It can be said that Matsushita Ryusuke's move has completely refreshed the strategic means of business fighting to a new level. Using piracy to attack genuine copies is a method that no one can come up with? And Matsushita Ryusuke just figured it out.

With the implementation of this strategy, just one month later, many weird and pirated electronic pets have appeared on the market. Some well-known manufacturers will still think of ways to avoid plagiarism, while some small and unscrupulous manufacturers don't even bother to avoid it.

, directly imitating electronic pets, the market went into chaos almost instantly.

On October 10, 1994, only five months after the release of electronic pets, the market was already plagued by piracy. This had a great impact on Datang Technology. The sales volume from the initial short supply has evolved into a backlog of inventory.

The most important thing is that while the price of piracy is falling again and again, the sales of electronic pets are becoming less and less optimistic.

Of course, some enthusiasts are still hyping up electronic pets, especially the limited edition Pikachu-shaped model released some time ago that was sold for 200,000 yen. Even Li Siwen was surprised by this price. But this cannot be eliminated.

The harm caused by piracy.

"Now the matter is basically clear. Panasonic is behind it. That old guy Ryusuke Matsushita is too insidious. If he can't make money himself, he doesn't want us to make it."

Li Siwen turned on the speakerphone, and the hysterical voice of Zhuzhong Kecheng came from the other side. Soon Taro Uchiyama's voice came over: "Mr. Li, we must find a way to deal with this now!"

"There is nothing I can do about the current situation in the market! What's more, in Japan, you should have more strategies to deal with this problem than me, right?" Li Siwen said bitterly: "If you ask me, I can only

You can use the weapons of law to protect us."

"Prosecution is a necessary procedure, but it may take one year or two years. It is still unclear what the market will be like by then." Zhuzhong Kecheng sighed: "Otherwise, we will produce a few more limited edition products."

"Once there are too many limited editions, they lose their appeal. The only advantage we have now is playability, and we can only work on the gameplay," Li Siwen said.

"I think lowering prices is the best option. Nowadays, the price of many pirated products is only one-third of ours, otherwise we wouldn't encounter obstacles everywhere." Taro Uchiyama said.

"This is not possible. The three of us jointly launched electronic pets. What we want to build is the Longguang brand. Once the price is reduced, we will be compromising with the market, and the value of the brand will plummet. By then, the stock prices of Bandai and Nintendo will be greatly affected.

, is this what you want to see?" Li Siwen retorted.

The two were silent, and Li Siwen continued: "Don't worry, you two. I believe in the value of Longguang and the electronic pet market. The pain of piracy will pass. The market must have normal selectivity. You two might as well

First, send legal letters to several manufacturers suspected of infringement to deter these people."

"It would be nice if it was as simple as you think." Zhu Zhongkecheng sighed, and finally he could only say: "Let's do this for now. We will keep in touch at any time and observe market trends."

"good!"

Li Siwen hung up the phone and couldn't help complaining to Xu Weiwei: "This is one of the reasons why I don't want to cooperate with capital in China. I don't have any bullshit skills, and it's the same as being a pushover every day."

"What? Aren't you in a hurry?" Xu Weiwei said very seriously: "In this situation, it is not an exaggeration to say that it is urgent, right?"

"hehe!"

Li Siwen smiled softly and suddenly changed the subject: "You think Matsushita Masayuki and his father must be satisfied this time, right?"

In fact, Xu Weiwei does not need to answer this sentence, because there is only one answer, and that is yes.

After Panasonic headquarters wholesaled hardware and software technology, although piracy continued to impact their pet machines, as analyzed at the original meeting, their losses could be fully recovered by selling chips.

And with more and more pirated products on the market, the sales of Panasonic chips are getting better and better, and the amount of money attracted has been far greater than that of the Palm Pet Machine. This situation makes Panasonic Ryusuke extremely happy, and Matsushita Masayuki even more

Because of the success of the strategy, the position of vice president was restored.

"Dad, because the market is extremely hot now, I think we should add two more chip production lines. The New Year is just over two months away. By then, the market sales will inevitably increase. We must reserve enough chips.

, otherwise the market is likely to be seized by other manufacturers, because I have received news that Hitachi and Sony are planning to deploy pet chips."

In the office, Matsushita Masayuki expressed his thoughts. The Japanese New Year is Chinese New Year's Day, and it is also the most important festival in Japan.

"Okay, I will do as you say." Matsushita Ryusuke nodded without hesitation. In fact, when he planned to use this trick against Datang Technology, he did not expect that the chips would sell so well. It can be said that

It was an unexpected surprise.

"Then I'll go make arrangements first." Just as Masayuki Matsushita was about to leave, he was stopped by his father: "Wait a minute, what's the reaction from Datang Technology? Are there any plans to sell chips?"

"After all, Datang has joined forces with Bandai and Nintendo to establish a new brand. We must pay attention to the issue of brand value. The chips will definitely not be sold, and I feel that no matter what measures Datang takes now, it will be difficult to restore the situation."

"That's right, keep an eye on Datang and don't let up in any way."

"clear."

After Masayuki Matsushita finished speaking, he left the office proudly. Ryusuke Matsushita couldn't help but smile with satisfaction when he saw his son regaining confidence.

Following the trend of the market is the most common operation in the business world. As long as they see money making in a certain field, a large number of people will rush to it. This is true in any country, especially electronic pets that can be produced in a month or two.

Chips can better attract capital to join.

Therefore, Panasonic's success immediately attracted a large number of disruptors, including first-tier brands such as Hitachi and Sony. In addition to these parts manufacturers, the pirated market is even more crazy, with large quantities of goods being stocked to welcome the new year.

The entire business world is experiencing a kind of prosperity that has not been seen for many years.

It was under this grand occasion that an undercurrent gradually began to form among the media.

On October 25, the Mainichi Shimbun wrote a report titled Electronic Pets Are Psychotropic Drugs, which mainly criticized the harm of electronic pets to students.

On October 28, the Toyo Economic Special Issue once again criticized electronic pets with the theme that capital cannot affect children's future.

On November 1, the Asahi Shimbun reported that many schools in Japan have explicitly banned electronic pets from entering campuses.

The initial reports did not enter the public eye, but with the voices of many media outlets, the market began to discuss this topic. However, discussions are discussions, so why would capitalists care about this?
Chapter completed!