Chapter 1,56: Is it a compromise or persistence?

At this time, there was a preview of the documentary about Qiuhai Color TV in China.

After CCTV signed a strategic partnership cooperation agreement with Qiuhai, it was indeed very dedicated to advertising.

Take this documentary for example. CCTV warmed up for a week in advance before it started broadcasting.

For a moment, many people were curious about what kind of program this was that made CCTV pay so much attention to it?

Especially this documentary, it is related to Qiuhai Color TV.

In today's market, the sales of Qiuhai Color TV are quite sluggish.

At this time, Qiu Hai released such a documentary, which should be to make up for the loss of the sheep.

I don’t know how much money Qiuhai spent on CCTV this time?

Almost most people believe that Qiu Hai's rescue behavior is simply futile.

If you don’t reduce the price, it’s all fake.

This is what consumers are saying now.

Consumers have really benefited from the price cut craze in the past three months.

The popularity of color TV users has also been greatly improved in just three months.

But what they don't know is that there are great risks hidden in it.

Although consumers are taking advantage of the situation now, this is all obtained by companies using their future development potential.

When the entire industry is trapped in internal strife, busy cutting prices together, and busy seizing the market, their energy and financial resources will inevitably be affected, and the R&D will naturally stagnate.

This is definitely a serious problem for enterprises.

Once the R&D cannot keep up with it and there are no new products, it means that the company has no subsequent competitiveness and is inevitable to be eliminated by the market.

Companies that only know how to fight price wars are destined to not develop into large enterprises.

Large enterprises that can truly develop will attach great importance to scientific research and always be ahead of the industry, thus leading the trend.

It can be seen from the rise and fall of large enterprises in previous lives.

Of course, this does not include sloppy penguins.

This is a stitching internet company.

Penguin relies on traffic.

It can be said that it is a skillful trick and can be eaten all over the world.

This has always been its winning magic weapon, its status is unshakable, and it eventually grows into a giant.

However, in this era, it is impossible to have a company like Penguin.

Industries, it is useless to have traffic alone.

Products are the things that have the most say.

Although the domestic color TV industry is now in a prosperous appearance, Chen Jianghai knows that these are all illusions.

As soon as the sun comes out, these illusions will melt like ice and snow.

There is a saying that when the market wants to eliminate you, you won’t even say hello.

Although local color TV brands are now among the top few in the sales list, they look very glorious, but they all have to pay a price.

They are busy fighting a price war, and their research and development has completely stagnated.

Some people even think that as long as the price war is fought and as much as possible to occupy the market, there is no need to do research and development.

Putting the cart before the horse is put, this is the tragedy of an industry.

If foreign-funded enterprises make a comeback with the latest technology, they will not have the ability to resist at all.

Unfortunately, in the domestic color TV industry, many people are blinded by victory and don’t care about this at all.

They only think about one thing now, how much can they reduce and how much can their sales reach this month.

As for R&D, no one cares about it except a few manufacturers such as Qiuhai and Hisense.

Hisense is different from Qiuhai. It has lowered its price a little with the market, so its sales are much better than Qiuhai.

Then, I can only compete with Qiu Hai.

As for the sales data released by Changhong and tcll, Hisense, which ranks second to the last, can only envy it.

Zhou Houjian is also waiting for its broadcast for Qiuhai’s documentary.

Zhou Houjian's intuition told it that Qiu Hai's documentary would not be too simple.

This is probably Chen Jianghai's ultimate move.

The reason why I think so is really because Chen Jianghai is really not simple.

No matter what difficulties you face, you can unexpectedly launch a Jedi counterattack with a sharp edge.

He felt that this time would probably be no exception.

Zhou Houjian could not imagine what the documentary was about or guessed.

The only thing he knew was that he must not underestimate Chen Jianghai or Qiuhai.

Currently, the sales of Qiuhai Color TVs have plummeted, and many people think that Chen Jianghai is helpless.

Zhou Houjian disagreed a little.

It was because Qiu Hai’s achievements were so dazzling that he did not dare to underestimate him.

Zhou Houjian always felt that Chen Jianghai was playing a big game.

The documentary that is about to be broadcast should be a turning point!

He even had a foreshadowing that Chen Jianghai might be about to change the current situation of the entire color TV industry.

"Mr. Zhou, the shareholders are all here and are waiting for you."

The secretary knocked on the door and came in to remind him.

Zhou Houjian nodded: "You go there first, I will arrive later."

Hisense is not Qiuhai, and Zhou Houjian is not Chen Jianghai.

Zhou Hou Jianming was the supreme leader of Hisense, but in fact he was subject to many restrictions.

Not to mention anything else, this shareholders' meeting alone is exhausted every time.

If you want to develop Hisense well and have to deal with these shareholders, Zhou Houjian has a hard time.

At today's shareholders' meeting, there is only one thing to discuss.

Should Hisense continue to reduce prices?

Regarding this, Zhou Houjian's attitude was obvious and firm, and he would no longer decline.

Because he knew very well that once it was lowered, it would mean that Hisense would become a third-rate brand.

This is something that Zhou Houjian cannot accept.

Hisense as he imagined was to become an international high-end color TV brand.

To fully participate in the price war means that Hisense will be further and further away from this goal.

Unfortunately, almost all shareholders hold completely different views from him.

Shareholders all believe that Hisense will cut prices across the board at this time.

If a company is gone now, what else can we talk about in the future?

What Zhou Houjian wants to do today is to try to convince these shareholders.

The task is very difficult, but as the helmsman of Hisense, Zhou Houjian must do it and must succeed.

If Hisense can become bigger and stronger, these are all processes that must be gone through.

Otherwise it's really over.

It is also because of this that Zhou Hou Jian was even more looking forward to Qiu Hai's documentary.

I hope Chen Jianghai can fight back, bringing a lot of sunshine to the current color TV market, and also making Hisense's shareholders more sober.

Just when Zhou Houjian was busy convincing Hisense shareholders, many consumers began to sing about Qiuhai's color TV business.

Qiuhai Color TV has always been unwilling to lower its prices, and its sales have continued to decline. Most consumers blame Qiuhai for being too arrogant.

I thought that I had achieved certain results in home appliances, so I didn’t take all my colleagues seriously.

Now, his colleague gave him a hard blow and it was time to wake him up.

For this reason, more and more people are beginning to care about this program that will be broadcast on CCTV.

They really want to know what Qiu Hai is talking about.

Should I compromise with the market or stick to myself?
Chapter completed!