Jiang Chao

Director of Jiumu Chuansheng Advertising Company in Beijing.

Since the movie "The Hangover" was confirmed to be released in the summer at the end of May, he has been paying attention to the news on the Internet, especially about director Sun Hao.

I have no other purpose than to learn Sun Hao's marketing techniques. Although Sun Hao's marketing techniques have always been unconstrained and extremely playful, if you think about it carefully, they are still very useful for reference.

Just like Sun Hao's marketing for "Singles' Day", his creativity has won admiration from many colleagues in the industry. It was just a joke on the Internet between Hollywood actress Angelina Jolie and US President Bush.

By interacting with the festival, this "inexplicable" festival was introduced to the world, and it also made Sun Hao's own movie "Moon" popular.

And what will happen to Sun Hao this time?

However, with this idea in mind, he followed it for more than a month. When it entered early July, Jiang Chao could not see any news about the promotion of the movie "The Hangover" on the Internet.

Even though this movie may not be released in China, the international media is equally calm. And there is news like this:

[The movie script "Journey to the West: Lion and Camel Ridge" passed the review of China's national film authorities yesterday and is currently in the comprehensive preparatory stage. ]

[Sun Hao’s classmate and the famous mainland actress Hu Jing is confirmed to play the role of the Peacock Princess in "Journey to the West: Lion and Camel Ridge"! 】

[Mainland movie star Jiang Wu, who has worked with Sun Hao twice and is well-known internationally, revealed to the media today that he will play the role of Zhu Bajie in "Journey to the West: Lion and Camel Ridge". 】

[Hu Jun, a famous mainland actor who played a controversial role in the movie "Lan Yu" and is 1.85 meters tall, yesterday officially accepted Sun Hao's invitation to play the role of Sha Seng in "Journey to the West: Lion and Camel Ridge"

.]

[In 1998, he won the Best Actor at the 10th Magnolia Drama Award for the drama "The Color of Stocks". In 2000, Xu Zeng, a famous mainland actor who entered the audience's field of vision with the costume myth drama "Spring and Pig", is currently meeting

Faced with a huge problem, the famous director Sun Haoli invited him to play the role of Tang Monk in "Journey to the West: Lion and Camel Ridge".

But he just played the role of Zhu Bajie, and now he has to play the role of Tang Monk...]

…

Jiang Chao, who was neither an insider nor a fan of Sun Hao, felt a little tired after watching these boring news. He rubbed his eyes and was about to turn off the computer when suddenly, a news item was refreshed on the front page of the Yahoo website.

[The famous Hollywood movie star Angelina Jolie publicly stated in an interview with the media today that yes, she has fallen deeply in love with Tom Cruise since she collaborated with him in the movie "The Hangover"

.

At the same time, I also advise a certain Australian actress to get a divorce as soon as she wants to, and don’t occupy the manhole without shit...]

WTF, WTF, WTF…

Looking at the news that just appeared, Jiang Chao stood up and waved his hands. Sure enough, Sun Hao took action.

And just like before, the timing is the most critical moment before the movie is released.

Who is Tom Cruise?

The top handsome guy in Hollywood, even Andy Lau, one of the Four Kings, is only known as China's Tom Cruise.

Who is Angelina Jolie?

One of the top actresses in Hollywood, an interaction with Bu Shi made her known to movie fans around the world.

Among the three, although Nicole Kidman is a little less famous, she is also the one who has dominated many media headlines in Hollywood all year round.

Now, the three of them are publicly tearing apart B. in the media because of their love life.

This..., this..., this damn thing doesn't even work if it doesn't attract the attention of movie fans around the world!

Of course, it was the movie "The Hangover" that benefited in the end, because in this way, there was no need for publicity at all, and people around the world knew that such a movie was about to be released.

Self-defeat!

Hype!

After figuring out the key points, Jiang Chao wrote these two words in his notebook very solemnly.

I learned another trick.

~~~~~~~~

"Dongdongdong,dong..."

July 13th, early morning

Wang Fei is knocking on the door, and the code is three short and one long.

Although the two met frankly two hours ago, when they arrived at the door of No. 15 Shoubi Hutong next door, Wang Fei still followed the [program] she had set.

Hehe... I don't mean anything else, it just feels exciting.

It didn't take long, about two minutes, before footsteps could be heard in the small courtyard.

Wang Fei is chuckling.

What kind of way should I give Sun Hao to meet him?

Should you pounce on him and kiss him, or should you open your arms and hang yourself tightly around his neck, and then wrap your long legs tightly around his waist?

But as the footsteps approached, Wang Fei, who had both ears and eyes, instantly sensed something was wrong. The person who came over to open the door was definitely not Sun Hao, because he practiced kung fu every day, so the footsteps were not so heavy.

Sure enough, the door to the small courtyard opened, and a fat, round face appeared in front of Wang Fei.

"Hey...Sister Fei, it turns out you are here?"

"Oh..., it turns out to be Mr. Yu?!

Isn't this, director Sun Hao is going to organize more than 40 singers to go to Baihua Deep Recording Studio today to record the Olympic song "Bei Jing Welcomes You" that he just finished writing?

So, I came over in advance and wanted to rush there with Director Sun Hao."

After explaining the reason she just made up, Wang Fei immediately praised her wit. She spent a long time with Sun Hao, and unexpectedly, even her IQ improved a lot.

"Oh, please come in, please come in..."

When Yu Dong heard the explanation, he ducked out of the way and let Wang Fei into the small courtyard.

Flip-flops, bloomers, white tight T-shirt...

Looking at Wang Fei's outfit from behind, Yu Dong gently curled his lips as he closed the door, "How weird is it that I believe you?!"

In the kitchen, Sun Hao is making breakfast.

What was boiling in the pot was millet porridge, and what was in his hands were steamed dumplings. The steamed dumplings had just been wrapped, and Sun Hao was putting them into the steamer one by one.

With his peripheral vision, he saw Wang Fei entering the door, and Sun Hao pointed to a few heads of garlic on the dining table.

"Peel it if you want to eat it!"

"But what about the taste?"

Steamed dumplings with minced garlic are definitely a delicacy, but if you want to record a song today, you can't just kill other singers as soon as you open your mouth, right?!

"After eating, brush your teeth, and then drink lipstick tea. There will be no peculiar smell in your mouth."

"real?"

"You can try?"

"Okay, then I'll peel it off!"

The beaming Wang Fei sat on a chair in the restaurant and started working.

At this time, Yu Dong also came in. After entering, he picked up a blue folder from the chair and started reading behind Sun Hao's back.

"Haozi, because on July 4th, Angelina Jolie suddenly publicly attacked Nicole Kidman in major media, which attracted the attention of more than 80% of the world's entertainment media...

To this day, this is the tenth day, and the incident is still making headlines in major entertainment media around the world.

Also taking advantage of the trend, the popularity of the movie "The Hangover" has reached its highest level.

On July 10, the day the movie "The Hangover" was released, it opened simultaneously in 2,500 theaters in North America and grossed a box office of US$22.12 million that day.

On July 11, the day after "The Hangover" was released, the number of theaters in North America expanded to 3,000, and the box office reached US$27.54 million.

On July 12, which was yesterday, the third day after the release of "The Hangover", the North American movie box office exceeded 30 million US dollars, and the global movie box office reached a terrifying US$57 million.

According to estimates by industry insiders, this comedy movie with a large cast of celebrities will eventually gross a global box office of around US$800 million."

At this point, Yu Dong paused and closed the blue folder in his hand.

"Haozi..."

"Um?"

"Before coming here, Mr. Han called me. He said that according to the supplementary agreement we signed with Angelina Jolie and Tom Cruise, and with the help of their fame, this movie will give them two

7% profit share.

Therefore, Mr. Han wants me to ask you, can we also imitate those film and television companies in Hollywood and make the movie "The Hangover" a loss?"

silence!

A long silence!

It wasn't until the steamed dumplings came out of the pot that Sun Hao slowly said a word.
Chapter completed!