The conversation between Chen Lidong and Wang Jiayin continued in depth.

Wang Jiayin said: "I wonder if you have realized that you and several of your companies have loose goal orientation and are all working on their own.

Although your product has good sales, the market awareness is not high.

I'm afraid your employees only work to get money and support their families, and they don't understand that they breathe the same breath and share the fate of the company, and they lack cohesion and centripetal force."

Seeing Wang Jiayin talking eloquently, Chen Lidong was elated even though he was finding fault.

What the other party said touched his heart. When he founded Limin Machinery Repair Shop, he once proposed a corporate culture, which is: learning and innovation, united struggle, pursuit of excellence, and respect for harvest.

But in recent years, he has focused on the east rather than the west, and no one has come to strengthen the company's soft power.

Chen Lichun, Zhang Bing, Li Taishun, Yin Jiaye, and Shoholov are actually all technical people. Even Chen Lidong suspected that they have a tendency to become addicted to technology.

Letting these people grab brands will definitely lead to chaos, and it will also delay their obsession with innovation.

Therefore, it seems that every stall is making a profit, but as Wang Jiayin said, there is a lack of goal guidance, everyone works on their own, and the energy of the employees is not fully mobilized.

Finally, the system task came. This system is the same as the Xiaobawang learning machine. Whatever he doesn't understand is the pain point of the enterprise, and it also forces him to improve his ability to control enterprise management.

Prompted by the system's tasks, Chen Lidong has recently done some thinking around brand building. What Wang Jiayin said coincided with what the system pointed out and Chen Lidong's thinking.

Chen Lidong looked at Wang Jiayin with burning eyes. Wang Jiayin seemed to be encouraged and continued:

“Mr. Chen, my mentor told us that ‘brand building should have an overall strategic position’, which means that a company must implement brand building as a corporate strategy to maximize brand value.

Have you heard the story of Qinjiu? After winning the CCTV bid last year, their boss is still running this year's bid. My mentor said that the two words "Qinjiu" are worth hundreds of millions.

Therefore, I suggest that you and your company establish brand awareness, implement brand strategy, increase brand publicity, and create greater value."

After Chen Lidong heard this rhetoric, he almost jumped up. The talents cultivated by famous schools are extraordinary. What he said was so reasonable that he actually felt excited.

Of course he knew that Qinjiu was awarded the title of King. In another life, when visiting relatives and friends during the New Year and festivals, Qinjiu would have to be given as a gift.

And isn’t the advice given by Wang Jiayin exactly what she plans to do next?

Chen Lidong said eagerly: "Miss Wang, what do you think we should do next?"

Wang Jiayin showed her little tail: "Mr. Chen, although building a brand does not mean advertising, I suggest that you start with advertising, such as promoting the values ​​​​of you and your family business, promoting the quality and characteristics of your products, and promoting your company.

Social responsibilities and contributions made...

We can not only advertise, appear in print media, and go on TV, but we can also use the emerging Internet to interact and build a loyal customer base...

Of course, if you have a flagship product, it is recommended to arrange it early and strive to create a provincial-quality and local-quality famous brand to increase your popularity.

In addition, some theme activities should also be carried out to use attractive content to bring target customers together to form stickiness to the brand, thereby creating added value for the brand..."

Hearing this, Chen Lidong almost stood up applauding. Wang Jiayin's suggestions corresponded to the system tasks one by one. The person in front of him was the person he needed.

Waiting for Wang Jiayin to finish: "Ms. Wang, what you said is great, every suggestion hits the mark.

Maybe Brother Hao has told you that our start-up company is very lacking in talents in all aspects.

Our family is an ordinary rural family. It was the wind of the times blowing to the Bohai Bay that pushed us to the forefront of reform and opening up.

For establishing these industries, our original intention is to revitalize industry and serve the country through industry...

We have recruited a group of technical and management talents, and have also set up cross-border vocational high schools, and are accelerating the cultivation of modern industrial workers...

However, you also know that building a business requires a variety of professional talents...

I have always advocated that professional matters must be handled by professional people...

Therefore, we need you to enhance our brand value."

Seeing that her words had impressed the other party, Wang Jiayin knew that she had been tricked and the business was guaranteed to be successful.

While Chen Lidong was pouring out his frustrations, saying that starting a business was not easy, and showing a thirst for talents, and imploring Wang Jiayin to join, Wang Jiayin was thinking:

How to open the door to attract business? Where to start? Or, stick to the same old method, shoot a feature film for the other party first? Then find an obvious spokesperson? Well, in the future, you can organize several quality appraisal meetings and invite experts to come forward.

Therefore, Chen Lidong's words passed Wang Jiayin's ears, but not her brain.

Chen Lidong talked for a while, looked at the other party eagerly, and said in his heart: Come on, join us.

But I heard Wang Jiayin say: "Mr. Chen, thank you for your affirmation.

I am preparing to set up an advertising creative company in Yanjing. My mentor will serve as a consultant and several college classmates will also join.

I will also recruit some professional production staff, and the project planning and works will definitely be of high quality.

I hope to make an advertisement for the company first and shoot a TV short film first, how about that?"

Chen Lidong was stunned and asked: "You mean... you want to set up your own advertising company and take over our advertising business?"

Wang Jiayin nodded and said: "Yes, I want to put my knowledge to use and prepare to open an advertising company. Of course, I will put your company's publicity and planning first and concentrate on the first shot."

Chen Lidong immediately understood that he was a little preconceived and had wishful thinking. They came to discuss business, but he took it as a sign of surrender and made a mistake.

This matter had to be settled. After pondering for a few seconds, Chen Lidong asked: "Your company hasn't been established yet, right?"

Wang Jiayin said "Yeah", but she lacked some confidence.

Chen Lidong asked: "How many people are you planning to recruit? It should be at least 10 people to start, and the monthly salary plus benefits should start at 20,000 yuan."

Wang Jiayin's eyes flashed and she said, "Absolutely."

Chen Lidong continued to settle accounts: "The 300-square-meter office building in Yanjing has a rent of at least 800,000 yuan for half a year.

We also need to purchase some professional computers, camera equipment, production equipment, printing equipment, and professional software...

To set up an advertising company in Yanjing, it only costs about 2 million."

Wang Jiayin's face turned a little pale: "Really..."

Wang Jiayin's family conditions are not bad. Her father teaches at a university and her mother works in a government department, but they both earn wages and cannot afford to help her open a company.

Chen Lidong really didn't overestimate the expenses above.

Take the rent as an example, the house price in Yanjing in 1996 was 2,000 to 4,000. The rent in Zhongguan Village was a bit high, and the highest rent in the lower-floor commercial area was 1,000 yuan per square meter per month.

Chen Lidong calculated the rent of office buildings at 400 per square meter, which is relatively low in Zhongguancun.

In addition, buying equipment is also expensive these days. A high-end professional camera costs 30,000 to 400,000 yuan.

Of course, Chen Lidong is a bit intimidating by settling accounts like this.

Nowadays, many advertising companies are handbag companies. They only need one boss, who knows how to plan. There is no need to rent a house or hire people. Once you get the order, you can just hire people temporarily.

Seeing Wang Jiayin in a daze, Chen Lidong smiled inwardly: Hey, you must have been blinded by me.

So he continued to add: "I wonder when Ms. Wang's company will open? Our advertising planning and design need to cooperate with official units."

Wang Jiayin hesitated for a moment and said unnaturally: "Mr. Chen, I'm sorry, it will take some time for my advertising company to get started.

However, if you have some specific projects you can give me, I participated in the marketing planning and advertising design of some companies during my graduate school, and I also have some resources that can be used. I..."

Chen Lidong interrupted Wang Jiayin and said, "Ms. Wang, I admire your talent very much. Your ideas are very consistent with my ideas.

So, I have a suggestion for you."

Wang Jiayin wanted to say something else, but after being interrupted by Chen Lidong, she had to say: "Please speak."

Chen Lidong said solemnly: "I would like to ask you to help me figure out the brand strategy. You will organize and implement all the brand planning of our company.

In the future, we will form a group company, and you will be in charge of the group's corporate culture, image design, product marketing, and crisis management. How about that?"

Wang Jiayin was stunned. She originally thought that Chen Lidong wanted to set up an advertising company and ask her to work part-time.

But from what Chen Lidong said, it seemed that he had greater expectations for her, and this was a gesture to get her to join the gang.

Wang Jiayin has enough IQ, so she thought about it: It’s really hard to open a company now with nothing in hand. But she can work here for a while to accumulate experience and strength. However, this lady graduated from a prestigious school, with both strength and appearance.

He was very tall and couldn’t just sell himself out casually. So he said:

"Mr. Chen, implementing brand strategy is not just talk. Since you agree with the statement of strategy, you should understand that it is to establish the brand's leadership position from a strategic perspective.

In the future, we must closely integrate business and brand management to achieve mutual integration and promote development."

What Wang Jiayin said seemed to be giving advice, but in fact she was saying: It is okay to join a gang, but you must be given status and authority, and you cannot treat them like ordinary migrant workers.

Chen Lidong has been a man for two lifetimes, but he still can't hear this? He thought to himself: This time it's done, it's settled!

"Haha! None of this is a problem. I invite you to join as a business partner. Don't hesitate, join us."

After Chen Lidong finished speaking, he stood up and stretched out his hand.

Wang Jiayin hesitated for a moment, then gritted her teeth and held the other person's hand.

The two sat down and Chen Lidong continued: "Sister Jiayin, I am going to ask you to be the strategy director of Future Group Company.

The group has not yet been established, but I am afraid that the establishment of a group company will also trouble you.

Your most important task now is to establish an organization, recruit troops, and organize the entire chapter. You will organize the personnel needed by the Strategy Department. I ask Brother Hao to cooperate with you.

The office will be located in this building first, and free up time to set up an advertising and media company in Yanjing. The business at home and outside the home will be handled at the same time, which will help to expand it as soon as possible.

I will hand over the funds to the finance department. First, I will arrange a start-up fee of 5 million. The purchase of equipment and office supplies will be paid out of the start-up fee. The daily expenses will be allocated on a monthly basis. The advertising and research planning plans and expenses will be reviewed and approved by you.

.

If we strive to establish a group by the end of the year, we can hold an establishment celebration to promote our corporate culture and values ​​and establish the image of the group company internally and externally.

The promotional video you just mentioned should be filmed as soon as possible, and we should learn more about how to evaluate provincial and departmental quality products, and strive to win one of our brands to be selected, or maybe it will be better in next year's "3.15" consumer trust product list."

As Chen Lidong talked, he flipped through his notebook and basically told Wang Jiayin the path to complete the system tasks.

Finally, Chen Lidong closed his notebook and said:
Chapter completed!