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Chapter 23 Investing, Gambling, Killing Generals

The group was established and the grand and lively ceremony was carnival for a day.

Before the group's industry was integrated, Tang Xin said that he would make a big move. While Liu Baofeng and Du Chengxiao were still in the sky, the next day, in the conference room of the Hongxin Group headquarters building, ten board members, Xie Kunfeng specially called by Tang Xin, and his secretary He Yan, a total of twelve people started the first formal meeting after the establishment of the group.

It was already a hot season, but the air conditioning in the company made the temperature not high. Everyone was wearing suits and tie in the conference room, looking serious.

Tang Xin sat in the main seat, looking at Xie Kunfeng who was sitting at the end of the long table, and reached out to introduce: "Some people here may not know him. His name is Xie Kunfeng, and he is the director of Baihe Hospital."

Xie Kunfeng stood up and nodded solemnly to everyone and sat down.

Baihe Hospital has also been included in the industry under Hongxin Group, but compared with the huge scale of other subsidiaries, this hospital seems unworthy. In addition, the hospital's operating conditions in the past two years have not been optimistic, and there is no confidence to talk about it.

Tang Xin turned his attention to Liu Baofeng again and asked: "How is the progress of new drug research?"

Liu Baofeng smiled and said, "Including heart disease, cardiovascular disease, arthritis, bronchial, pneumonia, diabetes and other research projects, the fastest results will be produced by the end of September, and the slowest will be completed in the laboratory stage at the beginning of next year."

The medical research base is as fast as a rocket. Liu Baofeng is a businessman. He is too lazy to find out the root of the reason. As long as the results are pleasant, some questions will be hundreds of times better than Xuanzhi's mouth when he is rotting in his stomach.

Tang Xin pondered for a moment and said something that made Liu Baofeng's smile froze.

"The pace of new drug research results will slow down first."

Everyone was puzzled that Hongxin's new drugs were not only sold out across the country, but also dominated the international market. The profit figures were very considerable and the market size was also shocking. Now that new drugs are released, why should we slow down?

Liu Baofeng blurted out: "Doesn't you make money? Let me give you a simple example, Huaxia. In China alone, there are nearly 100 million diabetes patients and nearly 200 million potential patients. Our new drug is on the market, which is more popular than gastrointestinal drugs. Moreover, diabetes cannot be cured. We can only be treated slowly. In this gradual process, our fiscal revenue in medicine will be an unimaginable number. At the same time, the international market. Take the United States as an example, there are more than 60 million diabetes patients. The US dollar we can earn is also astronomical."

Perhaps people like Dong Fucai and Qiu Qiang who are not involved in the pharmaceutical industry cannot know the profits of this new drug, but Liu Baofeng knows the truth. This is an era of rapid development and procrastination. After a second, he gives competitors the opportunity to catch up.

Tang Xin pressed his hand to him and told him to stay calm first.

"Listen to me. There are more than a dozen new drugs in our pharmaceutical research base that are about to produce results, and there are also potential research on more than fifty drugs in the preparation stage. If we want to maximize our interests, we must fully control the entire industrial chain and at the same time, we must improve additional interests. The plan I mentioned before. Now let me tell you that I want to set up a new subsidiary. This company is under the name of Fengbao Group. Xie Kunfeng is the executive officer. The main responsibility is our hospital system."

"Hospital?"

Everyone looked at each other, and Du Chengxiao frowned and said, "Kebaihe Hospital has lost 37 million in the past two years."

Other board members who had never read Baihe Hospital's financial report looked heavy when they heard this.

A loss-making project will continue to spend money on it?

Tang Xin was mentally prepared for such losses before setting up the hospital, and Xie Kunfeng also advised him, but he still insisted on his own.

There is not a small clinic there, and Tang Xin has high requirements. Tang Xin personally advised Xie Kunfeng to various cutting-edge equipment and high-paid medical staff in medical field.

At first, Xie Kunfeng thought Tang Xin was going to target consumer groups above the middle class, but later he found that Tang Xin didn't care who came to visit this hospital at all.

Tang Xin stood up, held the table with his hands and leaned down slightly, and said lightly: "The specific project I mentioned is as follows. Across the country, first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, second-tier cities such as provincial capitals in various places, plus third-tier cities, Baihe Hospital is established, four in first-tier cities, two in second-tier cities, and one in third-tier cities, with an investment budget of 30 billion! The average budget for each hospital is 300 million!"

After this loud speech, the conference room fell into a brief silence, and then everyone whispered to each other.

Feng Yuerui turned her head and asked Dong Fucai in a low voice: "Is this reliable? Build a hospital? In recent years, there are not many hospitals across the country that make money, and even if they make profits, they are not optimistic."

Dong Fucai shook his head. If he didn't understand this market, he would not make a rash judgment. He said, "Let me listen to Liu Baofeng's opinion. He is in this industry and is more advanced."

He Tianci, who was sitting at the end of the long table, seemed to be unrelated to him. Qiu Qiang also asked him: "I will pay 30 billion this time, when will I make it back?"

He Tianci didn't understand, but he smiled playfully, "When did this master do a loss business?"

Qiu Qiang suddenly realized, and then he thought that this was the situation.

Liu Baofeng was frowning, but he guessed some of Tang Xin’s thoughts in his heart.

"You mean, our new drugs are sold in this hospital? Borrowing the influence of new drugs drives the development of the hospital and forms a virtuous cycle?"

Tang Xin smiled casually. It was so comfortable to do things with smart people. When he took the lead, the other party would guess.

"That's right, but I'll add that we can't offend partners in the terminal market. Therefore, pharmaceutical retailers across the country can sell our medicines, but the price is up to us. The price of medicines sold by hospitals is 10% lower than that of them. In the medical market, we have to be at the forefront, but the service group must target the working class."

The independent pricing power of the previous drug is already in the hands of Liu Baofeng's efforts, and the medical interests of Hongxin Group can even be decided independently.

If you have any disease, this consumer group will not change for the sake of your health.

If Hongxin Group wants to be a vampire, it is not difficult.

Liu Baofeng's frown did not relax and said inexplicably: "I understood it first, but now I am confused. The hospital's drug price is 10% lower than the market, so the hospital's profit will be much lower. The national conditions of the Chinese pharmaceutical market are still to use medicine to support medical treatment."

Tang Xin did not deny it. He said: "You are right, but think about it from another perspective. Patients with different diseases come to the hospital to buy medicine, and over time they become fixed customers. Then, they suffer from other diseases. For example, if they have to get injections for colds and fevers, will they choose our hospital first? And our attitude towards patients and breaks out of the medical landscape, we need to establish a better service system."

The medical system is different in every country, and more developed countries have implemented a medical separation system. The United States is an exception because the medical security system in the United States is a unique and has achieved great results.

Huaxia has also mentioned the separation of medicine several times, but it is subject to many obstacles due to conflicts of interest between multiple parties. To put it bluntly, it is to use the inflated profits of drug prices to counteract diagnosis and treatment expenditures.

Therefore, at the beginning, Liu Baofeng thought that Tang Xin wanted to use higher drug prices to bind patients and generate income for the hospital to ensure the healthy development of the hospital's operations.

But according to Tang Xin's meaning, it is not about monopolizing high-end drugs through his own hospitals. The market is still open.

This does not offend too many people, but will the hospital's business be unable to make ends meet?

This is a gambling.

Liu Baofeng understood the significance of this budget investment of 30 billion yuan more deeply than others present.

The budget is 30 billion.

But if you lose money in your business, will you still invest money in the future?

What if you pay again?

I want to lose before the war begins.

Every investor faces a difficult choice when he loses money in the early stage. Should he cut the mess and cut the litter with a quick knife? Or should he continue to spend money and hope for a turnaround?

"Or what kind of pilot projects are going to be done first?"

Liu Baofeng still didn't dare to use 30 billion to gamble at once.

Let’s start a pilot first. See the market response and see how the effect is good. Then continue to invest. If the effect is not good, there will be no big loss if you withdraw in time.

Tang Xin smiled unquestionably and said, "If only a few hospitals are built, I can tell you the result now. The response will definitely be average, or even worse. Then, this plan will be cut in half."

After he said that, he reached out and patted He Yan, who was sitting on the first place on his right hand, and did not look at her, saying, "Do you know the reason?"

He Yan said with a faint expression: "Treatment and saving lives are a major issue that concerns human life. In a hospital without fame, the public will be in a wait-and-see and suspicious manner, and no one wants to be a guinea pig."

"Baofeng, even my secretary knows this truth. What are you afraid of? We want to create a sensation and let the public see Hongxin's confidence. Bai and the unknown soldiers in the hospital, but one hundred unknown soldiers can kill the general! "

After Tang Xin said this, Liu Baofeng raised his hand and surrendered: "Okay, if you do it, I'm just a family that is a waste of money. Now I'm just looking forward to it. Tsk tsk, at worst, you'll just lose everything. What's the matter? At best, ten of us can form the Beggars' Sect with our family. Tang Xin, you're still the leader of the gang."

"Ha ha ha ha......"

Everyone burst into laughter.

Liu Baofeng made everyone laugh, but while laughing, his thoughts became clear.

Although Qiu Qiang and Du Chengxiao are inheriting their family business, they are also witnessing their parents' hard work through poverty. Needless to say, Dong Fucai, Jiang Jun and Tang Xin are the process from scratch.

Those who are barefoot are afraid of wearing shoes. If they fail, they will just return to the starting point.

gamble?

gamble!

After laughing, Tang Xin Youran said: "We cannot just sell medicines. In the future, we must lead the medical market and hospitals are indispensable. Well, before discussing the detailed plan, let's discuss where the 30 billion budget will come from?"

"Just take a loan."

Feng Yuerui showed a charming smile on her face.

Hongxin Group's working capital is definitely more than 30 billion yuan, but many of them here are experts in capital operations. How can they use their own money?

During the seminar before the establishment of the group, they had carefully considered the funds. At least, the working capital cannot be guaranteed at least 20 billion yuan, and it is used for emergency response.

In case, the capital chain will be in a hurry one day.

In case, the bank will close them one day.

etc.

This requires them to hold real money in their hands, but when they are doing their careers, they try not to use the money if they can.

"How much can you get?"

Tang Xin wanted to make him feel at ease, so he asked more.

Excluding Fengya, Fengbao, Hongxin, Tenghua, Rongsheng, Tiansheng, what was the relationship with the bank in the past?

When they ransacked the Bangzi financial market at least a few months ago, the huge amount of funds they borrowed from the bank were returned as scheduled. With this cooperation alone, major domestic banks would not say no to Hongxin.

Think about it, on behalf of the municipal government, Jiang Gonghua wanted to ask about the bank loans that were rejected. Think about the treatment of Hongxin now having to borrow money from the bank. After all, it is the capital market. If the bank borrows money and cannot collect it back, no matter whether you are the municipal government or the provincial government, you have no way to do business with Hongxin, and it will be fun.

"I want to piece together the plans to go public from major banks across the country, and it is not difficult to buy 30 billion."

Liu Baofeng is full of confidence in this point. (To be continued...)

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