Chapter seventy-seven: their own calculations
"Then we will say goodbye."
Having a dinner together at Murdoch's house, Kaos took A. G to leave the other person's manor.
"Boss, did you say you could deceive the other party?"
A·g in the car asked Kaos hesitantly.
"This is not a scam. Without Google's special traffic diversion, do you think the search volume of the news sector can perform so well?"
Across the streets, for a new industry, an old fox like Murdoch would also be caught with black eyes and feel a little at a loss.
In fact, Kaos did not deceive Murdoch. Many media groups have tried news websites in later generations, but the results are actually not very good. If Kaos did not hold Google, he would not have tried such a sector.
But now that Google's online search traffic is available, as long as you want to search for related news, the content provided to users will be given priority to the New York Times Group, and then it will be the websites of other media companies.
Just such a simple bias is enough to change a lot of things. This is also a common trick in Qiandu in later generations. Although it is not very moral, it is very useful.
Of course, doing this also violates the unjust competition clause of the United States, which is something that Kaos didn't say explicitly, but a·g is not a fool, and he will understand it immediately after a little bit.
"But this way, advertising charges..."
Originally, we were about to prepare to discuss the price of website advertising with advertisers, but now it seems that there is no way to do it, otherwise Murdoch would easily know the specific situation.
"I will notify you when the advertising business will be launched."
Kaos sighed and ordered.
He could not help but ignore Murdoch, and it should be said that Kaos is placed on the highest alert position for all media groups.
Google's advertising business is better than Yahoo in terms of scope and promotion, but for this reason, Google is actually snatching the advertising fee share in the hands of all media groups.
You should know that the number of advertising costs for each company in the market is limited every year, but there are so many channels. Advertisers naturally place their own advertising wherever they have the right advertising. If they place advertisements on Google, they will naturally reduce some investment in other newspapers and TV stations.
This advertising does not mean that one cent will gain something if you spend a penny, but the more you put it, the lower the profit ratio will be when you finally get it. At the same time, the more you get, the more you will get, the more discounted the advertising effect will be. Those who need it have already bought it based on the advertisement, and those who do not want it are never allowed to buy it.
Now that Google is just beginning to develop, and the Internet is not so developed, this sign is not very obvious, but as time goes by, this situation will become more and more serious. At that time, Google will inevitably be hostile to other media groups.
It has even become a thorn in the eyes of these media group alliances and a thorn in the flesh.
At that time, the conflict between the two sides will not only be a competition between technology and market, but also involve a political competition in Congress legislation.
But now it is the eve of the collapse of the Internet bubble. Kaos has no energy to deal with the collapse of the bubble, and can still share some of his efforts in other aspects to intrigue with these old foxes.
So it is far less good than hiding your weakness now and reducing your target size. At the same time, keep a hand in this way. When the Internet industry enters the cold winter next year, this is a good market good news and will help Google recover as quickly as possible.
"Okay, that's all."
a·g frowned. His business is now in charge of the New York Times Group and Google. Doing so now means pushing back his chances of performing on the board of directors.
However, in the end, A·g thought of joining the company, his father gave his orders, and everything in the company was based on Kaos' instructions, which was his biggest backer and hope to trip up the aunt and re-take the group. So A·g nodded and agreed to Kaos's plan.
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"What do you think of the data given by Kaos?"
After seeing off Kaos, Murdoch and Wendi Deng returned to the living room. As soon as they sat down, Murdoch asked out loud.
"I feel unbelievable. He gave it so much pleasure. He also deliberately brought a·g with him. It seems that he was prepared for our plan."
Using the tools on the tea table to gently prepare the tea, Wendi Deng thought for a while, not only answered her husband's inquiry.
"Yes, but because of this, I don't know what to do."
If Caus hid and gave a few words of advice when he asked about the data, then Murdoch would believe it, but now that he was so happy, it made Murdoch hesitant and unable to make a judgment easily.
After all, Kaos didn't understand the importance of these data, but it was impossible for A·G to not know it. But this cooperation with Kaos gave him, which made Murdoch even more at a loss.
"So do I want to inform you to suspend the construction of the news website first."
Hearing Murdoch's hesitation, Wendi Deng asked hesitantly. After marrying Murdoch, they were husband and wife in life, but at work she was more of the role of Murdoch's secretary and staff.
"No, continue to build, but the investment is reduced a little. Let's take a look at the market effect first. We can't listen to the little fox's completely."
Murdoch shook his head and did not agree with Wendi Deng's proposal. He has never been a conventional person. When he started his business, his competitors were still increasing the local market with him, but he had already begun to plan national newspapers and rely on this strategic layout that took the lead.
It made him stand out from Australia, enter Europe, the United States, and become a world-renowned media tycoon. Therefore, he is very advanced in every strategic choice and is willing to try new channels.
Although after hearing about Kaos's situation, he felt that the market was not as good as expected, he was still willing to invest some of his experience and just take it as a casual move.
Maybe the future is a new world, and even if it fails, it will have no impact on him.
The rich can continue to succeed, just as Li Chaoren said, because each of them has a pillar industry, so that they can continue to explore across industries. As long as they understand the principle of stopping losses in time, there will always be a blind cat who meets a dead mouse.
Chapter completed!