Chapter 1268: Young people must be motivated and motivated

In this case, Yan Hecheng was reluctant to say a word to Chen Jianghai.

Chen Jianghai smiled slightly, not angry.

A wealthy family member like Yan Hecheng may have never been cheated like this since he was a child.

This time I suffered a loss and it was normal to get angry.

Chen Jianghai has done almost the same thing if he can help Yan Qiang.

Next, it depends on Yan Qiang himself.

After answering the call, Chen Jianghai began to look at the documents on his desk.

These documents were approved by Song Tingting, and now Chen Jianghai needs to take a look.

After several days of observation, Song Tingting's performance is remarkable.

Basically, Chen Jianghai doesn’t need to take action, the company is operating normally during this period.

Chen Jianghai read the previous documents very quickly.

However, when Chen Jianghai saw the last document, his brows frowned slightly.

This is a document about dealers, mainly about dealers' expenses.

The reason why Chen Jianghai frowned was very simple, that is, the dealer's expenses were too high.

After Chen Jianghai looked at the costs of places such as big cities and second-tier cities, he felt that there was no problem with them.

On the contrary, dealers such as third- and fourth-tier cities have higher costs than those in large cities.

This seems abnormal.

If there is no problem here, I am afraid no one will believe it if you tell it.

Chen Jianghai silently calculated that the agency fees in third- and fourth-tier cities would be as high as 20% or 30% higher than those in big cities.

After putting down the document, Chen Jianghai thought for a moment, and then he understood.

The consumption level in third- and fourth-tier cities is not high.

In this way, there may be only one local agent in the same industry.

There is only one agent, which means it has become a market that the agents monopolize.

The companies coming here have no choice but to cooperate with him.

In terms of price, it is naturally the one who controls it.

It is precisely this situation that causes the agency fees in third- and fourth-tier cities to be higher than those in large cities.

In terms of sales, the sales volume of these third- and fourth-tier cities in one year may not be as good as the sales volume of large cities in a few months.

If you spend too much money, the effect will be lower.

I believe that any businessman will not accept this result.

After pondering for a moment, Chen Jianghai picked up his cell phone and called Chen Xiaolong.

To solve such a problem, the best way is to use Qiuhai’s own sales channels.

The establishment of the marketing department is one of the most powerful ways for Chen Jianghai to deal with this problem.

After years of development, Qiuhai’s direct-operated stores can be said to be spread throughout most parts of the country, and have achieved a well-known reputation.

Consumers are very impressed by the sales and services of Qiuhai direct stores. If you want to buy Qiuhai products, of course, it is the first choice for direct stores.

At the beginning, Qiuhai’s direct-operated stores targeted those big cities.

Now after the past two years of precipitation, Qiuhai has already possessed the demand and ability of the sinking market, so the focus is on third- and fourth-tier cities.

As long as these cities can have Qiuhai’s direct stores, Qiuhai will not hesitate to put aside these agents and go into battle lightly.

Moreover, because of the existence of these direct stores, Qiuhai products will definitely have a great improvement in the consumption experience and after-sales service in these third- and fourth-tier cities.

After Chen Xiaolong's phone call was made, Chen Jianghai asked directly: "Xiaolong, how is the current progress of the marketing department?"

After hearing the problem, Chen Xiaolong was a little nervous.

Chen Jianghai rarely calls him.

I won't take the initiative to ask about the marketing department.

Is something wrong when calling now?

After a brief hesitation, Chen Xiaolong immediately replied: "Mr. Chen, now 80% of the cities in China have our Qiuhai direct stores."

Hearing this number, Chen Jianghai expressed great satisfaction.

If nothing unexpected happens, at this speed, Qiuhai’s direct stores will be spread all over the country next year.

In fact, Chen Jianghai's decision was not approved by many people at the beginning.

In their opinion, the marketing department is really a waste of money.

Opening a direct store, rent, decoration, employees, water and electricity, a series of expenses such as opening a direct store is not a small amount in a year.

Many times, Chen Jianghai even asked to buy the storefront directly instead of renting it.

What's more, Qiuhai is not opening one or two direct-operated stores, but is planning to open direct-operated stores across the country.

Then the cost will be even more terrifying.

The most important thing is that the direct stores at that time could not play a big role.

At that time, Qiu Hai's reputation was not yet very good. Even if there was a direct store, there were still a few people who came to buy things in the store.

However, Qiu Hai is Chen Jianghai who has the power alone, and his words are golden words.

Once the decision is made, no one dares to object.

Especially the director of the Marketing Department, it is Chen Xiaolong.

In the eyes of other senior executives, Chen Jianghai might just want to give his relatives a job.

Since this is the case, no one dares to object.

However, after years of development, the company's senior management has also realized that they have all thought about it before.

Chen Jianghai's vision was too far away and he made the layout in advance.

In terms of Qiuhai's current sales, forty percent are contributed by direct stores.

In this way, Qiuhai's demand for suppliers will be greatly reduced.

In small cities in third- and fourth-tier cities, Qiuhai’s direct-operated stores have not yet developed here.

This situation also leads to the problem of excessive local agency fees.

These agents may also have the idea of ​​making a profit.

Almost everyone can see the rapid development of the autumn sea.

Especially these agents are extremely sensitive.

They can see the advantages of Qiuhai direct stores, and naturally they can realize that these direct stores are likely to open on their territory.

Facing the huge Qiuhai, they were naturally powerless to resist.

Rather than that, it is the right way to take advantage of the opportunity to make a fortune.

What Chen Jianghai is now considering is that if the agency fees can be reduced in these places or even give up the agency, the savings of a lot of money every year can actually improve the benefits of direct store employees.

"Mr. Chen, give me another half a year, and I guarantee that all third- and fourth-tier cities can have a Qiuhai direct store."

Chen Xiaolong said confidently.

Chen Jianghai was still very satisfied when he heard that Chen Xiaolong was so confident.

Young people must be motivated and motivated.

Chen Jianghai seemed to have forgotten that he was actually just a few years older than Chen Xiaolong.

"Xiaolong, you have good confidence, but you must be down-to-earth in doing things and you must not make any mistakes you shouldn't make."

Chen Jianghai followed and reminded.
Chapter completed!