Among the people who came, the largest number were from Yanjing.

Liu Qiangdong shook his head: "Yanjing does not have a general agent, only district and county agents. If you want to be a district and county general agent, whether you develop dealers or open your own stores, there are sales requirements. According to

This sales volume requires a corresponding deposit. The machine is easy to sell, and the account period cannot be that long. The longest account period is that the payment must be made once every quarter."

"What about the general agent of Hebei Province?"

"Provincial general agent, you have to set up a special company. For Hebei Province, the sales target next year is to reach 15,000 units."

"...Doesn't that mean you have to pay 1.5 million yuan as a deposit?"

"Mr. Fei, Bodao has decided to invest 3 million next year, including CCTV, and advertising will be rolled out across the country." Liu Qiangdong has been practicing for so many days, and his posture has become a bit better. "The provincial general agent will get the goods with a price of 650.

One unit, priced at 9 from the municipal general agent

If you have achieved the goal of 50 units and 15,000 units, you will earn 4.5 million yuan in payment next year. A deposit of this proportion is necessary. We at Xinke Trading will not touch this money. We will not pay the contract expiration fee.

Once this business is done, you can take it back."

While I was talking, someone came to the store again, holding a shopping coupon.

Liu Qiangdong said to Lin Jin: "Brother Lin, please welcome me."

Lin Jin nodded, and someone came over so quickly.

Those who want to become agents in Yanjing paid 1,000 yuan, got a BP machine and two coupons, and then went to the Shenzhou paging station to register for the network.

"...Manager Liu, do you only sell 1,000 in your direct-operated store?"

Liu Qiangdong shook his head: "I am mainly responsible for after-sales service here. This batch is part of the reservation for previous events. The quantity is very small. It is mainly given away."

After clicking, he continued: "Being the agent of our Bodao BP machine, in addition to the manufacturer investing heavily in publicity, there is another benefit. Take a look at this!"

After that, he took out the channel marketing strategy guidebook that Jiaoyang Advertising helped to prepare: "You will serve as regional agents, and our general agent will provide marketing guidance and help you plan events. Just like this event, how to expand the influence

How do you promote sales? You don’t just rely on your own network to do it..."

This is the difference between Song Yang’s appointment as the general agent in North China and the agents for other products.

The top-down unified guidance of marketing strategies and the supply of promotional materials will save a lot of effort for local agents who lack marketing and promotional skills.

This model will not become more mature until many years later.

Song Yang has his own specialized advertising company and is well aware of this set of techniques.

Throughout the 1990s, there were many examples of small places getting agents for a certain product and making a fortune from then on. Their approach back then was extremely crude, and they just opened a store and slowly maintained it, without much publicity. The manufacturer did a lot of publicity at the top.

Promotion needs to sink into the terminal market, and the conversion rate is really worrying.

But even so, when the CCTV bid king appeared, there were still reckless heroes from all over the country who took money and went directly to the manufacturers to sign as agents.

The approach taken by Xinke Trading at this time can be described as considerate and thoughtful.

Liu Qiangdong talked to them confidently and strictly abided by the policies formulated by Song Yang and would not relax.

Xinke Trading is the party that takes the initiative.

Regarding the regulations on the prohibition of cross-selling goods in each agency area, the management methods, the process of picking up and settling the goods... many contents are very complete.

Extensive has the benefit of being extensive, and standardization has the charm of standardization.

Now the Bodao manufacturer has made it clear that all major regions only recognize general agents, and they have to come and negotiate directly with Xinke Trading.

Judging from the current situation: it is able to operate and manage in an orderly manner. Xinke Trading is a reliable general agent who can bring everyone to make money together.

Seeing that people kept coming and the phone in the office kept ringing, Lin Jin felt that Xinke Trading had to start recruiting people.

It's holiday now. Manager Liu, who is still studying at the National People's University of China, can help, but he seems to be going on a business trip to various provinces soon.

What about when he starts school?

Lin Jin is not yet capable enough to handle many things, but at least there needs to be someone who sells machines in the store like he does now.

In the evening, Liu Qiangdong called Xu Guang, who had returned to Zhejiang Province.

"Mr. Xu, don't stop work during the Chinese New Year." Liu Qiangdong said, "The dealers in North China are very enthusiastic now. We have to get the goods out as soon as possible!"

"...It will take two months for the new workshop that will be built in October to be put into production, and now the production capacity is less than 4,000 units a month."

"I suggest that we find ways to expand production capacity as soon as possible." Liu Qiangdong said, "After the Chinese New Year, we will be advertised on CCTV, but we must not be out of stock. Mr. Song said that judging from the current situation, 100,000 units are really needed.

In less than three years, you may soon be preparing for annual shipments of millions."

"Millions..." Xu Guang's tone on the phone was complicated.

If there are one million units a year, wouldn’t the output value be in the hundreds of millions?

"In Hebei Province, the sales volume of 15,000 units is now full of confidence. I will start to visit other provinces and cities tomorrow. If we need 100,000 units next year, you can't supply it.

ah."

"...I understand. Don't worry, we will find a solution!"

Liu Qiangdong hung up the phone and looked forward to the business trip starting tomorrow.

I called Song Yang to report today's situation, but he warned me instead: "Dongzi, if you go to others to entertain others, you still have to entertain them. You still have to look at the other person's strength and character. Don't get dizzy by being entertained."

"...Huh?" Liu Qiangdong thought, shouldn't I go find someone else? Places like Meng District in Shanxi Province may not necessarily keep an eye on Yanjing as closely as Hebei Province.

"Let me ask you, was the girl pretty at Buckingham Palace last time?"

"...Beautiful." Liu Qiangdong didn't know why he asked this.

"What about Yao Peihua?"

"...What exactly do you want to ask?"

"It's nothing." Song Yang's tone on the phone was overjoyed, "Don't drop the price when you go, don't ask others. When you arrive, stay in a good hotel. As I said, first find the office of the provincial or city government to sponsor a BP machine. The cost is only 100 units.

Tens of thousands, but worth half the value

Nearly 200,000. The provincial representative must have strength and connections. Show off your strength and then ask someone to help you introduce people. This is a matter of benefit to many parties and will go smoothly. On this trip, you only know people. Remember,

You are a wealthy businessman from Yanjing, and the business you represent behind you is hundreds of millions."

After Liu Qiangdong put down the phone, his mood fluctuated.

At this price...can I afford it on my own? It seems impossible to have his mental quality.

In the courtyard of the Li Ru family, Song Yang put down his eldest brother.

This is a gift from Tong Gang. Today is a celebration banquet.

He asked Liu Qiangdong like that, not only to remind him not to be so drunk and agree to anything after he went there, but also to confirm whether Brother Dong was really face-blind.

Of course not.

It can only be said that Dongzi has experienced a lot. After seeing all kinds of charms, when looking at other people, he really no longer has to worry about whether they are beautiful or not.

Because they are all beautiful.

"Come from behind!" Tong Gang was very excited. "Although it has only been open for a few days, 5,000 people were online at once, and other people who listened to our radio programs also came to our China Channel to join the Internet. This batch of private radio stations

, the number of our customers suddenly climbed to the front. If you prepay the paging fee for two years, the Internet fee will be waived. If three people come together to join the network and prepay for one year, the Internet fee will be waived. These are all good tricks!"

"The main thing is to grab the market!" Song Yang was also in a good mood, because after Tong Gang and the others received the credit loan, the advertising expenses were also paid, "Brother Tong, immediately recruit more paging girls just like Brother Li did during the beauty pageant.

, expand the size of the telephone room. Don’t waste time, it’s important to answer calls quickly, send calls in a timely manner, and have a sweet voice. Try to put up some big billboards in the city before the Chinese New Year!”

"It's all thanks to Mr. Song's help in expanding our reputation!"

After drinking and drinking, Li Ru looked at him and asked, "Is it okay to do this? Just ask Yang Ying to be the spokesperson for a paging station?"

"You have a beautiful voice and a sweet voice." Song Yang said seriously, "Brother Li, momentum is very important. It is a big station with good service and many activities. In the future, paging stations with many users will definitely be opened to operate across provinces! What is the market potential of BP machines at least?

Tens of millions of units, if you have one-tenth of the market share, how much will the paging fee be for a year?"

Tong Gang took a breath: "Tens of millions of units? How many people can afford them?"

"So you still make the big money." Song Yang toasted, "The price of BP machines will come down, and the paging fee will come down sooner or later after competition is opened, so we must lay a good foundation. If nothing else, I will try to help you with it next year.

The number of users reaches 100,000!”

With 100,000 users, the annual paging fee can be tens of millions.

Tong Gang was so excited that he finished his drink and said, "Mr. Song, why don't you give us the Yanjing agent on Bodao? We have to open outlets anyway, so why do you have to do it yourself? Supply good products.

That’s fine.”

Song Yang looked at him and then smiled: "Then Yanjing must achieve at least 30,000 sales, and the deposit cannot be less!"

"With you advertising, what do you have to worry about?"

Song Yang raised his thumb: "Brother Tong will definitely make Shenzhou Terrace bigger!"

It is natural to sell paging stations and BP machines in a bundled manner.

Song Yang knew that he had quietly contacted Xu Lihua and Xu Guang from Bo Dao after meeting them.

But Song Yang's ability to easily bring funds to Bo Dao, and the "energy" behind him that Xu Lihua couldn't fathom, allowed Bo Dao to hand Song Yang over as the general agent of North China.
Chapter completed!