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Chapter 77 Countermeasures

In the workshop of Journey to the West Ham Sausage Processing Factory, workers were working enthusiastically. In this era, there were no 996,886. As long as the salary was paid, even if you work for eighteen hours a day, there were still a lot of people rushing to do it.

Unlike the situation in the workshop, the office was extremely quiet. Li Siwen stood at the window, holding an unlit cigarette in his mouth, staring outside with his eyes, Chang Hai leaned over at the desk, flipping through the newspapers one by one.

"Caozhou Daily, Evening News, Business Daily, and at the same time, shaking flags and cheering for the Golden Fruit Processing Factory. The signboard is really big. Just need such resources. How much does it cost to golden fruits?" Chang Hai murmured in a low voice.

Li Siwen didn't reply. Is this really a problem of money? He knew very well that these newspapers could support Jinguo without any hesitation. It was no longer as simple as money, but someone was pushing him behind it. He felt that He Yuan did not have such great ability.

So who could it be? When Li Siwen thought about it, the factory gate was opened. Lin Shu walked in with a dozen workers in dust. Their hands were covered with paint. Lin Shu arranged for everyone to clean it, and he quickly walked into the office.

"Boss, as you told me, our advertisements have been painted on more than 500 walls in the streets and alleys, and the advertisements at the bus stops have been rented, and the posters have been posted." Lin Shu's eyes were bloodshot, and it was obvious that he had not slept for a night.

Since Li Siwen removed the workshop director last time, he has been assigned a secret task to rent advertising spaces across the city. In just a few days, he rented more than 500 more conspicuous walls in Caozhou. Last night, he even brought workers to the new advertisements for Journey to the West overnight.

"Do you want to take a break?" Li Siwen asked.

"No need, Jinguo has already hit our forehead with the gun. Let's talk about it today." Lin Shu gritted his teeth.

"Okay, take people and continue to rent advertising spaces. The lease period is still one month. I want to make the city full of our Journey to the West ham advertisements in the next day." Li Siwen said ruthlessly.

"No problem, but if I'm not here, the shipment will not be delayed, right?" Lin Shu said worriedly: "We are not as good as Jinguo. They have a systematic delivery service. We can only rely on second-hand dealers. I am always afraid that Zhang Xiaolong is inappropriate."

Zhang Xiaolong is not tall and dark-skinned. He is considered a tough guy in the circle of second-deao dealers. It is said that he was a slut before. After five years of transformation, he couldn't find a job and started working as a second-deao dealer. In fact, these people are not real second-deao dealers. At best, they can earn some money by running errands.

"After working together for so long, Zhang Xiaolong is quite good. At least there is no random price increase. Don't worry." Li Siwen said softly.

"Okay, then I'll take my brothers to advertise." Lin Shu said and left hurriedly.

At this time, Chang Hai asked curiously: "Brother Wen, why haven't you heard about advertising? Besides, can this advertisement work?"

"This is called slogan advertising. This model is not very effective across the country, but it will have amazing results in small cities like Caozhou." Li Siwen said.

"Really or not?" Chang Hai was a little unbelievable: "I rarely see anyone advertising on the wall, but I have seen a lot of promotional slogans."

"What promotional slogans have you seen?" Li Siwen asked.

"Get out of poverty first, then get rich, and work together to achieve a well-off life." Chang Hai paused: "Also, if you want to be rich, you must first build roads and have fewer children and more trees."

Hearing Chang Hai's words, Li Siwen smiled: "Have you ever thought about what effect would be if these slogans were our advertisements?"

Lin Shu was stunned and slowly uttered four words: "Talk about word of mouth?"

"That's right, since we don't have the advantage in the newspaper, we'll find another way." After Li Siwen said this, a group of people came in outside, with seventy or eighty people, and Zhang Xiaolong walked in front with great enthusiasm.

"Why did Zhang Xiaolong bring so many people?" Chang Hai was shocked.

"I asked him to find it." Li Siwen smiled mysteriously, pushed the door and walked out.

——

At the same time, at the Golden Fruit Ham Sausage Processing Factory, He Guang reported Li Siwen's situation with a proud look on his face.

"Dad, you never imagined that Li Siwen actually found a bunch of second-hand dealers to help deliver goods. Compared with our special car delivery, it was a world difference."

"Second dealer?" He Guang frowned: "No wonder he delivered the goods so late. It turned out to be a bunch of mobs."

"Yes! I think so too. I really don't know how Feng Yuhui was defeated in the first place." He Guang laughed.

"If Feng Yuhui had really had the ability, he would not have been doing nothing for so many years." He Yuan looked a little disdainful and asked, "How is the market feedback?"

"The large supermarkets are open for half an hour, but some small supermarkets and grocery stores have already started selling goods. The feedback is very good and completely crushed their products." He Guang said.

"As far as I know, these small supermarkets and grocery stores have always been the main battlefields of meatless ham for Journey to the West. If we take advantage of it here, Li Siwen will have no way out." He Yuan clenched his fists confidently: "Transfer all sales to large supermarkets to help with promotional activities. I want to start a shot in the field of ham sausages."

"Okay, I'll do it now." He Guang said.

It was a shot, and this was He Yuan’s purpose. Since he had gotten cheaper in small supermarkets and grocery stores, he was even less afraid of Li Siwen in a large supermarket that had a close relationship with him.

Judging from his ideas, as long as the large supermarket opens, his goods will be swept away, and Li Siwen's defense will be completely defeated by him.

Lu Ming, Sun Luochun, Jiang Zhentao, Yang Baoguo, Feng Yuhui and others almost all had this idea, only Lu Shuhang and Mr. Song still had a hint of expectation.

Eight twenty

It is only ten minutes before Guanyu Supermarket is opened. It is the largest supermarket in Caozhou, so the number of citizens gathered is naturally the most.

At the entrance of the supermarket, Jinguo staff kept shouting with small trumpets, boasting about Jinguo ham over and over again, and even claimed that they would be sold out at any time, and even stepped on Journey to the West ham from time to time.

In front of the staff, citizens lined up in a long queue with excited expressions on their faces, all wanting to taste the new ham as soon as possible.

Around the crowd, there were several reporters standing, who had already thought of tomorrow's headlines for Jinguo Ham.

What kind of golden fruits are so popular! Snap it all out! It will be sold out in a few minutes! Anyway, their task is to capture the picture and exaggerate the influence of golden fruits as much as possible.

To put it bluntly, this is marketing.
Chapter completed!
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