"By the way, Uncle Six. I have another thing to trouble you." After the negotiations on the theater, Mo Xuan suddenly thought of something when he was chatting with Shao Yifu.

"Oh? You said." Shao Yifu said with a smile.

"That's right, I want to promote the release of "The True Heroes" on your TVB station to increase the popularity of the movie." "The True Heroes" is a movie that Mo Xuan planned to use to break the box office record of Xiangjiang movies and truly establish the position of Zonghe Film and Television and invest heavily in the film. Although he is very confident about the quality of the film, and when it was released in his previous life, he also broke the box office record of Xiangjiang in Xiangjiang's box office, he is not sure whether it is in line with the tastes of most people in this era, so if you can be more insured, it is safer.

"Oh? Are you planning to let several starring actors of the film go to our TVB to promote it?" Shao Yifu said naturally after hearing Mo Xuan's words. It is very common for the film to come to the TV station to receive an interview before it was released. Shao Yifu thought that Mo Xuan wanted to do this too.

"No. I plan to condense the exciting plot and trailer of "The True Heroes" into a short film of dozens of seconds, and then add the date and location of the movie to the short film to attract the audience's attention." Mo Xuan said his propaganda, which is also a must-do publicity work before the release of movies in later generations.

"No problem." Shao Yifu thought about it and agreed readily.

...

In the following week, Mo Xuan let the people of Xiangjiang in the 1980s see what all-round bombing propaganda is. The TVB broadcasts the short film "The True Hero" three times a day. The media channels that everyone can think of, such as "New Territories Daily", "Oriental Daily", "Sing Tao Daily" and other media channels were all used by Mo Xuan. After a week of visual bombing, it can be said that everyone knows the news that "The True Hero" will be released on Shaw Brothers Theater, and it successfully aroused the strong curiosity of Xiangjiang people.

A week later, "The True Heroes" was released on Shaw Brothers theaters, and the box office on the first day exceeded 1.6 million, breaking the highest box office on the first day of the Hong Kong movies. The box office on the second day hit a new high on the basis of the first day's reputation, reaching 1.78 million. Shaw Brothers theaters were full, but the movie tickets were said to be in short supply, which gave the scalpers the opportunity to make money. A movie ticket of 22 Hong Kong dollars was sold at a high price of 50 Hong Kong dollars or even 60 Hong Kong dollars.

"12.7 million?" Looking at the first week of box office that Fan Chengyi said, Mo Xuan was filled with excitement. Now "The True Heroes" has achieved such a high box office just after it was released. According to previous practice, by the time the movie was drawn, the total box office exceeded the 27 million Hong Kong dollars of Hong Kong's box office record holder "Best Partner", which is the holder of the Hong Kong box office record, and maybe there is still a chance to become the first movie in Hong Kong to exceed 30 million.

"Yes, this is the data I just got from Shaw Brothers Theater. I have confirmed it repeatedly, so there will be no mistakes." Fan Chengyi said excitedly. 12.7 million is the box office weekly record of the Hong Kong Film Company created by Zongheng Film Company. In the future, he will definitely leave a strong mark in the history of Hong Kong's films. As a member of Zongheng Film Company, he is also the creator of this history.

Mo Xuan took the document from Fan Chengyi and looked it through it for a while. After a while, he raised his head and smiled at Fan Chengyi, "No, Ayi, you can announce our first week's box office now, communicate with the media friends in Xiangjiang, and ask them to help us spread the news and promote our movies well to attract more people to watch the movies. This time we will do our best to rely on this movie to let everyone see the strength of our Zongheng Pictures."

"Okay, Mr. Mo. Then if you have nothing to do, I'll go down first." Fan Chengyi nodded and said.

"Don't worry, I have one more thing to do." Mo Xuan suddenly remembered something and hadn't explained it yet.

"Mr. Mo, you said."

"That's right. You accompanied me to the TV station that day, because you knew that Zongheng Pictures would accept Shaw Brothers theaters. However, since we Zongheng Pictures is determined to become bigger and stronger, a Shaw Brothers theater is definitely not enough. We still need to develop our own theaters. And now is the time when the land prices in Xiangjiang plummet. We choose to establish our own theaters at this time to help us save a lot of money. When the land prices rise in the future, even if the theaters are not used, we can still use them. In short, this is definitely a huge profit."

"Okay, Mr. Mo. Then I wonder what I want to do?" Fan Chengyi immediately agreed after hearing Mo Xuan's words. Establishing his own theater chain can enhance the strength of Zongheng Pictures. As a member of Zongheng Pictures, the stronger Zongheng Pictures, the higher his position in the industry will be.

"With the low land prices in Xiangjiang now, you can start from two aspects. One is to acquire the small theaters in Xiangjiang now that are cheap and cost-effective, and the other is to know and pay attention to the land with a relatively superior geographical location in real estate companies. We will build the theaters ourselves. As for the financial issues, you don't have to worry, I will solve them naturally." Mo Xuan said with a smile. By the time Fan Chengyi fulfilled the task he assigned, he must have ended his transaction perfectly.

"Okay, Mr. Mo." Fan Chengyi nodded and agreed. As long as he had enough funds, it would not be difficult for him to complete what Mo Xuan had told him.

"Well. You go down first." Mo Xuan looked at Fan Chengyi and smiled. The thing he was most satisfied with Fan Chengyi was that he could accept whatever he ordered without thinking and never question his orders.

Looking at Fan Chengyi's back as he left, Mo Xuan fell into deep thought. In fact, the reason why he just told Fan Chengyi to form a real theater chain has not been said yet. Xiangjiang movies have always been the king of theater chains. Without theater chains, no matter how good or excellent the movies your film company makes, it cannot truly develop. Don't you see that the three major film companies in Xiangjiang have supported their theater chains behind them.

Although Shao Yifu has agreed to rent the theater chain to him for ten years, it does not belong to him after all. If he is strong, he is really strong. As the saying goes, he must be guarded against others. With Fang Yihua around Shao Yifu, who knows what will happen in the future? If Shao Yifu regrets it, then he will be helpless.
Chapter completed!