Chapter 132, a big game of chess
When they talked about business, Li Ru and Zhu Ziqiang no longer looked outside.
After Song Yang introduced Zhu Ziqiang what a VCD was, Zhu Ziqiang was shocked.
No wonder he kept telling himself not to worry. It turned out that there was such a big key that he didn't say.
It is very likely that in the next two or three years, video recorders will be completely replaced, and VCD discs will completely replace video tapes.
"We can't just produce VCD machines to sell, this is an industrial chain!" Song Yang said, "If there is a machine without a disk, it will not sell well from the beginning. Wanyan's commercial prototype is now on tour and is said to be launched in April. This
The number of the first batch to be launched will definitely not be large. But the potential of this machine can be seen by everyone."
"Our advantages. First, we have sufficient funds. Second, the follow-up technical support is provided by the scientific research strength of Yanda. Third, we have a comprehensive plan. Fourth, with the help of the Bodao BP machine, I will at least open up the channels in North China by then.
It is not difficult to open up nationwide channels through them. Fifth, Brother Zhu has already made some preparations before, and the distribution channels for tapes and videotapes are also established. Sixth, Brother Li, you used to speculate in foreign exchange through Xiangdao.
friend."
Li Ru couldn't help but ask: "What about the disadvantages?"
"The disadvantage is that you don't understand this stuff now, but it's not difficult. I can teach you. Another disadvantage is that the production management of this factory is a little different from the clothing city you opened before. The clothing factory you supply,
The production logic of this electronic product is also different.”
Song Yang raised his finger: "The first important thing is that we need to contact the importers of core components. Movements and decoding chips. Brother Li, you have to ask your friends in Xiangdao to contact Philips and the decoding company in the United States.
Chip manufacturer. The second most important thing is to quickly find a technical chief engineer. Anyone with technical experience in this type of product can be hired with a high salary."
He stretched out his third finger: "Third, when their products are launched in April, we will come over to dismantle them and study them, and then organize and put them into production as soon as possible. After our products are designed, various other spare parts and suppliers must first
Find it. Fourth, if we are well prepared and the first batch of products can be put on the market in the second half of the year, then the decoding chip supplier will have to place more new orders, which will inevitably make Wanyan
vigilance."
"Fifth, again, if you have a machine, you must have a CD. So for this matter, we have to find a few film and television publishing companies, let them cooperate to produce the CD, and let Galaxy Audio and Video distribute it. In the Mainland, Xiangdao,
It must be available in the Bay Islands. There is a problem with the import of audio and video products."
There was a lot of information. Li Ru tried his best to digest it, but Zhu Ziqiang was a little confused.
After all, Li Ru was well-informed, so he first said: "If the cost of CDs is much lower than that of video tapes as you said, they are easy to carry and can be sold at an affordable price, wouldn't that be a huge profit? Two problems, piracy and smuggling.
, how to solve it then?”
Zhu Ziqiang immediately looked at Song Yang nervously.
"We don't need to worry about those things." Song Yang said flatly, "In other words, the market is big enough. The genuine business can also be done, and the most important thing is not the disc itself, but the future film and television industry. Lao Li, my opinion is
, use the relationships in Brother Li’s circle to establish another
A film and television production company. Film and television production, film and television copyright purchase, VCD disc publishing... Rely on others as much as you rely on yourself. There are still very few people who know about VCD discs. They are rushing for time and only get the VCD of other people's movies and TV series first.
CD publishing rights are fine.”
He looked at Li Ru: "The four major film and television companies in Hong Kong have the same principle. The information there is more advanced than ours, so they will definitely not give the copyright. That doesn't matter. They need mainland channels. There have been some in the past
We have some publishers, cooperate with us if we can, and get whatever we can get. I have another bargaining chip."
"What chips?"
Song Yang chuckled and said: "My advertising company. Now I have clients such as Provis, Bodou, and Cage Communications, and there will be more next year. I can only buy some of their movies from Xiangdao's film company.
The scenes in the TV series are copyrighted, but the characters in them can be used for advertising. This kind of gameplay should be new to Xiangdao."
"For one-tenth of the money, you can have the effect of inviting the most famous celebrity in Hong Kong to be an advertising spokesperson. For film and television production companies, this is a new piece of income, and they will be willing to do so."
The method Song Yang mentioned actually appeared a lot later. A certain brand and a certain movie jointly promoted, using only the portrait rights of the character played by a certain actor in the movie and the right to use the movie itself. But for consumption
For readers, there is actually no difference, all they see is a certain star.
After explaining to them in detail, Song Yang said: "Lao Li, this is just the beginning now. It can save money and do big things. It can be used in the future. We don't hide it from them. Let us make their VCD discs."
Publishers, we can also expand the sales of optical discs in this way, and they can get additional income. In fact, they can't prohibit this, and it would be very troublesome to sue for infringement."
"On the contrary, I only use those pictures and images to make print ads. If I want to expand the publicity influence and invite celebrities to attend commercial activities, it can also bring them an income. For these companies we are related to,
It’s spending a small amount of money to do big things.”
Li Ru stroked his bald head: "You let me stroke it..."
After a long time, he spoke: "That is to say, on the one hand, we have to produce the machine, and on the other hand, we have to prepare the CD so that others can read it after buying the machine. After finishing the matter of preparing the CD, we need to take the opportunity to get it.
Get as many film and television drama disc copyrights as possible, or at least let Xiao Zhu be responsible for distribution and distribution. Finally, your advertising company needs to sign a license with them to use the scenes of those film and television dramas and the characters in them for advertising?"
Song Yang raised his thumb: "Yes, that's the logic."
Li Ru stared at him blankly for a while, then looked at Li Ping: "Brother Ping, he is planning to ask you to pay again. I can't afford that much money now."
Li Ping's eyes widened: "So, we can deal with many female stars in the future?"
"..." Li Ru was speechless for a moment. He glanced at the girl playing in the pool outside and said, "Brother Ping, you weren't so naughty before!"
Zhu Ziqiang's heart was already agitated after listening to Song Yang's analysis.
No wonder I was so sure at that time that I would have the opportunity to become a distributor of film, television and audio-visual products. It turns out that there is such a thing as VCD discs.
Everything is most easily underestimated when it first appears.
Be the first to take action, and as long as you do well later, your financial resources and strength will increase.
Song Yang said at this time: "We really don't need that much money. This matter is not complicated. It should be very cheap to negotiate for this kind of copyright now. The worst is the worst, we just get the distribution rights and help them make money, isn't it good? As for the production
For the money on CDs, we can just find a factory that can do this and let them make a trial batch of them as gifts for our VCD machines. This is a necessary initial investment."
"In short, when we come out, we will have one more competitive advantage than Wanyan. In addition to machines, we also have content! With the distribution channels for machines and CDs we have already established, we will allow customers to get the fastest speed
Enjoy the benefits of VCD.”
After Song Yang finished speaking, Li Ru murmured for a long time: "Uncle... what a big game of chess. Are you going to make movies and TV series by yourself in the future?"
"You were originally thinking about acting. Don't you want to give it a try in the future? I don't understand this. It's up to you whether you want to do it in the future. In short, if you can get as many film and television drama copyrights as possible, it will always be valuable in the future. Nothing else.
It is said that VCD machines and color TVs will be able to enter thousands of households in the future."
In addition, in the future Internet era, didn’t the man who “suffocated for his dream” start his career by selling the copyrights of film and television dramas? However, what he was hoarding at that time was the Internet copyrights of film and television dramas.
So now, why not start by hoarding VCD disc copyrights?
There is no need to talk to them about ecology or not, but VCD is indeed an original small ecology.
It has core hardware and content, and in the future, simple peripherals such as home karaoke can also be added.
Throughout the 1990s and the beginning of the new millennium, one or two generations' memories of movies, TV series, and even some aspects of enlightenment were shaped by VCDs.
He told Li Ru that he would earn 100 million in two to three years because he was afraid that he would be looked down upon if he said too much.
Chapter completed!