among them, Changhong alone accounts for 32% of the market and is firmly ranked first in China's sales.

The remaining tcll, panda and other brands are closely behind.

Qiuhai, which has been paid attention to by consumers before, has less sales than foreign brands, and is directly at the bottom!

Many consumers have expressed their discomfort in understanding this point.

Why is Qiuhai Color TV so well-selling in the early stage so outrageous?

The reason is very simple, that is, these color TVs in Qiuhai have never reduced a penny from beginning to end.

All domestic color TVs are lowering prices, but Qiuhai does not lower, it would be strange if the sales volume is good.

At this time, many consumers had strong doubts about Qiuhai.

Why does Qiuhai Color TV insist on not reducing its price?

Is it to make more money?

Or maybe Qiuhai considers himself a high-end brand, so he is so arrogant?

Now all media are not optimistic about the Qiuhai Color TV project.

Judging from the current sales of Qiuhai Color TV, it is definitely a loss.

I just don’t know how much Qiu Hai is willing to lose for this product.

Changhong became the domestic color TV sales champion, Ning Ruifeng became popular and received more interviews from all parties.

At the beginning, Ning Ruifeng was quite modest.

He believes that there are many factors in Changhong's ability to achieve such achievements, but it is mainly due to the efforts of all Changhong.

As time goes by and media hype, Ning Ruifeng inevitably became a little bit expansive.

Later in an interview, he even said with conceit that without him, there would be no Changhong today.

At the same time, Ning Ruifeng is not polite at all to other domestic color TV industries, and acts as a guide to the country.

"Changhong's next opponent is domestic local enterprises.

Changhong’s goal is very simple, that is, to occupy at least half of the domestic color TV market.”

This is Ning Ruifeng's original words.

I have to say that Ning Ruifeng's tone was still very crazy.

However, Changhong currently does have such crazy capital.

At this time, a reporter couldn't help asking: "Mr. Ning, what do you think of Qiuhai Color TV?"

After hearing this question, Ning Ruifeng said without hesitation: "With Qiuhai's current achievements, I think leaving the color TV industry is their best choice."

Obviously, such an answer has long existed in his heart, and now it is just through the interview with reporters.

The next day, an interview about Ning Ruifeng was on the news.

Everyone admires Ning Ruifeng's courage.

After all, this is like slapping Qiu Hai in the face.

You should know that overall, Qiuhai Electric Appliances' status in China is unshakable.

Coupled with its international influence, it has become the number one among national electrical appliance brands.

Now he has been directly belittled by Lin Ruifeng.

At this time, everyone was curious. What would Qiu Hai do next in the face of Ning Ruifeng's provocation?

However, Qiu Hai did not move at all.

If you want to say that Qiu Hai is the most uncomfortable person now, it must be Tong Qingxiong.

Chen Jianghai previously reduced production scale, avoiding the first wave of price cuts.

Tong Qingxiong was still very happy at that time and felt that Mr. Chen was indeed a clever plan.

In Tong Qingxiong's view, Qiu Hai must take action after this wave of price cuts.

But what he didn't expect was that this wait would take only three months.

Regarding the color TV, Chen Jianghai has no other decisions and deployments except for the tone he has set.

Qiu Hai's inaction has accelerated the market's pace of eliminating Qiu Hai.

This can be seen from Qiuhai's sales.

More than two months ago, Tong Qingxiong was thinking about research and development, so he didn't pay much attention to the news.

Recently, the research and development of color TVs has come to an end. Qiuhai color TV's LCD screen has a size of 34 inches.

At the same time, there are some improvements in noise reduction, picture enhancement, background lights, response speed, etc.

Seeing these achievements, Tong Qingxiong, as the person in charge, was naturally very happy and felt a sense of accomplishment.

He is completely confident that with the quality of Qiuhai Color TV, it will definitely be invincible on the market.

However, when Tong Qingxiong left the institute, he was surprised to find that things were far less simple than he had imagined.

On the market, the sales of Qiuhai Color TV have dropped to a rather terrifying number.

However, Qiu Hai did not take any response in such a situation.

This is what Tong Qingxiong feels most incomprehensible.

According to his idea, Qiuhai should reduce prices according to the market at this time.

Nowadays, local and foreign color TV companies can be said to be both in the losses.

If Qiu Hai can launch its latest product at this time and reduce the price by a certain amount, sales will definitely rise rapidly.
Chapter completed!