Chapter 425 Strong reversal

Honeycutt, senior film critic of NBC Radio, wrote: "Untouchable" is the best literary film I have ever seen. Director Smith-Chow shot such a film in a comedy way. It is obvious that he succeeded.

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Compared with other films directed by Smith-Chow, this film's box office performance was obviously poor. Some viewers even shouted, "What on earth is a guy like Smith-Chow filming?"

However, for me, a senior film critic, this film just reflects the profound shooting skills of Director Smith Zhou. From the filming method, he successfully uses the comedy method of life to compactly interpret the entire story.

come out.

While I was enjoying this film over and over again, my heart was constantly touched and I was constantly moved by the characters in the film. What movie should I watch in 2004? It was definitely "Untouchable".

When "Untouchable" premiered, it ended its premiere with a box office of 42 million, and began to be released in 3,225 theaters in North America.

During the one-week release period, North American theaters only arranged for the film "Untouchable" to be played in two time slots every day from Monday to Friday.

However, when "Untouchable" was released in theaters for a period of time, due to its good reputation, the film's occupancy rate has remained above 60%.

Such a theater occupancy rate is considered a very high occupancy rate no matter which blockbuster it is. In a theater, in fact, if a film has an occupancy rate of more than 50%, it is considered a high-box office film.

But for a literary comedy, such an attendance rate made the theater owners regret that they had not bet on the right movie. To be precise, they should not have such requirements for this "Untouchable" movie.

Harsh, those previous evaluations are worthless based on the actual box office results, and they are completely like nonsense.

On the third day of the release of "Untouchable", which is also Tuesday, Supernova Entertainment Film and Television Company has received multiple theater companies willing to renew the contract for the "Untouchable" film.

This incident was a real surprise to Jon. I remember that in order to release this film, Supernova Entertainment had to say so many good things to these theater bosses that it was only possible to give this film the weekend time during the first week of its release.

This movie is scheduled for 5 screenings every day, but from Monday to Friday, the theater bosses are unwilling to give in and can only schedule 2 screenings for this movie.

However, before the movie was released for three days, the big bosses in the theater changed their attitude one after another.

Jon told Zhou Shaoming about this matter in detail, and Zhou Shaoming couldn't help but said with a smile: "Didn't I say before that the theater industry is just a loser, and it falls on both sides. As long as I see profits, I will know that sooner or later they will

They will take the initiative to find us."

Jon nodded and said: "Zhou still has the foresight. So what should we do next?"

Zhou Shaoming's eyes lit up and he said: "Of course I refused. The box office results of our film in one week have not been released yet. This weekend is a crucial time for the box office of our "Untouchable" film. After this week, the box office results will be

After the results come out, we will have more capital to negotiate with theaters, and the cost of release can be suppressed. Isn’t that right? Jon?"

Jon rolled his eyes and agreed: "I know what to do. By the way, Zhou, CBN Radio has begun to adopt our plan and has started recording promotional videos for our movie."

Zhou Shaoming's eyes lit up, he nodded and said, "That's a good thing."

When "Untouchable" premiered on February 24, it achieved a high box office of 42 million in North America. Of course, compared to the 8,300 of "The Passion of the Christ" which premiered on February 25, the box office results are really pitiful.

But for a comedy-style literary film, the box office results of "Untouchable" are already frighteningly high.

And this film still maintains a high level of attention on mainstream websites such as Yahoo and showyounself.

On the 25th, the film "Untouchable" had a box office record of 13 million. On the 26th, only 10.4 million was recorded.

Even in terms of box office results, the film's box office performance has begun to decline somewhat, but in terms of theater occupancy rates, it has always maintained a very high occupancy rate.

In the remaining three days of 2728 and 29, "Untouchable" still recorded a score of over 10 million. The stable box office performance greatly reflects the potential of this film in the future.

When NBC Radio started recording the promotional video for "Untouchable", there were not only scenes during filming, but also footage outside of filming, as well as behind-the-scenes. Supernova Entertainment Film and Television Company all provided these materials, but at NBC Radio, this was

When promoting this film, the focus was on the current audience's attitude when the film "Untouchable" was released.

When NBC reporter Sarris arrived at the entrance of the theater, it was the time when "Untouchable" was released. Although it was already evening, it did not diminish people's enthusiasm for watching the film.

Facing the people standing at the door, the reporter came to interview the audience with a microphone.

It wasn't until he met a couple that Sarris's eyes lit up. He remembered that when the movie was released in the afternoon, when he saw this couple, they seemed to be late and the movie tickets had been sold out. Unexpectedly, more than 5 hours later, Sarris

Saw this couple again.

When Sarris explained his identity, the boy Kidd smiled in front of Sarris and said: "I didn't expect that this is our second interview today. Will it be broadcast?"

Sarris said truthfully, "I can't make the decision, or does the director have to make the final decision?"

After Sarris finished speaking, he asked: "Why are you so obsessed with this film? Did you hear it from friends?"

Kid pulled Jesse beside him and said, "You tell me."

Sarris's eyes lit up, and his girlfriend Jesse, who had always been silent by Kidd's side, blushed and said truthfully: "Actually, we watched this movie on the day it premiered. It was also because we watched this movie at that time.

We met in the cinema and became a couple.”

Sarris was stunned and said: "So something like this still happens. So what are your feelings about this movie?"

When he said this, Kidd couldn't help it and said: "Actually, this movie makes me feel very relaxed and funny from the beginning. I like Omar Sy's performance the most, he is so good."

When Jesse heard Kidd's words, he quickly added: "I think Director Smith Zhou did a good job filming it. No matter what movies he makes, they are always so good-looking."

The two people's straightforward and exciting words fully demonstrated their love for the movie "Untouchable", and there are countless viewers like them.

"Untouchable" has been in theaters for five days, and its box office performance has almost exceeded the 100 million mark. As for the end of February, there seemed to be only two films in the North American box office PK, "Untouchable" and "The Passion of the Christ."

As for "Dirty Dancing 2", which was released by Lionsgate Pictures on February 27th, it was originally a film that attracted the attention of Lionsgate and the media, but as "Untouchable" has maintained high box office attendance.

This film received almost no attention. It only had a box office record of 5 million on the day of its premiere. Whenever this film was released later, the auditorium was basically empty and no one took the seat. Even the bosses in the theater were

I was anxious. I couldn't help cursing in my heart: This deceiving movie should be taken off the shelves immediately and replaced with "Untouchable".

After the NCB radio station played the promotional episode of the movie "Untouchable" during prime time on Friday, Zhou Shaoming watched the clips and behind-the-scenes of the movie on TV and saw more of the audience's comments on the movie.

At this time, Zhou Shaoming couldn't help but take a deep breath. When Saturday came, the fierce box office battle really began. "Untouchable" now ranks third in the weekly rankings in North America with a box office of 100 million.

Of course, on Saturday, March 1st, "Untouchable" will also have 5 screenings in North America. For a number of screenings no less than "The Passion of the Christ", Zhou Shaoming is gradually confident that it will achieve good results at the box office.

It can catch up with movies that already have a box office of 200 million yuan.

On Saturday, March 1st, "Untouchable" and "The Passion of the Christ" were released at the same time. This was also the time when the two films were released at the same time in 3,225 theaters in North America.

There was more attention to "The Passion of the Christ" before, because basically everyone in North America will watch this film.

The film "Untouchable" is different. It is not a film for the public's taste. When it premiered, a big gap was already reflected.

However, with the good reputation and strong publicity effect of this film, when more media began to praise this film, the name of the film "Untouchable" appeared in front of people more and more.

When moviegoers gathered at the entrance of 329 Cinema, people at the ticket window said: "Here are two movie tickets for "Untouchable"."

"I want one."

"Give me a ticket to The Passion of the Christ."

"I want three tickets to Untouchables."

There was a long queue of viewers at the entrance of the theater. However, among the audience, more people chose to watch the movie "Untouchable".

Even some senior film critics were a little curious and asked why audiences loved watching "Untouchable" so much.

People’s most common answer is that we watch movies to relax for a week, and "Untouchable" does that. Apart from being relaxed when watching a movie, the movie also uses bits and pieces of life to let us know how to be better.

To live a better life and get along with others better, isn’t this kind of film worth watching?

After hearing the voices of more viewers, Washington Post senior film critic Mike Foss couldn't help but sigh: Director Smith-Chow has once again created a miracle. When everyone is keen on commercial blockbusters, gorgeous scenes, dreamy special effects, and wonderful...

When Lun's back is playing music.

Director Smith Chow once again used his genius IQ to shoot a relaxed, funny and meaningful literary comedy, which once again created a miracle at the North American box office.

In less than a week since its release, the film "Untouchable" has quickly exceeded the 100 million mark. Such box office results may not mean much, but for a literary and artistic film, it is enough to show that this movie

It has become popular to a certain extent. It seems that the movies produced by director Smith Zhou are not only a guarantee of box office success, but also a benchmark for the audience's taste in watching movies.

When New Market Entertainment Film and Television Company was still intoxicated with the box office performance of "The Passion of the Christ" which reached 83 million when it premiered in February. Little did they know that on Saturday, "Untouchable" had a box office performance of 30 million that day.

In one fell swoop, it surpassed The Passion of the Christ.

When the new market entertainment film and television company reacted, they exclaimed: How is it possible that when a literary film meets a blockbuster like "The Passion of the Christ", how can it exceed the box office performance?

Jon laughed, "Zhou. That's great. Do you know what the box office results of our film were today?"

Zhou Shaoming took a deep breath on his cigarette and said, "The box office results are around 30 million."

Jon chuckled and said: "It seems that you get the news faster than me, but do you know the box office performance of our rival "The Passion of the Christ"?"

At this time, when Zhou Shaoming heard Qiaoen's words, he couldn't help being stunned and asked: "How much is it?"

Jon held up a finger and said: "Only 10 million box office results."

Zhou Shaoming frowned. Jon saw Zhou Shaoming's expression and asked, "What's wrong? Zhou?"

Zhou Shaoming couldn't help but sigh and said: "It seems that it is impossible for our film to surpass the box office performance of "The Passion of the Christ"."

At the beginning of the month, people must consider their money. For ordinary people, people's enthusiasm for watching movies in cinemas at the beginning of the month is also slightly reduced.

For North America, there were 3,225 theaters over the weekend. That’s how many viewers watched the movie, and with the two films "Untouchable" and "The Passion of the Christ" beginning to compete for box office results on the last day.

Judging from the current situation, a film type like "Untouchable" still cannot compete with the blockbuster "The Passion of the Christ".

However, when people only look at the box office results, they often ignore the audience occupancy rate in the theater. Starting from Saturday, the occupancy rate of "Untouchable" increased by 5%.

But what about "The Passion of the Christ"? It was affected by "Untouchable". It dropped directly to 30%. The taunting audience in the auditorium made this blockbuster with a box office of 80 million in its debut very embarrassing.

On the last day, Jon kept praying in Zhou Shaoming's office. Both Zhou Shaoming and Supernova Entertainment Film and Television Company had put a lot of effort into the film "Untouchable".

Until the evening, when the last screening time came, the box office results began to be counted, and the box office results of "Untouchable" continued to rise.
To be continued...