Just how terrible are the ratings of the Spring Festival Gala? According to incomplete statistics, the average ratings of the Spring Festival Gala in northern cities in 1993 reached over 80%, and in southern cities it was also around 50%.

The high ratings this year are due to many reasons. In addition to the strong publicity, it was the first time that the program was synchronized with Hong Kong, Macao and Taiwan, and many celebrities from Hong Kong and Taiwan were invited to help out. Some songs are still sung to this day.

For example, I tell you gently, like fog, like rain, like wind, the sound of waves is still there, going home, etc. have reached a new height after the Spring Festival Gala was broadcast.

Of course, behind these excellent programs, the giant screen provided by Datang Color TV has also become the focus of the audience, because every time the host announces the scene or the singer sings, the giant screen will give a close-up, especially the logo of Datang Color TV, which is memorable

Still new.

"Brother, I remember the program, I remember the songs, and I also remember your giant screen advertisement." Lu Shuhang couldn't help but sigh: "How did you come up with this trick?"

In his previous life in 1993, Li Siwen had just turned 11 years old. One of the things he remembered most clearly was seeing a particularly large TV on the Spring Festival evening, which was taller than a person. This behemoth naturally became the focus of the year.

So when he entered the color TV market, he set his sights on this idea at the end of last year, and had already said hello to Kong.

The main reason why Konka was able to squeeze out this time was that Konka not only refused to sponsor for free but also planned to charge for it. He was generous. Not only did he provide a technical team for free, he even spent a million in advertising fees. In addition, he and the central government

The director of the station was also considered a partner, so the task was entrusted to him, and Mr. Kong did not disappoint.

However, he couldn't talk to Lu Shuhang about these things. He just smiled and said: "Investment in advertising is the future direction of the company. It is no exaggeration to say that a good creative advertisement can easily save a company. In today's society, you will not pay attention to it."

Your foundation, your technology, will instead focus on your reputation. To put it bluntly, as long as your reputation is great, even if what you sell is a piece of crap, someone will pay for it. And the best way to provide reputation is like this."

Li Siwen spread his hands and glanced at the TV, and continued: "Think about the sacred CCTV stage scene, all of which are using our Datang color TVs. Even if the people have never heard of our brand, they will fully recognize it. This is marketing, and it is true.

Commercial means of deduction.”

"That's good, but since today's society doesn't pay attention to heritage and technology, why do you invest so much in it? It's better to invest it in marketing." Lu Shuhang said.

"Marketing wins in the present, and technology wins in the future." Li Siwen narrowed his eyes: "Brother, are you still asking me about this? You are teasing me on purpose, right?"

"Brother, I just want to hear your confidence." Lu Shuhang laughed, and then said: "But you have won the marketing aspect, but it is not wise to terminate cooperation with major shopping malls, right? What will you do when the shopping malls open tomorrow?

fight back?"

"Brother, you should have heard about the backlog of 60,000 color TV sets in our factory, right?" Li Siwen asked back.

"Of course." Lu Shuhang nodded.

"Then guess how many are in the library now?" Li Siwen pursed his lips and smiled, then stretched out a hand.

"Fifty thousand units?"

"no."

"Five thousand units?"

"no."

"It won't be five hundred, right?"

"That's right, five hundred units."

Lu Shuhang frowned after receiving a positive answer: "Where are the other color TVs?"

"It's already on the highway and shipped to twenty major cities across the country, concentrated in three regions: East China, South China, and Central China." Li Siwen replied.

"Are you planning to fight in the entire southern market?" Lu Shuhang exclaimed.

Li Siwen took out a cigarette and handed it to Lu Shuhang, then lit it himself and said slowly: "Since Datang Electronics entered the color TV industry, the topic has never stopped, limited time sales, hunger marketing, Panasonic disputes. Then there are

I promoted Datang in newspapers from various places. From the beginning, my plan was not Pengcheng. This place was at best a springboard.

Turning to the Spring Festival Gala advertisements, CCTV’s signature king, every investment is shown to the people of the country, including the past two days when we donate money, do charity, build Hope Primary Schools, and use various channels to promote, we are also proving to the outside world that Datang

strength.

Brother, you should understand this time, right? The market is so big, how could I suffocate myself to death in Pengcheng?"

Li Siwen crossed his legs and continued: "Lin Tianyue and some local companies launched an encirclement and suppression against me. The method was indeed good, but when they were limited to this city, I had already broken out the encirclement, and with the help of the local companies

It is impossible for color TV companies, including Gao Luhua, to have an impact on me in markets outside Pengcheng. Panasonic can, but Panasonic is focusing on brands such as Sony and has no time to compete with me."

Lu Shuhang's eyes were intense and he was silent for a while before saying: "Even if you terminate cooperation with all shopping malls, it will also be done to the shopping malls in other cities, because once you agree to Pengcheng Mall's rude request, other local shopping malls will take advantage of you.

, am I right?”

"That's right." Li Siwen nodded.

"So, from the beginning to the end, your eyes are not on Pengcheng, but on the entire southern market." Lu Shuhang said again.

"It should be said that it is a national market, but our production capacity is too low. If we have enough color TVs, we can expand the market to North China and Northeast China, where the effect will be better. But in this situation, we can only do it step by step.

"Li Siwen explained.

"Awesome, really awesome. Your opponent thinks you are fighting a trapped beast, but in fact you have already broken free." Lu Shuhang took a deep breath: "But having said that, if you hadn't made the advertisement so perfect, it might not have been effective.

.”

"I guess Lin Tianyue and the others think the same way!"

Li Siwen laughed, and then Li Xiaoni suddenly shouted: "Dad, it's the New Year!"

I saw six hosts standing in a row on the TV, smiling happily, and started the countdown to the Spring Festival Gala together. At the same time, Li Siwen and others unconsciously stood up.

"ten!"

"Nine!"

"eight!"

…

The host's beautiful voice reached everyone's ears. When the countdown came to the last three seconds, a sweet voice overshadowed all the hosts' voices.

"When buying a color TV, choose Datang. Datang Electronics will tell you the time at zero o'clock!"

Obviously, the voice was made by Yang Yuying. Although it lacked a bit of solemnity, the extra softness made people feel more sympathetic and refreshing.

After the sound, a red clock appeared on the TV. The words Pengcheng were written in the direction of twelve o'clock, and the words Datang Electronics were written in the direction of six o'clock.
Chapter completed!