Before there was any movement from Li Ru's side, Sanyou Electronics was a little unsteady.

It spent another 138 million to win the bid, but after a year of struggling, not only failed to become the leader in the VCD industry, Wanyan also successfully went public.

It doesn't matter to ordinary employees, the salary is good anyway.

However, middle-level employees who were unaware of high-level strategies and secrets suddenly had many intentions of changing jobs.

Cheng Mingyong, who Duan Ping sent here first, is now in charge of the marketing department. At this moment, he looked at the resignation letter handed over by a subordinate, frowned and asked: "You don't even have to wait until the end of the year to pay the bonus?"

"...Mr. Cheng, there is nothing we can do. It is due to family reasons. My wife has been transferred to Guangdong Province for work. She has been living in two places for a long time, so it is easy for problems to arise."

Cheng Mingyong looked at him deeply: "What if I told you that after the Chinese New Year, we will set up an office in South China?"

"..." The subordinate was a little surprised, but still gritted his teeth, "I failed Mr. Cheng's cultivation of me."

Cheng Mingyong sighed: "Okay, I understand too. Then let's arrange the handover. I just didn't expect that you can't wait until the end of the year."

Situations like this are not uncommon. Cheng Mingyong later found Shen Wei, who had come with him before.

"Has anyone on your side been poached?" The two exchanged information, and Cheng Mingyong said it bluntly.

Shen Wei nodded: "There are four people, and they are all technical backbones in production and after-sales."

Cheng Mingyong shook his head helplessly: "After Wanyan went public, it launched a new product line and further acquired and expanded its production capacity. Now it has raised funds from the stock market. It has so much money, a high salary and a high position... Lao Shen, have you been approached before?

"

Shen Wei hesitated for a moment, then nodded.

"I need to talk to Mr. Duan."

"What do you think about continuing to win the bid and the competition next year?"

When Cheng Mingyong heard what Shen Wei said, he looked at him a little surprised: "...Old Shen, aren't you also shaken?"

"This year, we originally planned to ship 2 million units. Based on the current figures, it is only about 1.6 million units." Shen Wei just analyzed, "The proportion of super VCDs is very small. The price of VCDs

It has also been smashed. Taken together, the gross profit is less than 200 million. Of this, more than 70 million in bidding costs will be deducted."

Cheng Mingyong frowned and said nothing.

"In addition, we are still building the third phase of a DVD player production line, and the rest are all super VCD. The investment in cooperative research and development with Sony and Philips, the advertising cost of 138 million, plus the price war next year, I don't know what will happen.

How to fight." Shen Wei paused and then said, "Next year, we may have to sell more than 4 million units to barely make up for the loss. This year, the shipment volume of all manufacturers is only 5 million units!"

"Do you want to leave?" Cheng Mingyong asked directly.

Shen Wei shook his head: "I won't leave, I just can't figure out how to win."

"According to your calculation, I spent more than 70 million to win the bid last year and still made a profit, so what are you worried about?" Cheng Mingyong seemed unwilling to think too much, "There are obviously many ways to expand sales this year, but Mr. Duan

They are useless. Next year’s advertising costs will only increase by more than 60 million. 4 million units may be difficult, but 3 million units next year should still be possible.”

Shen Wei sighed: "I want to report the situation to Mr. Duan. No matter what, we need to stabilize the morale of the military now."

The huge Sanyou Electronics is now actually a very large enterprise in the Yanjing Economic Development Zone.

Million-level production capacity is all placed in such a place. The workers that need to be hired and the spare parts that need to be purchased make it an industry with a large output value.

In fact, Shen Wei never quite understood this.

Why should we stay in Yanjing?

Now it seems that although Wanyan's chip costs are much higher, it has always dared to maintain lower prices, probably because of lower labor costs.

Even in Anhui Province, where other factories are located after their merger and acquisition, I am afraid that they have also given a lot of preferential policies in terms of taxation and other aspects, which should be stronger than those in Yanjing.

Sanyou Electronics expands production once a year. Why doesn’t Sanyou Electronics make more efforts to reduce costs based on this idea?

The issue was eventually brought to the board of directors.

This time, Li Ru simply refused to attend out of anger.

"After going public, it's normal to poach people head-on." Song Yang didn't mind this. "It has caused internal instability. Do we need to take measures? Lao Duan, if you have any ideas, just tell me."

Duan Ping thought about it and said: "This year, Super VCD is mainly targeting the video hall market. Relying on Mr. Li's Sanyou Culture and Mr. Zhu's Galaxy Audio and Video, we have maintained the retail price of 2580 for home use.

The retail prices of ordinary VCD players are at the same level as theirs, but their promotions are smaller than theirs. In terms of profit margin, there is no doubt that we are the highest."

"The core issue is the company's prospects." Duan Ping looked at the people on Song Yang and Lianxiang's side, "After Wanyan went public, it has more factories and the remuneration and positions it can offer are more attractive. This is

On the one hand, on the other hand, in the final analysis, we are worried that we will lose. If we continue to win the bid, the outside world's view is nothing more than burning the boat and fighting to the death. To solve this problem, we must make some people more confident in the company's prospects."

The person on Lianxiang's side nodded: "The current situation is indeed not optimistic."

Duan Ping asked Song Yang: "Last year, we released the super VCD before the CCTV bidding. This year, our press conference and ordering meeting were all planned to wait until after participating in CES. Now it seems that a US exhibition news report

After returning to China, it will take some time to form an influence. Secondly, Wan Yan has launched an organized poaching operation, which we need to deal with. No dividend rights or potential are as real as the prosperous order fair. Mr. Song, Bo Daohe

Is Shenlong Automobile ready?"

Song Yang nodded: "Then let's leave it at the end of the month. Don't worry about Bodao and Shenlong Automobile, it's no problem."

"Okay." Duan Ping nodded, "Then we will hold it at the end of the month. In addition, although Biaowang Advertising will only start on New Year's Day, we also need to start putting in our efforts. Mr. Song will take care of Jiaoyang Advertising."

"It should."

The people at Lianxiang were confused: "Bodao and Shenlong Motors? CES?"

Duan Ping smiled: "It's just a specific marketing plan. Sunrise Advertising just got it, so it wasn't discussed on the board of directors. As for CES, it's something that has been prepared since last year."

"Let's discuss it? It's very critical now, and it will also determine the success or failure of next year."

"Of course, the specific strategy is this..."

Song Yang looked at him who was listening quietly, thinking silently in his heart.

There is no doubt that Lianxiang Holdings was motivated to join Sanyou Electronics. The position of the director who was sent here is not very clear.

Lianxiang Holdings was suggested to take a stake in Sanyou Electronics, in order to dig a hole for Lianxiang Holdings from Sanyou Electronics' future loss-making status, so that Lianxiang Group could reversely control the parent company.

Then this person may be on the side of Lianxiang Holdings and is sincerely considering investment returns. Or he may be on the side of Lianxiang Group and seek information.

Now, there is news that the DVD prototype will be released at the end of the month, and will go to the United States to participate in the Consumer Electronics Show in another month. If Wanyan can respond accurately, then we can judge one or two.

This is something that will definitely arouse Wan Yan's reaction, if the director of Lianxiang Holdings is really the one seeking information.

…

From CCTV's perspective, although Song Yang is no longer the general manager of Jiaoyang Advertising, Yao Peihua's daily presence must be taken more seriously.

Anyone who is qualified to know knows very well that Yao Peihua's own background is extremely complicated.

Not to mention that since the establishment of the bid king, the CCTV bid king has been contracted by Song Yang.

One year for Bodao, two years for Sanyou Electronics.

Now, Yao Peihua came to the CCTV advertising department with a launch plan, but Tan Song felt a little numb after reading it.

"...Biao Wang joins forces, so awesome?" Tan Song felt a bit toothache looking at this advertising plan, "Mr. Yao, it was Sanyou Electronics that won Biao Wang, why did you also bring Bodao and Shenlong Automobile?"

"This is also Mr. Song's innovative suggestion on the bidding system for king bidders." Yao Peihua said with a professional smile, "Now the cost of bidder king is originally higher. After it exceeds 100 million, the growth rate will become smaller and smaller. Mr. Song suggested that it can actually be divided into industries.

, quarterly, come up with more golden advertising resource packages. This time, just treat it as an experiment. Moreover, it is mainly based on Phantom VCD, Bodao BP machine and Shenlong Automobile. It is just a promotional method, and it should not violate the agreement.

?”

"..." Tan Song was speechless for a moment.

This is indeed not a violation of the agreement. The main promotion is the Phantom VCD.

But after all, there are three brands in one advertisement.

[Buy the Phantom VCD, get a Bodao BP machine, and win the big prize of Fukang car! The kings of Biao join forces, they are so bullish, a well-off family, Fukang Avenue!]

Tan Song always feels that CCTV advertising has suddenly changed from a positioning to promote brand image to a loudspeaker for promotional activities.

But Sanyou Electronics became CCTV’s largest advertising client.

This is not easy to refuse.

"They are all domestic brands." Yao Peihua added, "At the end of the month, a joint press conference will be held. Leaders from the Ministry of Electronics Industry and other departments will be present. This time, there is a very big news point and a world-leading product release.

.”

"Leading in the world?" Tan Song's eyes narrowed, "What product? Which company is it from?"

"Sanyou Electronics." Yao Peihua smiled, "I still dare to spend 138 million to win the bid. Of course I have the confidence."

Tan Song nodded thoughtfully, and then said: "Mr. Yao, this can be placed in other advertising spaces for the rest of this year. Next year's Biaowang advertising will still focus on image, right? This sample film

, you still have to take it out as soon as possible. The station still attaches great importance to Biaowang Advertising."

Yao Peihua agreed with a smile, and after finishing the temporary placement and leaving CCTV, her face became tangled.

The spokesperson of Phantom VCD is Zhou Huiya.

Sanyou Electronics is the standard king again.

Biaowang's advertisement was shot by Jiaoyang Advertising again.

...Just think that Song Yang is trying his best to make Jiaoyang Advertising make more money, so that he can save enough money to buy his shares as soon as possible!

When Yao Peihua returned to the company, she met Zhou Huiya, who had come to discuss with the creative team because of the Biaowang advertisement.

Judging from her polite and somewhat strange attitude towards him, she obviously didn't know that Song Yang and herself had a story. And...it happened at the same time.

After all, that guy killed him first and played later.

Yao Peihua still didn't say anything. She just said, "Just let the people below take care of this little thing." After being polite, she returned to the office.

In the end, he clenched his fists, opened his mouth and roared silently a few times in the office.
Chapter completed!