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Chapter 55 Data and Copywriting

In addition to buying Du Chunhua a watch, Du Qiu also bought one for himself, but it is not as valuable as his mother. It is a Casio G-SHOCK5600 electronic watch that costs only a few hundred yuan. The 5600 series electronic watch has been popular for nearly 30 years since its debut in 1987. It has appeared in classic Hollywood or Hong Kong movies such as "The Speed ​​of Life and Death", "The Matrix", and "Initial D". It has become a symbol of popular culture. It is anti-fall and shock-proof, cheap and durable, worry-free and practical, and is very suitable for lazy people like Du Qiu.

"Didi, Didi..."

At 6 o'clock in the morning, Du Qiu was awakened by the crisp alarm of the electronic watch. He got up an hour earlier than before, changed into the Chicago Bulls training suit he bought from Pujiang, put on a pair of replica Air-Jordan fourth-generation sneakers, and then looked in the mirror. He suddenly felt like he had been possessed by Jordan or Rukawa Kaede, and turned into a handsome and cool super basketball star.

Next month, Jordan will return to the king and announce his comeback. If he has the chance, he must buy a ticket when going to the United States to watch him play basketball...

If you don’t wait until you make a lot of money, you can simply acquire an NBA team and become your boss...

Du Qiu imitated Jordan's shots in front of the mirror in the closet, then left the bedroom, nibbled an apple for breakfast, and went out to run outside. The temperature was too low before the Spring Festival, and it snowed again, and there was no conditions to exercise. Now spring is coming, and the average temperature has risen to around six or seven degrees. It's time to fight for his dream of being a strong man in sports.

Under the electronic watch clock, Du Qiu ran around the community for an hour and a half, sweating before returning home. When he passed the mailbox at the entrance of the stairs, he saw that the newspaper he had just arrived in the morning was stuffed, so he took it out, flipped to the financial special edition and looked at it, and compared the numbers on the laptop hard drive. He found that yesterday he could not even be considered a small fish and shrimp, and at most he could only be considered a plankton, so the butterfly wings did not flap any storm at all, and everything was still running according to the original trajectory of history.

At 4:22:13 pm, Wanguo Securities broke its head and threw out 10.56 million short orders in one go, with a face value of 211.2 billion yuan, instantly suppressing the price of 327 treasury bond futures from 151.30 yuan to 147.50 yuan, and all bulls in the market were liquidated...

At 11 o'clock in the evening, the Pujiang Stock Exchange issued an announcement claiming that all transactions after 4:22:13 will be invalidated. Even if the transactions in the last 7:47 will be invalidated, the transaction volume of 327 treasury bond futures on February 23 will still reach 540 billion yuan...

In the face of 10.56 million short orders and 540 billion transaction volume, 300,000 capital is as humble as dust. Therefore, after Du Qiu saw it, he only felt that there were many rich people in China in 1995 and he was very poor. After Du Chunhua saw it, he stopped when he saw it and took it off as soon as possible. He was very grateful for his actions to withdraw early. At the same time, he was once again strictly ordered him not to engage in financial speculation.

"Sister, don't worry. Even if I invest in the future, I will only let professionals do it. I will never act recklessly."

"It's right for you to think about it this way. It's better to leave professional things to professionals."

After sending Lin Jinyan, who was wearing new clothes and hugging new toys to the kindergarten, Du Chunhua drove Du Qiu to the company's new office, which was an office of about 150 square meters, divided into four independent spaces of varying sizes. In the past few days, it was simply decorated under Su Wenxiu's care. Although it was limited to the surrounding environment, it still seemed a bit simple and outdated, but it was neat and orderly, clean and could be used normally.

"Thinker Cultural Supplies Company." Du Qiu was here for the first time. He stood at the door, touched the nameplate made of brush calligraphy and green bamboo boards, and asked, "Sister, did you write this yourself?"

"I did it temporarily in an emergency. The company's signboard was originally the job you should do. I'd forget it if you were busy a few days ago. Now I'm not busy anymore. It's best to do it quickly. In addition to the text, you also need a logo."

"I think this is pretty good, it's natural and fresh, and has a long-lasting charm."

Su Wenxiu has already changed jobs from Du Qiu's brainless fan to Du Chunhua's brainless fan, and agreed: "I think it's good, just like the shops in costume TV series, it is very distinctive and unforgettable at first sight."

"We are a company, not a shop, and the ancient shop signs used long wooden boards, not such small bamboo slices. The bamboo slices are too light and not durable, giving people a feeling of uneasiness, so it is better to use metal."

Du Chunhua said last night that he wanted to let Du Qiu be a coolie. In fact, there was no work to do. Office supplies such as chairs, tables, etc. had been purchased. The only thing he had to do was to go to the office booked as the design department and connect a newly purchased compatible computer with a second-hand laser printer.

The compatible machine is well equipped, using a 66MHz Pentium chip, 8M memory, a 17-inch monitor, and also equipped with a 2D display card, which is much more advanced than the 386 master at home. Du Qiu was a little coveted. After playing for a while, he asked, "Wenxiu, where did these two things come from?"

"My computer was found by Sister Chunhua, and my brother bought the printer from the printing factory at half price." Su Wenxiu felt a little distressed about the money and said, "These two things combined cost more than 15,000 yuan, which consumed a lot of our funds in one go."

"If you want to do a good job, you must first sharpen your tools. Creative design is inseparable from these two things. It doesn't matter if you are more expensive, and you will make money soon." Du Qiu comforted her a few words, and took three boxes of different styles from her backpack and said, "I went to Pujiang two days ago and brought a few gifts back. This is for you, and the other two are for Brother Hai and Sister Huihui. They are not here today. Please transfer it to me tonight."

Su Wenxiu and Du Qiu were already very familiar with him. He knew that his personality was very direct and did not like to be pretentious, so he did not refuse. After taking the box and opening it, he found that it was a colorful Swatch electronic watch. Both the appearance and the color were very suitable for his own wishes. So he opened the other two boxes and looked at it. He saw that Wang Huihui's Swatch was also Swatch, but the style and color were relatively low-key, not as bright as hers, and it was more suitable for the identity of a civil servant. Su Wenhai's was a Citizen Quartz watch with huge dials and hands, which looked very manly.

"Thank you."

"It's nothing. Remember to buy me a gift when you are on a business trip in the future."

"You're really not at a loss."

After the printer was installed, Du Chunhua called the two of them to the innermost general manager's office, pointed to the densely packed small notes on the wall, and asked, "Which do you think is more suitable to use as an advertising slogan?"

Du Qiu leaned over and looked carefully and couldn't help laughing. It turned out that the notes posted on the wall were all written on the cover of the notepad, including ancient poems, popular lyrics, famous quotes, and of course, there are also future Internet buzzwords. There is a number under each note, which records the number of repetitions. In the past, these numbers were useless, but now they are very valuable for reference, because the more times, the more popular the entry means that the entry is.

"I've written so many words?"

"I can't remember what I wrote! Fortunately, Wenxiu recorded every cover you wrote, otherwise all these precious materials would be wasted." Du Chunhua took a bamboo branch that he picked up from somewhere, pointed to the note of different colors on the wall and said: "White is ancient poems, blue is lyrics, and yellow famous quotes and aphorisms. These three are not suitable for advertising. The red note is your own original content. There are a few copywriting I want to use as print advertisements. What do you think?"

Du Qiu counted and found that he had "original" more than 40 sentences of various kinds. In addition to literary and artistic freshness such as "Only love and youth cannot be let down" and "The spring breeze is not as good as you in ten miles", there are also advertising slogans such as "I haven't moved my body, but my heart is far away" and "I'll win in seriousness". I couldn't help but feel ashamed and said, "These are all written nonsense, and they are not suitable for copywriting in notepads, right?"

After Su Wenxiu became a fan of Du Chunhua, she had completely betrayed Du Qiu. She smiled and exposed his old truth and said, "I remember when you wrote it before, she said that the Fortune 500 did not invite you to be the advertising director, which was their loss."

"Have I said that?"

"Don't smile when talking about work." Du Chunhua knocked on the wall with a bamboo branch and said with a serious face: "I think it's good if the body has not moved and the heart is far away. It can give people a feeling of being in a room and being floating thousands of miles away, which is very consistent with the atmosphere when writing in a notepad."

That is the advertising slogan of travel TV. Seeing all kinds of beautiful scenery, I naturally fascinated...

However, a piece of notepad is not suitable for this sentence...

"Sister, notepad is mainly used to keep accounts, things, information and diary. The first three are very boring, and the fourth one mainly describes trivial things around you. None of them needs to feel like you are wandering around you."

Du Chunhua was slightly stunned, thought for a while, nodded in agreement and said, "It's true. I've been stubborn these days and always wanted to rely on the literature and art, but my ideas were deviated."

She was good at doing things, immediately corrected her thoughts, turned her head to read all the notes on the wall, and then frowned and said, "These are all too literary and artistic, and they do not conform to the positioning and function of notepads. We will start trial production after we officially register the company tomorrow. We will go to the newspaper to advertise on March 1. You have 3 days to think about it, and you will take it out at the latest on the afternoon of the 27th."

"I can write it now in less than three days. I can choose as much as I need."
Chapter completed!
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