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Chapter 118 The right direction

Anyway, after coming out of the City Daily today, Daliang made up his mind to build his own media power, and cooperating with the Empire is a good choice.
Everyone has this need.
Facing Anne who was in a difficult situation, Daliang said relaxedly: "Your original intention of establishing a newspaper is not wrong. It is a good idea to use the influence of the newspaper to restore the image of the Empire in Marcelères, but your approach is wrong.
Ethnic conflicts and regional sentiments are too easy to arouse, and the people are extremely blind in this regard. This is the disadvantage of the empire. Your newspaper starts from this direction... No matter how gentle the comfort and sufficient facts are, it cannot resist a manifesto of the hostile newspaper. This aspect is the advantageous area of ​​others. Isn’t the empire starting from this regard just waiting to be slaughtered by others at will?"
Anne understood where the newspapers supported by the Empire were defeated. This was also the reason why the Empire did not continue to run newspapers in Saroyang later. It was completely because of the humiliation of delivering vegetables.
However, Annie also heard that Daliang seemed to have a way to run a newspaper in Saroyang that could speak for the Empire. If such a newspaper can really gain a foothold in Saroyang, it would definitely be a strategic breakthrough for the Empire on the Marcelères issue.
It is no less meaning than sending a corps in Marcelus or an invisible corps.
"Does Young Master Liang have any good ideas? Do you think... if the Empire runs a newspaper in Saroyang, which aspect should it start to help the Empire restore its image in Marcelus."
Daliang smiled: "The empire's image in Marcelus cannot be saved, at least for a short time. This is a regional disadvantage. If you are trapped in this circle, you will only repeat the mistakes before. Therefore, no matter what the image of the empire is, it has been hacked in Marcelus and cannot be blackened anymore. We will give this to them."
"Give them?" Annie was puzzled: "Then what's the point of running a newspaper?"
"A newspaper that does not slander the Empire, its existence is meaning." Daliang's words led Anne to another direction: "It's like a cup of water stained with ink. The current situation is that you don't have the chance to dye it white. The Marcelles reject any newspaper that tends to be in the Empire, so that you don't even have the qualifications to enter. But if we don't want to dye this cup of ink white, but keep pouring water into it?"
At this time, Anne felt like a stick was knocking on her head. It seemed like a dead end with no way out. After pushing open a door next to her, she found that there was a spacious road behind her.
The Empire's idea of ​​the Marcelish public opinion competition was completely wrong. They just wanted to run newspapers to say good things for the Empire and let the Marcelish people know the benefits of the Empire's rule. However, the Marcelish people refused to accept such information, no matter whether you said it was true or false.
The newspaper that said good things about the Empire had no room for survival in Marcelus, and was strangled to death when it appeared.
But a newspaper that does not discredit the Empire has the opportunity to survive and grow up in Marcelus...
At that time.
Annie was excited and said, "Young Master Liang is very right. We run a neutral newspaper, without saying anything or slandering any party. As long as it does not cause rejection from the citizens of Saroyang, we can gradually gain a foothold here. After this newspaper has a large number of readers, we can promote the empire."
Daliang was very helpless. He blamed the world for its low-level understanding of media use. He said, "Miss Anne, you don't understand what I mean yet. No matter how long this newspaper says good things about the Empire, it is when this newspaper dies.
The core thing I mentioned about is watering.
No matter how dark the ink is, as long as you keep pouring water into it, it will become lighter and lighter until it becomes impossible to see any ink color.
The information a person knows from the outside world every day is limited, especially ordinary citizens of Saroyang. They spend very little time reading newspapers except work every day. If we ask them to read a piece of news that has nothing to do with politics, they will read less of the slander of the empire in other newspapers.
Gradually they will lose their concern for politics. Although they still have rejection of the empire in their hearts, they will not be able to get rid of it casually as they are now."
Although Anne realized that this was a brand new path, she was still full of doubts: "Mr. Liang, what you mean is that this newspaper is not even neutral, it has no position and does not involve any politics.
But what can such newspapers report? People are concerned about what government decrees have been issued by the state, province, and cities, where wars have occurred, where contradictions have aroused, and ethnic tensions have been tense."
"Is this what you think the people like...but do they really care about the decrees, wars, and contradictions? It is not ruled out that some people do care about these things, but most people regard reading these news as entertainment.
The elites in society think that it is very important. For the people at the bottom, this is a pastime for a day of hard work after work.
If you show them politics, they will find fun from politics. If we show them real fun, they will throw politics that has little fun aside."
Annie seemed to have understood what Daliang was trying to express: "You mean... to change the reading habits of the lower classes and shift their eyes from politics?
What should we do? Or, what can replace the mainstream reporting direction of newspapers now?"
The brain-wrenching thing made Daliang laugh and said, "Let me give an example... For example, you and Brown, one is the eldest daughter of the Marquis Whitehead, the important minister of the Empire. He is from a noble family and the director of the important department of the Special Security Bureau, and the head of the intelligence organization. He is full of legends.
And Brown... a very ordinary child of the imperial nobles, who was born in a country manor in the empire. He worked alone in Saroyang, and even rented a house for many years.
But he was favored by the Marquis' Miss...
When the citizens of Saroyang know that you two young men and women with such disparity in status become lovers, will they expect to know how your relationship will develop?
When citizens know that Brown is making things difficult for City Daily and you took the Special Security Bureau to capture City Daily and vent your anger for your fiancé, are the citizens concerned about the crimes of the Special Security Bureau, or are they still attracted by the reckless love of you and Brown?
An honest magic professor and a domineering and wealthy lady, what kind of sparks can your love create?
And when citizens find out that Brown has a beautiful maid, will they doubt whether your love can continue?
When citizens learned that Brown had another female student who loved him very much, and even wanted to be promoted to an intermediate magician for her sake, she also wanted to take his class.
Is your love more dramatic?”
Brown hurriedly defended: "Nothing happened to Miss Gris and I, I always regarded her as my student..."
Daliang said to the thoughtful Anne: "Look... Mr. Brown explains it casually, and put it in the newspaper as a piece of news. Just explain it after this sentence, and then write about Miss Gris's college.
Chapter completed!
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