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Chapter 1903 A kind of crisis public relations

Hearing this, Chen Jianghai already understood.

The main reason is that the previous review procedures were too lax.

According to Chen Jianghai's requirements, these people cannot be qualified to operate Haidilao.

These people who have obtained the Haidilao brand simply want to make money through this brand.

It is the kind of person who can make money and escape.

As for what this brand will look like in the future, it is not within their consideration.

It is precisely because of this that they ignore Haidilao's brand power, and how much money they make is what they care about the most.

They paid the franchise fee, and now they just want to get it back as soon as possible.

Another point is that these people must be related to the local area.

It is precisely because of this that Shang Yuanming has no choice but to deal with them.

"Brother-in-law, the legal department I asked you to set up last time can come in handy now."

Chen Jianghai narrowed his eyes slightly. Although his voice was dull, it had the smell of a golden sword and an iron horse.

Now I am afraid that I can only cut the mess quickly and solve it through legal means.

Shang Yuanming frowned slightly and asked with a little hesitation: "Jiang Hai, will this make you feel bad?"

“Nothing matters.”

Chen Jianghai shook his head firmly, "The most important thing now is to preserve Haidilao's reputation and brand, and there is no need to consider anything else."

Hearing Chen Jianghai say this, Shang Yuanming nodded in agreement.

"Jiang Hai, what if they delay time with me?"

Shang Yuanming thought for a moment, then asked again.

Shang Yuanming has thought about the method Chen Jianghai said.

The main reason is that this method will take too long to implement.

Such things should be solved in a short time.

The longer the drag, the less good the result.

Chen Jianghai said lightly: "Before doing this, you have one more step to go."

“Which step?”

Shang Yuanming asked quickly.

Chen Jianghai waved his hand and said directly: "Close all the Haidilao stores in question first. You must remember that there is absolutely no favor to talk about in this matter, and you must be tough enough."

When Shang Yuanming heard Chen Jianghai's method, he couldn't help but be a little surprised.

In his opinion, this method is really too risky.

If these people take risks, wouldn’t they be more harmful to Haidilao?

As the saying goes, cutting off people's wealth is like killing parents.

If he really did this, these people might reveal all the inside stories about Haidilao.

By that time, Haidilao will definitely be greatly affected.

"Jiang Hai, would it be too risky?"

Shang Yuanming frowned and asked with a worried look on his face.

Chen Jianghai smiled and said, "We don't need to do this, just let the relevant departments do it."

Shang Yuanming couldn't help but remind: "Mr. Chen, those people are all related."

The background of being able to spend so much money to join Haidilao is imagined.

If you really have to go through legal procedures, you still don’t know what the result will be.

Chen Jianghai smiled lightly and said lightly: "Don't forget that Qiu Hai is also related to various places."

Hearing this, Shang Yuanming also understood.

Chen Jianghai’s meaning is very clear, so he must not be lenient.

If something really goes wrong, it is OK to move Qiuhai out.

"Jianghai, will this have any impact on Haidilao?"

Shang Yuanming quickly asked another question.

It is completely understandable that he has such concerns.

If all these stores in Haidilao are closed, some public opinion will inevitably appear in society.

If someone throws the pot, it may have a greater impact.

Chen Jianghai followed and said: "It is precisely because of this that we have to take legal means and we must never use other means to solve this matter."

"If you use other methods to solve it, it will cause other unnecessary trouble."

"If legal means are used, no one can cause trouble for Haidilao.

So before they do it, we must first tell it and take the lead.”

When Shang Yuanming heard Chen Jianghai's words, he became even more confused.

"Jiang Hai, I think this matter should be handled in a low-key manner."

Shang Yuanming frowned slightly and expressed his thoughts.

Regardless of the result of this incident, Shang Yuanming believes that it cannot be announced to the public in the early stage.

Chen Jianghai followed and said, "Those people think so too, so they are so confident."

In their opinion, Shang Yuanming's concern is a handle.

As long as they hold this matter in their hands, they will not be afraid that Shang Yuanming will do anything to them.

Chen Jianghai now asked Shang Yuanming to tell this matter first, just to eliminate this handle.

If Haidilao takes the initiative to tell the problem, then they will have no means to threaten Shang Yuanming.

In this way, Shang Yuanming took the initiative, so this matter would naturally be easy to solve.

With appropriate publicity, perhaps Haidilao's reputation will rise after the storm.

This is also a type of crisis public relations.

The content of the announcement is very simple, just say that there is something wrong with the franchisees of Haidilao.

The problem was originally a problem with these franchisees, and it is not wrong to say this now.

Haidilao has occupied a favorable position in this matter, both morally and legally.

In this way, nothing Haidilao will do next will not affect its own brand.

How to deal with those franchisees who have made mistakes depends on Haidilao's attitude in the end.

Chen Jianghai has only one purpose, that is, to solve it using legal means.

No matter what these people want to do, Haidilao will not be afraid of them doing things randomly as long as they follow the legal means.

After listening to Chen Jianghai's words, Shang Yuanming finally felt confident.

Regarding this issue, Shang Yuanming thought of many ways, but the results were not very good.

As for the legal approach, the reason why Shang Yuanming did not consider it was ultimately because of the state-owned enterprise.

I can only say that state-owned enterprises are state-owned enterprises, and the law still needs to be believed.

Shang Yuanming didn't realize at this time that Haidilao was already a very famous brand.

The reason why these people join Haidilao is because they value Haidilao's reputation.

With this reputation, they can make money quickly.

They signed the contract for money, but in the end they were signed in black and white.

Now, taking legal means to protect one's own rights and interests is of course the best choice.

Chen Jianghai continued: "Brother-in-law, I think after this incident, all our Haidilao stores will need to be carefully inspected."

"Is this necessary?"

Shang Yuanming frowned slightly, expressing his incomprehension.

The reason why he had to deal with this issue was that these stores were too much.

If they were allowed to continue like this, the Haidilao brand is likely to be destroyed.

This is a result that Shang Yuanming absolutely cannot accept.
Chapter completed!
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