“5,000 units?”

Hearing this number, Bai Yongsheng and Dong Liming were both shocked.

The price of this machine is close to 2,000.

Even if it only involves ex-factory price, 5,000 units will have a total value of millions.

Song Yang said 5,000 units, which was too scary for Dong Liming, and Bai Yongsheng was not much better.

"...Mr. Song, are you sure there are so many orders?" Bai Yongsheng became uneasy. He wanted to go to the boss of the marketing department, but he thought he would still have to confirm it first.

"Yes, 5,000 units." Song Yang nodded calmly, "I'm afraid that after I sell it, I will return the goods due to quality issues."

He was staring at Bai Yongsheng and said, because now it is the first batch of Bodao products. In Song Yang's impression, Bodao's first batch of products had a high return rate. Later, in order to solve this problem, a Xiangdao company occupied more than 80% of the shares.

Of course, these products are prepared to be given away as gifts, so it's better to say something at that time.

However, this can be a bargaining chip.

Bai Yongsheng only felt that the young man's eyes were too sharp, and he was indeed a little guilty.

Now only the first batch of finished products have been released to the market for sale, because there are indeed many returns due to quality issues.

The factory has received many orders. Although there are not so many advance payments, there are more than four million. Now people come to place orders every day. However, the factory's production line is fully powered, and it is estimated that it can produce more than 10,000 units this year.

Now there are orders of 5,000 units in one breath. Bai Yongsheng looked at his serious face and couldn't help but say, "Mr. Song wants a lot of things. Please wait a moment, and I'll ask Mr. Xu to come over."

Song Yang nodded, and Bai Yongsheng hurried out.

Dong Liming immediately whispered: "Are you crazy? 5,000 units? How can you have that much money?"

He helped ask before, and when purchasing goods from the factory, the unified price is 530 per unit and 5,000 units. Dong Liming was panicked when he was doing math.

Song Yang glanced at him: "I'm coming again, but I can't hold on. Just watch and listen."

After saying that, I continued to play with the BP machine in my hand, thinking about how to talk later.

Bodao has just begun to launch products to the market for sale, but its production capacity is not very good at keeping up. The vice president in charge of the market does not have to busy promoting brands across the country.

Bai Yongsheng quickly brought another person in a shirt over, and he was only about 30 years old.

"Hello, Mr. Song! My name is Xu Guang. I heard that Mr. Song wants to order 5,000 BP machines?" Xu Guang came over and shook hands with him enthusiastically, and then confirmed it again.

Bai Yongsheng is right, it’s the taste of soldiers. Is it because they have independent property rights?

This is a big order!

But if it was a system procurement, why didn’t it go through the government’s channel introduction and said it would be sold?

Xu Guang thought about it for a while and didn't think much about it. Now there are many people doing tertiary industries.

After sitting down again, Song Yang put down the BP machine and said slowly: "I do plan to order 5,000 units. First, it is the purchase price of 5,000 units. Second, it is what to do if the return is due to quality issues. Third, when will the delivery be made and what to say about the account period."

Going straight to the point, Xu Guang couldn't be more polite and warm up first.

After hearing Song Yang's words, he thought for a while and said, "The current order has been scheduled to October. If Mr. Song wants 5,000 units at one time, we may not be able to deliver the goods until the end of December. I wonder if Mr. Song will wait?"

"It's the end of December?" Song Yang thought about it and said, "That's fine."

Xu Guang was excited: "As for the price, if Mr. Song really wants 5,000 units, we can give Mr. Song 460 units based on 530 units."

After calculating, Song Yang suddenly realized: "Your fixed magnification is only more than three times?"

These words made Xu Guang and Bai Yongsheng feel terrified, and they took this young man a little more seriously.

Dong Liming had never heard of this word.

The difference between the price of a product purchased by a consumer from a retail terminal and the price directly sold by the manufacturer is the fixed multiplier.

Before the Internet era came, layer by layer of distribution channels, coupled with transportation, brand promotion costs, and fixed-multiple ratios of products have actually been very high.

For example, in the shoe and clothing industry, the fixed magnification rate is generally between 5 and 10 times, and the cosmetics are between 10 and 20 times. It is precisely because a piece of clothing with an ex-factory price of only about 100 yuan is sold to consumers for several hundred yuan, and then e-commerce platforms have a broad soil: the cost and profit margin of the intermediate distribution channel were stolen.

How to formulate a fixed multiplication rate for your own products is itself an important strategy in marketing.

It was because of this in mind that Song Yang felt that this routine was easy to play with.

But now after hearing this price, Song Yang still frowned.

It may be a little earlier, and the competitive landscape of BP machines is not that fierce yet and the cost has not yet been reduced.

That marketing routine only appeared in the late 1990s. At that time, the price of BP machines buying large quantities from the factory had dropped to less than 200.

Now, what Song Yang found out in Shimenzhuang was that the Internet access fee was 100 yuan, and the annual fee for Hanxian’s pager was 456 yuan, which was 38 yuan per month.

In this way, although this routine is played around, it doesn’t make much money now.

Xu Guang didn't know what he was thinking, so he explained: "We are a new brand. In order to open up the market, the ratio is set to be lower. 460 is a price we have never given before. We are also trying to open up the market as soon as possible."

Song Yang continued, saying, "I'm also helping you open up the market. If I operate properly, I will sell all 5,000 units within a month before the New Year, and create a sensational effect in the entire Yanjing. At least, the media such as Yanjing's TV, newspapers, and radio will definitely be widely reported. Mr. Xu, can the price be reduced by 50 yuan? In addition, it is still a quality issue."

Before he could speak, Song Yang said again: "When I was at Shimenzhuang Army Academy, I saw your products. I asked again before coming, and someone did return the products. If a large number of people suddenly appeared in the 5,000 units to be returned, we would not be able to continue to cooperate later."

When Dong Liming heard the mention of military academy, he lowered his head.

Xu Guang was embarrassed: "The price of 410 is 120 yuan lower than what we gave to others. The price of 460 for Mr. Song is purely because he ordered 5,000 units at a time. As for the quality issues..."

This is a trouble.

This young man is very smart and understands. If it is such a large amount, he will definitely be bound by the terms of the contract.

Now there are indeed returns. Although the quantity is not large, the technical department has figured out the reason.

This is a problem with the process accuracy of production line equipment and the proficiency level of workers in the early stages of the factory establishment.

If there is no large amount of money to upgrade production equipment and use a large number of products to feed workers skilled, this problem will be difficult to solve for the moment.

Song Yang then said, "Mr. Xu, let's be honest, you are new factories and new products, and the yield rate will definitely not be high. At the beginning stage, what you need is volume. You might as well give me some profits and treat it as a cost of brand promotion. Once the popularity is out, it is easy to find funds, and it is also easy to expand production capacity and improve yield rate."

"The price of 410 is real..." Xu Guang shook his head, "As for returning goods... we can guarantee it."

"Consumers don't care about this. When the time comes, they will pay the pager fee. If the machine cannot be used, they will come to me and ask for a refund." Song Yang also shook his head, "If it is a price of 410, I will be willing to take this risk. Otherwise, I'd better go directly to Motorola to come."

In fact, Song Yang asked, but Motorola's current production capacity is very tight and it is impossible to give Song Yang the goods as soon as possible.

Bodao is a new factory, and there are not many people who know about it after all. Later, it can grow bigger, and there are technical strength and vision.

Xu Guang refused to admit the price for the time being. Song Yang asked again that they had not adopted the regional agent method, so he added this and talked to them.

"If this cooperation goes well, I can sign with you the general agent of North China. Within three years, I promise to achieve annual sales of more than 100,000 units."

Dong Liming listened to the increasing numbers, and felt that he was almost numb.

No wonder he is not very concerned about tape matters. 100,000 units...one unit makes a few hundred dollars, how much does it take?
Chapter completed!