Chapter 53 Differences in Strategies
The release of the second generation of Wanhu is unexpected for employees who are responsible for Wanhu's mobile phones.
Because, it sounds crazy to update the device once a year.
You should know that in the category of handheld game consoles, the update of equipment may not be updated for ten years.
Devices like Game Boy have already been updated, but they would never have thought that a "Pokemon" could last longer for more than five years.
According to the platform vendors, only by ensuring a stable platform and ownership can you make money from the software vendors.
The profits of the hardware itself were very small when it was just released, and even the expenses of promotion and distribution and distribution are even lost.
Even if it is placed in the mobile phone field controlled by Motorola and Nokia, a series of mobile phones and subsequent models will not be particularly pleasant to launch.
Therefore, Motorola and Nokia pursue the strategy of the sea of machines.
Apart from the model supervisors of the two companies, no one knows how many models of mobile phones are on sale in the two companies.
Of course, these mobile phones are similar, and most of the components are universal.
The only reason to divide so many models is to use different models to make different money.
Some machines can buy several times more with a little more function. Of course, this price is not worth it to many people, but some people just recognize it.
The pace of renewal of Wanhu is unheard of for these professionals.
What a joke about flagship updates in one year?
If you can, the advertisement of the Bodai mobile phone will be to promote your own mobile phone, and one can be easily used for ten years.
Of course, the waveguide later disappeared into the long river of history, perhaps because the mobile phone was too resistant to use.
A mobile phone can be used for ten years. Doesn’t that mean that the cycle of replacing a mobile phone by users of this brand takes at least five years?
In contrast, the plans or ambitions of Wanhu are obvious.
What's the plan?
It means that Wanhu wants to update their mobile phones once a year, and want to change their mobile phones once a year if they want to change their brand fans.
In other words, we need to change mobile phones from high-end durable products to high-end consumables.
This, although everyone wants to applaud the precedent created by Wanhu.
Because if the mobile phone really changes one in the next year, it will be a good thing for all mobile phone manufacturers.
only……
Can users change this way?
You know, the cheapest mobile phone for tens of thousands of households costs 399 US dollars per unit.
For ordinary Americans who have a tight life in their daily lives, they have to pay day loans.
On a field like Nintendo, the strategy is to sell its own game consoles at a half-sell and half-get-free price. Then induce users to buy games.
And the equipment of Wanhu’s past is almost the same.
However, on mobile phones, it goes the opposite way.
How can ordinary users afford this?
Even if you can afford it, how can you change it once a year?
and……
Now that Wanhu mobile phones have just been released, it’s easy to update and replace them. Some shortcomings are also easier to check for omissions.
but……
But what about it later?
What should I do if the machine has no place to improve in the future?
Wouldn't it be updated?
You should know that manufacturers like Motorola who hold a large number of mobile communication patents care not how much each mobile phone can sell, but how long its market dominance can last and whether users can always use their mobile phones.
For them, Wanhu is simply seeking death.
Although, they had to admit that Wanhu's press conference was very successful.
I have to admit that they also envy some of the excellent points.
Just like the information lamp of RGB, they are very envious.
You should know that RGB's information lamp can theoretically provide a number of colors of 16 million.
In other words, you can customize various cool effects.
This alone shows that this phone is very high-end.
You know, although the production of LEDs has been relatively relaxed.
Not only are there tens of thousands of LEDs produced by our factory, but also tens of thousands of authorized manufacturers.
However, the LED lights on mobile phones are generally mainly red.
It can only emit red light when charging, and only when text messages are sent.
In order to facilitate circuit-friendly mobile phones, there is not even a prompt light for some mobile phones. It depends on the charging head.
Many bad voices were heard.
Because, although tens of thousands of households have made many updates, these updates are not necessarily useful for ordinary users.
It’s not impossible to use the first generation of ten thousand households, so why buy the second generation of ten thousand households?
However, before they opened their mouths to mock them, they were slapped hard by reality.
There are people lined up in almost all ten thousand specialty stores in the United States.
Whether it is those poor people who look ordinary, or other guys, all kinds of people line up at the gate of the Wanhu.
Wanhu's mobile phones seem to be distributed for free if they don't have money.
Many people see it and even think it is a place for relief food.
As for why this happens?
The reason is very simple.
It is because in addition to making phone calls and gaming functions, Wanhu mobile phones also have the third function, which is to show off.
You should know that due to patent barriers, technical barriers and other reasons, although many manufacturers have now said they have launched brand new smartphones.
However, none of them have nearly 10,000 households in software and hardware.
They encounter various problems and are divided into many types.
Some have no hardware, and some have no software.
Anyway, there is no one who can fight.
Because the impression left by Wanhu mobile phones is too strong, many people even believe that all other mobile phones that say they are smart phones are counterfeit goods.
As for the only ten thousand-user mobile phone, the second generation is of course better than the first generation. The earlier you use the second generation, does it mean that you are more fashionable?
Easy product use and brand belief are two different things.
However, there are many confused people who regard the usefulness of a device as their belief in this brand.
Since Wanhu itself has left enough profits on the hardware, it will not provide hardware at a cost price like Nintendo.
Therefore, for Nintendo, the longer they maintain a generation of hardware in the market, the more profit they can make by falling component prices, it does not exist for tens of thousands of households.
Equipment that can make high profits as soon as it is released, and a new one can also stimulate consumption every year.
Why learn how to play Nintendo?
Nintendo's gameplay is destined to be the gameplay of a small workshop.
Chapter completed!