In the eyes of Jiaoyang Advertising and other "old people", Song Yang is so awesome.

Although he is still in school, he can always win so many orders easily with his skills and "creativity".

Profess invested an additional 1.8 million yuan in advertising, and Guangdong Xiaobawang gave a big order of 25 million yuan.

25 million!

Other advertising companies work on small projects one by one. Today they help design a logo, tomorrow they make a print ad, and the day after tomorrow they think of an advertising slogan. If they earn tens of thousands a month, they are considered a prosperous business.

An advertising company that can get TV ads is considered a big company in the industry.

Jiaoyang Advertising is good because it can always get other people's overall advertising plans.

From creativity, to production, plus delivery.

"I will personally manage this project, Director Yao will be my assistant, and Duan Hui will be responsible for the content coordination." Song Yang said, "In the next month, at least half of the interns will be assigned to this project. Lao Ke, I have to give it to Cheng Long

Are you looking forward to filming an advertisement?"

Ke Guangming, the producer of the creative department, said pretentiously: "I'm used to it. I've shot all of Yang Ying's commercials, even though I was working for Director Zhao."

Song Yang laughed: "Prepare in advance. The best time is to complete all the materials before the summer vacation, and put them out together during the summer vacation! In addition, I will communicate with CCTV again. The plan only mentions naming CCTV

A knowledge competition program, that kind of program is too old. This time, I help plan a new puzzle program."

A show like "Lucky 52" that later became a hit is not without conditions now.

After planning the format of the program, there is now a ready-made title sponsor. If we want to add the original "Lucky 52" link of raising educational charity funds for various remote areas, wouldn't there be a Li Ping who loves to donate money?

The most important thing is that this can strengthen the "learning machine" attribute of Little Overlord.

As for those game cards, they were made by game developers who copied foreign games. What does this have to do with Overlord?

…

In Yao Peihua's eyes, Song Yang's efficiency was always frighteningly high, and those ideas seemed to take no time to be thought of before he quickly turned them into plans.

It was another meeting with people from CCTV. This time, in addition to Tong Xiaofeng from the advertising department, there were also the deputy director and program director of CCTV 2.

"This is the educational program plan we planned." Song Yang handed over a brochure, "It's just a rough draft and a rough idea of ​​the program format. This program is based on families, and it has a link where children compete in basic knowledge.

, there is also a part where parents compete in knowledge. Knowledge, entertainment, competition, these elements are all present, and in addition, the value orientation of public welfare, promotion of education, and parent-child companionship is also added.”

"...The title of Little Overlord?" Yan Jianyue, deputy director of CCTV 2, looked at it and frowned at first.

"Whether it is naming rights or sponsorships, the format can be discussed. The main thing is to reduce the production cost of the program." Song Yang said, "The puzzle programs in the past were too serious. This program format is more novel and relaxed. At the same time,

, each episode of the program raises some public welfare funds for a school in a remote area, whether it is financial or in-kind, it is a very meaningful thing."

The program director's eyes lit up a bit when he saw the program format that had been described in detail.

Tong Xiaofeng also said: "After the sports channel is launched, Channel 1 and Channel 2 will have some time slots. I watched this program very well, and it is also in line with the direction above that asked me to promote education! Although it was an idea proposed by outsiders,

Co-organizing programs is also a new direction set by the station."

Song Yang had a smile on his face: "We don't want to co-organize a program. Of course, the production of this program will be done by the station. I just provide an idea. If the program is successful, we as an advertising agency will also have more advertising resources.

Can you recommend it to your customers?"

Yan Jianyue couldn't help but laugh: "Mr. Song, are you creating new advertising space resources?"

"It's a win-win situation. Director Yan, if there is a stage for students, how many parents in our country hope that their children can have such an experience? If their children appear on CCTV programs, both the parents and the local school will have face. This

It is a program that can connect CCTV and local education."

Yan Jianyue's heart moved.

This is true.

CCTV is a public institution and is also within the system.

This program format can not only find ways to support local education, but also mobilize schools in various places to select students to participate in the program.

The relationship between Taili and the local government is very important.

It’s not like there are no examples of TV station executives like them moving to administrative positions.

Thinking of this, Yan Jianyue nodded slightly: "In principle, we can study the feasibility. Mr. Song, I heard Lao Tong say that this little overlord has entrusted you with the planning and execution of this year's advertising. It's amazing!"

Tong Xiaofeng smiled happily.

Jiaoyang Advertising is his "opening up" agency, which will bring nearly 10 million yuan in business to CCTV.

Song Yang said modestly: "Taili's restructuring this year also gave us agency opportunities. Mr. Duan felt that the plans we came up with were valuable, and it was troublesome to connect with various media, so he simply left them to us.

Already."

"Small Overlord can indeed provide financial support, but there are no time and planning requirements, right? Even if the program is feasible, it will take time to prepare and try to produce it."

"Of course there won't be any requirements in this regard, but it would be best if it can be launched within the year. If it works this year, we will have the confidence to continue talking to them next year." Song Yang added, "Director Yan is also interested in charity.

Don’t worry, I can express myself without telling others. Although it is a charity donation, since it is broadcast on a CCTV program, it is actually an advertisement. As the ratings of the program go up, this kind of charity donation will definitely become a

A virtuous cycle.”

Yan Jianyue nodded and smiled brightly: "Mr. Song is amazing. The reputation of Jiaoyang Advertising in our station is getting bigger and bigger. Lao Tong and Director Tan are still preparing to take some important advertising spots by the end of this year.

Come out to bid? I think you need to find Mr. Song and ask him to introduce qualified customers to participate in the bidding."

"Of course." Tong Xiaofeng's eyes were full of laughter, "Mr. Song, you will need to find someone to support you when the time comes. This is Director Tan's most important attempt this year."

Song Yang promised: "I will definitely not let Taili down when the time comes!"

The standard king in the first year.

The price/performance ratio is the best.

At this point in time, among the customers that Song Yang already has, there are those who have the strength to win over them.

However, if you spend tens of millions, it depends on how well they are doing this year and whether they have the courage to spend this money.

This year's top brand, in my memory, fell into the hands of a winery in Shandong Province. The winery, which was originally unknown, will sell hundreds of millions in sales next year. The production capacity cannot keep up, so it buys other wines everywhere to package them and sell them quickly.

It ruined the reputation.

If it weren't for the VCD market taking some time to brew, Song Yang would definitely not miss this year.

But that’s okay, isn’t there another area where the market is exploding?

On their way back to the company, Song Yang and Yao Peihua called Xu Lihua from Bodao: "It's just one of Yang Ying's songs that has been played. How is the effect?"

"It's too difficult!" Xu Lihua was struggling, "Xiao Liu under you calls Xu Guang from time to time to urge the goods. I said, should you let Mr. Tong take it easy? I've learned your trick, even though the name is

I bought a BP machine and a paging fee package, but my agents in other districts have some complaints, saying that your price draft in North China District is bad."

"This is the only place in Yanjing that does this. Who told Mr. Tong to be my general agent in Yanjing?" Song Yang didn't care, "The cost of BP machines is decreasing, and it is natural that the price will gradually go down.

Now doesn’t this help you ship more when the price is relatively high?”

"We can't produce anymore! Of the 5 million credit loan, 3 million was spent on you. If we expand the production capacity further, I feel a little guilty and short of money. It's only the end of April, and the payment won't be that fast."

"Expand!" Song Yang said, "I'm calling you to suggest that you expand your production capacity. Mr. Xu, you must reach a million-level production capacity next year. Today I got important news. If you seize this opportunity,

If you live there, you can expect an output value of one billion levels next year.”

"How much?" Xu Lihua was stunned.

"The annual output value of one billion, I'm talking about, the premise is that your production capacity can keep up." Song Yang said, "Whether it is taking an order as collateral for a loan, or you are willing to accept new investment and expand production capacity! This opportunity is at the end of the year

, it requires 30 to 50 million yuan of capital. In addition to expanding production capacity, if the profit from your return balance is not enough, I will lend you part of the money at my discretion!"

Yao Peihua couldn't help but look at his young profile.

Why do you think it is an opportunity with an annual output value of one billion?
Chapter completed!