Chapter 665: Retreat, retreat, we can’t afford to fight anymore

Seeing that Chen Shuyao didn't respond for a long time, Chen Jianghe couldn't help but ask, "Shu Yao, what's wrong with you?"

Chen Shuyao really wanted to tell Chen Jianghai at this time that she didn't want to go on like this.

But when the words came to her lips, she swallowed them again.

Not to mention that Jiamei has reached the most critical moment at this time, and Chen Shuyao absolutely cannot leave.

Not to mention that Chen Jianghai trusted her so much, so he didn't want to let her down.

No matter what, Chen Jianghai did this to help her, there is no doubt about this.

If Chen Shuyao really wants to quit now, then she will be sorry for Chen Jianghai's hard work before.

So no matter what happens in the future, Chen Shuyao feels that she must finish what is in front of her.

"It's okay, but Jiang Hai, I'm afraid the current situation is a bit difficult."

After thinking for a while, Chen Shuyao said softly.

Chen Jianghai said in a deep voice: "If a company wants to develop, the market is a very important factor. There are also endless competitors, so price wars are naturally unavoidable.

You will definitely encounter this kind of situation again in the future."

"Well, I understand, I listen to you!"

Chen Shuyao on the other end of the phone bit her lip and responded.

It can be said that Jia Mei is what she is today because of Chen Jianghai, so she decided to still believe in him and obey his decision.

After putting down the phone, Chen Jianghai's face darkened. From the phone, he could hear Chen Shuyao's tiredness.

But that’s what shopping malls are like, where’s the reward if you don’t pay?

After thinking about it, Chen Jianghai felt that there was nothing more he could say, he could only use time to prove it.

…

At the same time, like Chen Shuyao, senior executives of Coke and Pepsi also began to back down.

It's not that these two foreign investors are sentimental, it's just that they can no longer afford to lose money.

Nowadays, the beverage market is in full swing, and Tianfu Cola is challenging the two giants, Coca-Cola and PepsiCo.

For this kind of challenge, both Coke and Pepsi initially thought that Tianfu must be crazy.

After all, Tianfu was already going downhill at this time.

Otherwise, it would not seek cooperation with Pepsi at this time.

But as time went by, senior executives of Coca-Cola and PepsiCo discovered that the current situation was a bit beyond their expectations.

Based on current prices, it is impossible for any of the three companies to make money.

The only difference is who loses more and who loses less.

At this point, Tianfu is far more advantageous than the other two foreign-funded enterprises.

Two foreign-funded companies are worried about leaking their beverage formulas, so they produce their concentrates domestically.

Keke and Pepsi bring concentrated liquid from China to China, and the transportation fee is a huge expense.

Nowadays, the prices of drinks are being reduced like crazy, making it impossible to make a profit.

In this case, Tianfu Coke may lose a dime when selling a bottle of Coke.

But when it comes to Coke and Pepsi, you may lose 20 cents on a bottle of drink.

Even if the two foreign-funded companies are very well-established, they cannot afford to lose money like this.

You must know that price war is a method that only mature capital companies will use.

But Tianfu, a company that is about to run into trouble, why should it launch a price war?

Is it because of its latest partner, Jiamei?

Soon, Jiamei's information was placed on the desks of the CEOs of two foreign-funded companies.

Looking at the information brought back by their subordinates, both parties knew about this matter and had to make a decision as soon as possible.

Should we continue to fight a price war with Tianfu, or make peace with Tianfu?

However, in their opinion, these two options are not the best solutions.

Because they knew who was standing behind Jia Mei: Qiu Hai.

Many people have speculated on the profitability of this company, which is not comparable to that of ordinary companies.

As for how this speculation came about, it is that Qiuhai has never been listed on the market.

Foreign companies like Qiuhai have already been listed on the market.

The only reason why Qiuhai is not listed on the market is that they are simply not short of money.

However, from Qiuhai's several products, anyone with a discerning eye knows that with Qiuhai's current profit rate, there is no need to go public for financing.

If you can run the company well by yourself, why should you be controlled by others?

The two foreign-funded companies also knew at this time that there was only one way to completely defeat Tianfu.

That is to continue the price war. Whoever has a stronger foundation will win.

There is only one way to defeat Tianfu, but there is also another way to avoid fighting.

Keke finally chose to retreat and return to China, not to continue the price war with Tianfu.

The reason is very simple, I can’t afford it anymore.

In order to enter the Chinese market, Coke had already spent a lot of money in the early stage.

Just acquiring those soda water factories cost a lot of money.

Now that it has been engaged in a price war with Tianfu for nearly a month, Coke has already lost a lot of money.

Businessmen pursue profit, which is definitely something difficult for them to accept.

Originally, the purpose of their coming to China was to make money, but in this situation, it is a bit difficult to make money easily when they encounter a strong opponent.

Even if Keke really beats Tianfu to death, don’t forget that there is also Pepsi over here.

In view of this situation, Keke's senior management finally decided to temporarily abandon the Chinese market.

After Pepsi and Tianfu decide the winner, they will compete with the winner to compete for the market.

In this way, they no longer need to lose money and can still sit back and watch the two tigers fight.

No matter who wins by then, they will definitely be at the end of their game.

If Keke joins the battle at this time, he will surely win in one fell swoop.

I have to say that the delicious wishful thinking is still very good.

On the other hand, at PepsiCo, their senior leaders in China don't think so.

The top executive of PepsiCo is named Condra, who is a top student who graduated from Niu Jing University.

Condra is 39 years old and has been working at PepsiCo for almost ten years.

However, he is quite radical and does crazy things, and has never been liked by the top management.

In order to get promoted, Kondela voluntarily applied to develop the Chinese market.

In his opinion, China's current market is still in bud, and he comes here to reap the fruits of victory.

Once China's market is opened, his contribution will naturally be the greatest.

With this idea in mind, Condra came to China excitedly.

All the preliminary work went very smoothly.

After entering China, Condra's previous plans went smoothly.

However, the acquisition of Tianfu failed and PepsiCo suffered its first failure.

Condra actually didn't take this to heart.

But as Tianfu began to engage in a price war, Condra felt insulted.

In this Tianfu, why does he start a price war?

After seeing the relationship between Tianfu and Qiuhai, Kandra also understood Tianfu's confidence.

Faced with this situation, Kondela felt that the only way at the moment was to fight Tianfu to the death.

The radical Condela also immediately convened a high-level meeting and directly put forward his radical suggestions.

After hearing this, other senior executives at Pepsi immediately went crazy.

"Hell, we've already lost a lot of money and we can't go on any longer!"

Someone immediately raised objections.

"Kandra, do you know the consequences of doing this?

We have already lost a lot in the previous price war, and I don’t recommend continuing it!”

"Yes, our most important task now is to establish a firm foothold in China, rather than blindly fight to the death with Tianfu!"

"Be clear, we are playing at home, and we are at a huge disadvantage!"

At this time, Condra was also a little frightened. He did not expect that most people were opposed to his proposal.

Under this circumstance, even if Condela is the top person in charge of PepsiCo in China, he still needs to seriously consider it.

"Okay, I know everyone's opinions, and I will ask the headquarters for instructions."

Condra finally gave in.
Chapter completed!