After thinking about it, Song Yang nodded and spoke.

"The membership card model must make customers feel worthwhile, face and identity. Pirated tapes can indeed be used to drive volume, but the profit is low. In comparison, genuine things are needed by every store, and at least they need to be purchased on the counter to deal with inspection."

Senior pirated audio-visual products sellers Zhu Ziqiang and Zhang Youjie both agreed, and this is the reason.

"The model I envision is that each city will only open one main store in advance, and in the future, big cities can open some branches. These stores must become cultural landmarks of that city. These stores are directly operated, only authentic, provide good service and reputation, and gradually master authentic wholesale and distribution channels."

"Those franchise stores have nothing to do with us in terms of finance and operation, only three points. First, we need to recognize our cards and give customers discounts. Second, we can help us open the cards and give them a profit margin. Third, the authentic goods they want must be entered from us."

"In this way, our card can enjoy discounts with more outlets, and the franchise stores can also enjoy our customer flow. The key question is how many people open our cards and how to ensure the rental risk of the same card in different stores."

Zhu Ziqiang was filled with joy when he heard him speak to us.

Then he said, "I shouldn't have come to the sauna, I don't have a pen!"

Song Yang smiled: "It's okay, I will write it down in detail and form a plan. Regarding how many people open our cards, it involves how to build a cultural landmark. In this regard, I will design a general store with a very novel model, which is large in scale, grade and taste. I can buy tapes, rent video tapes, buy books to read books, listen to songs and drink tea."

"If you want to describe it, it can be understood as a very leisurely new library and cultural center. Because it is made into genuine editions, we can continue to organize signings and lectures by singers and writers in the future. This is how to gain fame. It is because of this consideration that I think outside the South Gate of Yanda, I think it will be a good place."

Zhu Ziqiang took a breath of the heat in the pond: "Do you still want to sell books and tea?"

"It's not complicated. Just treat it as a franchise contract in the main store. At the beginning, they can pay less rent, as long as they recognize our card and can get discounts."

Song Yang said this and Zhu Ziqiang understood. This is equivalent to opening a shopping mall by himself, just like some Xinhua bookstores also rent files to sell stationery for others.

"The key is that there is a videotape rental business, how can you tell whether others will rent a lot in one go after a lot of franchise outlets after joining the store? It will cause a deposit dispute between the franchise store and us."

Zhu Ziqiang was stunned when he heard this: "Yes, how can I solve it?"

"This is not urgent, so we didn't join the franchise at the beginning, but only focused on building the brand and reputation of the main store." Song Yang was confident. "The main profit is based on the complete product volume and membership fees. The specific external business mainly operates the video hall market. When we have already made a name for ourselves, of course there are other conditions when joining. One of them is to pay the money to use our management system and the microcomputer."

Zhu Ziqiang immediately didn't understand: "That expensive thing? How could others agree?"

"That's what happens two or three years later." Song Yang reminded him, "So in the early days, the only way to expand was to build a main store. Using the current model, it would be amazing that each city could account for 20 or 30% or even 100% of the market. Using membership fees and volume to tighten the supply channels, the core competitiveness would be the next step!"

Whether it is a video hall or a home video recorder, it will face a huge impact immediately: the release of VCD.

At that time, if the source of VCD CDs is captured early, it will be a very powerful means in the early stage.

Therefore, Song Yang has always advised Zhu Ziqiang not to be anxious, because VCD confidentiality will not officially enter the market until next year, entering the vision of more and more people, and it will explode in a very short period of time.

Before VCD was released, I opened so many videotapes in the store. Isn’t that a waste of money?

Zhang Youjie thought, now he confessed much more: "A large-scale store... is all genuine, can you make money?"

Song Yang smiled and talked about a special case, then said: "In Yanjing, there are many stores that can buy clothes for about ten yuan. As an employee, he has a monthly salary plus bonus in thousands. How do he make money? The characteristic of Yanjing is that there are many people and a large base, and there is never a shortage of rich people. There are few people buying genuine products, but the profit of genuine products is actually the largest. The main thing is, is there any store that can gather these customers together!"

Zhang Youjie shook his head: "The unit price is not comparable. How much does an authentic tape cost? To achieve a special ability to make money, the goods to be sold must be more than ten times or twenty times theirs."

He is indeed much smarter than Zhu Ziqiang and knows how to calculate.

Song Yang instead praised: "What you said makes sense, it is difficult to achieve the scale of the clothing category."

Zhu Ziqiang was dissatisfied: "It's impossible for us to sell clothes! Besides, you still want to be like someone, who can sell hundreds of thousands of yuan a day and become a millionaire in a year?"

Zhang Youjie has nothing to say.

Song Yang said again: "Single-store profitability, through opening up the video hall market and through some other gray-edge markets, how do you do better than me? The most important thing is to lay the foundation for integrating the industry in the future and becoming the top name."

This touched Zhang Youjie's blind spot in knowledge, and he looked at Song Yang in a daze.

"Now the wind has changed, and more and more people are trying to make money. The income level will be stable or even explosively. If you have money, you need to entertain. These needs are the soil for the wild growth of this industry, and everyone has enough space. But when the industry is saturated and there is no longer such a large profit space, it is time for large players with system, management and planning to integrate to occupy the main market."

"If you can't afford the genuine one now, you can also want to buy genuine ones when you have money and show off your feelings in the future. Whoever has stronger internal strength can continue to expand at that time. When you become the leader of the industry, the bargaining power, upstream and downstream, surrounding industries, and those small shops can dig out the profits that the boss of the industry can dig out."

"As a pioneer of the membership system, now he has a stronger money-making model than others, which means upgrading himself, rather than simply copying. Before, he won the surprises, but then he had to follow the trend. The strong have always swallowed the weak, and the big have swallowed the small. Even if the countryside surrounds the city, he will have to train a regular army sooner or later!"

Seeing that he finished speaking, Zhang Youjie said awkwardly after a while: "Aren't we going to get a hundred and eight hundred million now? We are still in the stage of scattered warriors."

Song Yang agreed, but instead said: "Brother Zhu wants to pull you into trouble, but he is not the wrong person! Brother Zhang, logically speaking, it is really not time to hold high and fight. Therefore, I also suggest that Brother Zhu practice internal skills first and gain experience. Now he is anxious, so I just talk about how to walk on this road in the future."

"With you here, you will definitely be able to overtake the car!" Zhu Ziqiang stood up confidently, "I'll go steam and continue chatting, I'll be soaked in the bald pussy."

So I continued to steam the sauna and rub my back.

Zhu Ziqiang insisted on expressing that he would walk together without delay. He continued to make money, expand the supply of goods, and train the team, but Yanjing had to prepare in advance.

The three people standing at the door were refreshed, and Zhu Ziqiang said, "That's it! Song Yang, at least register the company first and book the place you mentioned!"

“I won’t be rich until the end of the year.”

"You said that only 20% of the stocks will cost you? Since it will be officially moved next year, then we will first use 500,000 yuan to register capital, and I will lend you 100,000 yuan first!" Zhu Ziqiang said no.

"... Maybe the current situation really requires you to be so reckless." Song Yang sighed with emotion that he had confidence in himself, "There is really productive in the sauna."

Galaxy Audio and Video may be very good, but it may not be able to do it with Zhu Ziqiang's ability.

Song Yang is not planning to spend too much effort on the Galaxy Audio and Video, just point out the way.

So he only has 20%, after all, the main ones who contribute money and effort are others. And he has a little bit of the meaning of an investor in the times.

The next day, Song Yang took Zhu Ziqiang to Yanda again and looked at the location outside the south gate.

Absolutely good location. After all, at least for the next ten years, this place will be the core of Zhongguancun, with a terrifying flow of people.

On the northwest side of Yanjing, there are many universities, and there are also many college students with a huge demand for literature and art and young men and women entering society.

Song Yang did not go back to the hotel last night, but lived with Zhu Ziqiang in the room run by Zhang Youjie. The three of them actually talked a lot later in one night.

Since they decided to do this together, Song Yang also let go of the conversation and taught them.

Zhu Ziqiang was very satisfied with Zhang Youjie's shocked look, which shows that he is not an isolated case.

Some people, although young, know too much.

From industry trends to industrial chains, to internal management and external marketing, Zhang Youjie asked in a scattered manner: "You didn't drink Mengpo soup, right?"

Song Yang also answered seriously: "Maybe it expired."
Chapter completed!