"Xiaohong, how many orders are we put out today?"

“The total number of takeaways is 25.”

"......How much is the total?"

“800 yuan!”

1200 yuan...

Shi Chaoran's heart sank, and he lost money again today!

There are four people in this small restaurant, two chefs, Xiaohong and his boss. Even if his own costs are not included, the salary of the other three employees cannot be saved.

Then, if you remove rent, water and electricity bills, the cost of food and seasonings, as well as taxes and fees, the daily turnover is basically a loss if you have a loss if you have a daily turnover of less than 2,000 yuan.

However, the popularity of this small shop has always been low. Shi Chaoran thought of various ways but couldn't make people get angry. He was standing up like this every day, and many times there were more clerks than customers.

what to do?

Could this entrepreneurship end in failure?

The small restaurant that lasted for nearly half a year ended here?

Shi Chaoran was very unwilling to give up, but what if he was unwilling to give up?

The small restaurant has not improved, and the three employees' hearts are almost over. It is estimated that in a few days, someone will quit their jobs. There is no business in the store, and everyone will not see the future. The salary is not high, so it is difficult to keep people.

Is it a failure again?

Shi Chaoran is confused about whether to admit the reality, admit that he failed to start a business again, or to persist and look for a turning point?

This is Shi Chaoran's third time starting a business. At that time, he resigned from the company ambitiously, intending to rely on his own mind and ability to make a world for himself. Because he feels that working for others is always to contribute wisdom and time, and to be exploited forever. Only by doing it themselves can he truly have his own career, and he can put his intelligence and talents into valuable places without having to think about the thoughts of his leaders and superiors every day.

Officially adhering to this idea, Shi Chaoran resolutely gave up his job as an administrative manager who had a good salary and started his entrepreneurial journey with his own continued.

But unfortunately, after starting a business, he knew that things were so difficult. In reality, he opened a travel company, which is a sales company that takes travel routes from channels and then attracts tourists, without a tour guide or a place to pick up.

After opening a tourism company for five months, Shi Chaoran found that the competition in this industry was extremely fierce. Many companies simply fought price wars. I think that if a sales company like him has no routes, no land connections, and completely redirected, if he cannot find a fixed customer base, he will not be able to survive at all, and the profits of the price difference cannot cover the expenditure at all.

E-commerce companies like Qunar often lower the line prices to the cost, and deceive major channel companies into ecstasy. There are strong investments behind e-commerce companies that can withstand long-term unprofitability. As long as they can maintain their market share, there are a large number of investment companies that want to give them money.

The investment companies are not for profit, and the profits of travel e-commerce companies may not be favored. All of these investment companies are for listing, cashing out, and withdrawing.

As long as the company is in good condition and has a large market share, after the packaging is listed, these investment companies can immediately obtain several times or even dozens of times of investment returns.

What investment companies care about the market, don’t care about profits, spend money, and spend money crazy, and smash all the companies in the industry. They can use the industry to reshuffle and integrate resources and gain a larger market share.

This is what Meituan does, Didi does, and Mobike does the same. Qunar is also doing this, but the channel company is spent on money. When several major channel companies are smashed down, Qunar is acquired, and a dominant company in the tourism industry will be born.

Shi Chaoran unfortunately encountered a capital war. This was a standard fight between gods and mortals. He was a newly established small company, affected by the aftermath of this capital war, and immediately became like a candle fire in a storm. It was blown out after a few sways.

After the failure of the tourism company, Shi Chaoran learned from his mistakes and decided to open an education company to open interest classes specifically for students.

Isn’t the country just introduced policies for the industrialization of education and quality education? It is completely expected that the education industry in the future will become a gold industry like the medical industry - an industry that can be regarded as a gold mine!

Shi Chaoran felt that his judgment was very accurate and there was no misjudgment in the general trend. He planned to seize the initiative while quality education had not yet been fully launched. He stood at the wind first, waited for the wind to blow, and became the pig being blown into the sky by the wind.

The idea was very good, but after entering this industry, Shi Chaoran discovered that the actual situation was not as beautiful as expected.

Parents are very cautious and have them from all walks of life. There are many difficulties in enrolling students. Parents should look at your faculty, your past students' grades, your social resources, and whether you can provide various opportunities for certificates, exams, and social activities.

These resources are not accumulated, so it is difficult to satisfy parents. When he went to the school gate to attract customers, he often encountered peers coming to grab people. Shi Chaoran is a standard rookie in this industry. His question-and-answer and speech are not very good, and he is often snatched away by his peers for a few words.

Shi Chaoran persisted for a few months, but in the end he only talked about a few students. As a result, after class, the parents saw that there were so few children, so after taking a few classes, they asked for a refund and transferred the students away.

The two consecutive failures put a huge pressure on Shi Chaoran. He was silent for a while, thinking about and summarizing the lessons of failure, and he found that he had made several serious mistakes.

He thought of starting a business too simply. He did not have good resources and accumulation in the tourism industry, and he happened to catch up with the big capital to sweep the market and was completely unable to gain a foothold.

Education companies also face similar problems, with no resources and no accumulation, and now the giants in the education industry have been cultivated, and the industry has entered the end of competition. It is too difficult for a new startup to work hard all the time.

Shi Chaoran feels that there is basically nothing new in the domestic industries now, and they have basically been mixed up by large funds and entered the stage of full competition. In this case, if many industries want to dive in, they must have a certain amount of resource accumulation to gain a foothold, whether this resource is customers, industry experience, or industry connections.

Only in this way can a new company survive safely.

Shi Chaoran sometimes wonders if he should return to the real estate industry? After all, the company was originally a small-scale real estate company, and there were still some connections in the industry.

The problem is that the real estate industry is a standard capital-intensive industry. Without large funds and large backgrounds, it is difficult to play. What about the derivative industry of the real estate industry?
Chapter completed!