Chen Lidong organized his thoughts before speaking out his plan: "I think that to eradicate the problem of milk powder adulteration, we must take a two-pronged approach.

I think we are exposing the problem, not destroying the domestic dairy farming and dairy industry.

If we lift the lid and let domestic children buy milk powder from abroad, it will actually be cheaper for foreign companies.

And I am not worried about imported milk. I heard that some foreign brands also have problems with excessive minerals and even carcinogens.

So I plan to set a benchmark and establish a standardized dairy farming model, use scale to reduce costs, and use standardization to eliminate the risk factors of adulteration.

Then promote this model, provide factory farming technology to dairy farmers for free, and provide related equipment at low prices.

At this time, Longxing Bank needs to intervene to provide financial support to farmers who are ready to build factories and develop them into cattle farmers as soon as possible. This is also a contribution to the milk powder industry.

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Another advantage of developing factory farming is that it can eliminate dairy farmers one by one and reduce the number of people who dare to adulterate."

Chen Jianing admired the younger brother in front of him very much. He always took the overall situation into consideration when doing things, so he nodded and said: "No problem. In order to let domestic children drink safe milk, I also support you. I will hold a meeting in the past two days to arrange the establishment of the project."

After talking about the business, Chen Lidong continued to ask Chen Jianing: "Sister, Zhang Bing is still single, how about you just make do with him.

Alas, this time is like a fleeting moment. If you don’t do it well, your beauty will grow old. You are the boss and you are not the junior..."

Chen Jianing didn't listen to Chen Lidong's words, turned around and walked towards the bedroom. Before entering the room, he turned back and said: "My mother doesn't care about my personal affairs, so you should worry less."

Chen Lidong sighed, sat on the sofa and began to think about the dairy farm project.

He approached Chen Jianing about investing because Chen Jianing has now officially assumed the post of general manager of Donghua Investment Company, but he has not been exempted from his position at Longxing Bank.

Under the leadership of Chen Jianing, Donghua Investment Company has recruited many professionals and has become strong. It has a professional team to negotiate with the government and partners, and can also conduct more professional SWOT analysis.

S, is the abbreviation of the English word strengths, which means advantages; W, which refers to weaknesses, which means disadvantages; O, which means opportunities and threats, which means threats.

The SWOT analysis method is often used to formulate group development strategies and analyze competitor situations. It is also a system established by Chen Jianing after taking charge of the investment company. A SWOT analysis must be conducted for a project establishment, and recommendations on whether to invest or not should be made based on the analysis conclusion.

Not long after the requirements for building a large-scale dairy farming plant were laid out, a project team submitted an analysis report. The report concluded that investment was not recommended.

The report submitted by the project team has more than 5,000 words. The core message is that it is not the right time to invest in the construction of large-scale dairy farming plants.

The main reason is that dairy farming projects have been launched in some places and there are signs of saturation. Some dairy companies have even failed and closed down due to price wars. As a result, the fresh milk produced by dairy farmers has no one to collect and has to be thrown away.

Chen Jianing frowned after reading the conclusion. She originally did not support Chen Lidong's dairy farming. The reason is that Donghua's background is in steel and mechanical processing, while Chen Jianing is better at ore and steel trading.

The dairy market was approaching saturation and competition was fierce, so she didn't want Donghua to get involved.

But I already expressed my support for him that day. How do I submit this report now? Let the project team rewrite it? For what reason?

Chen Jianing hesitated again and again, but took the report and went to report to Chen Lidong in person.

After reading it carefully, Chen Lidong said: "The report is well written, but sister, you may have forgotten that our investment in dairy farming is not to make money, but the main purpose is to improve the quality of domestic fresh milk and dairy products.

Your report said that in recent years, several domestic dairy giants have been racing to compete for milk sources. The country has responded to market demand and made policies to adjust the agricultural structure and encourage farmers to develop dairy farming. The number of dairy cows in the herd has increased sharply, and fresh milk has

Supply has maintained a 30% growth rate for several consecutive years.

What you don't know is that it is under this situation that the dairy market is mixed with good and bad.

I commissioned Zhou Wenliang to do a survey. He arranged for on-site visits and found that many dairy farmers have limited conditions, irregular production processes, and the milk rating is not up to standard, so there is a problem of dumping fresh milk.

He also gave me a copy of internal information from the Academy of Agricultural Sciences. Through comparison, he found that the quality of fresh milk produced by individual farmers and standardized bases is very different.

An expert from the Academy of Agricultural Sciences published an article a few years ago on how to identify whether fresh milk is adulterated with urea. This shows that dairy farmers have been adulterating cow urine into fresh milk, and the adulteration with urea has already begun.

.

In the past two years, the national policy has been good, and the subsidies for dairy cows have been sufficient. We Chinese people love to swarm when making money, and there are always people taking shortcuts. Sister, please take a look at this report again."

The material handed over by Chen Lidong was very thick and contained many photos.

Chen Jianing couldn't help but look through the photos first, and one of them made her scream: "What's wrong with this child!"

"Haha, this is the big-headed doll I told you a few days ago. The details are all written in the report. Take your time and read it." Chen Lidong also said angrily.

Chen Jianing lowered his head and read the report carefully.

The big-headed baby is called Han Xiaoqiang. His parents went to work outside the home before he was a full month old. He grew up eating milk powder bought from the town almost from birth. After two months, he became a "big-headed baby" and was heavily nourished.

He suffered from heart failure, repeated high fever, and the hospital issued critical illness notices several times.

Moreover, the report said that there were hundreds of such children, and their common characteristics were large heads, short limbs, and one baby even died.

After testing, the milk powder they consumed was found to contain little or no milk. It was made with starch and sucrose as the main raw materials, and was blended with flavors.

Half an hour later, Chen Jianing put down the report and said in disbelief: "This is terrible."

Chen Lidong also sighed and said: "Wen Liang obtained the situation about the big-headed child from a reporter from China News Service. It is considered an official source of information and is absolutely true and trustworthy."

Chen Jianing said angrily: "You are so bold, you even go to the point of eating dead people, you are completely unconscionable!"

Chen Lidong said helplessly: "The root cause is profit. As long as there are huge profits, some people will inevitably act boldly. This is the same as the gutter oil that was exposed a few years ago.

Moreover, it is very easy for bad money to drive out good money in this industry, and it is impossible to check it.

It’s a pity that it’s been too long and I can’t check. I suspect that my nephew’s illness is also related to this.”

Chen Jianing asked: "What are you going to do?"

Chen Lidong said seriously: "The country has already taken action on this matter, so let's not add fuel to the fire.

I decided to invest in a dairy farming factory and then find a partner to produce conscience milk, which is safe milk.

We have a product monitoring center that can trace the production and sales process of each bucket of milk.

Sister, I don’t intend to make money in this industry, I just want to do my best to let Chinese children drink safe milk.

Therefore, to invest in this industry, I only need to use my own money, and the investment company will be responsible for helping me establish the project and carry out the preliminary work."

Chen Jianing said: "I will vote too, and I will get some friends to vote."

Therefore, when the cold winter of the dairy industry is about to come, Chen Lidong and other local tycoons announced that they are preparing to invest in the dairy farming industry and join forces with dairy companies to produce safe milk.

Hot discussion in the investment community: Cross-border Chen has made new moves.

Dairy industry bosses are wondering: What is this guy going to do?

Some people said: It is said that Boss Chen is about to give birth to a child and he wants to make breast milk for his child. You milk makers should just wait. Boss Chen said that he would do it even if he doesn’t make money.
Chapter completed!