It’s not just because of this name, this logo, this slogan, or the slogan on this advertising picture that it’s so exciting.

It's because these slogans seem to be introducing this advertising company to them.

When I come up with this plan, I can only look at it from the cover and title page. I can see not only the importance the other party attaches to it, but also the professionalism of the other party.

At this time, other people saw these and started talking one after another: "Hey! That's interesting!"

"What Feisi? That sounds unlucky!" Some people frowned.

"Don't you understand? Fei Si, foreign language! It means face! A man depends on his clothes and a horse depends on his saddle. I think it's very good!"

Yuan He and Yuan Kun did not listen much to their discussion, but had already seen the content behind it.

First, the CI theory is introduced, and then the case of the Sun God is analyzed.

An originally mediocre company with annual sales of only about 5 million yuan has seen its sales increase nearly 200 times in just five years since it designed a new image and put it into marketing.

Yuan He and Yuan Kun know this company. After all, it has been a star company in recent years.

But why they are successful, what is CI theory, why Sunshine Group invests a large amount of money in advertising and marketing, and how it works, Yuan He and Yuan Kun know very little.

Song Yang started with a successful example, explaining the professional theoretical basis of advertising, giving them an impression: building a brand is very important and effective.

This goes without saying, otherwise they wouldn't have paid to collect brand names.

Next, Song Yang introduced it more clearly: Picking a name and deciding on a slogan are just the beginning.

After setting the brand image, Sun God only went one step further to promote the brand, and achieved amazing results. But in fact, the further step is to allocate resources and funds based on the internal and external environment of the enterprise, and carry out a series of Business strategy and business planning.

Song Yang gave it a name that might be easier for township entrepreneurs like Yuan He and Yuan Kun to understand: five-year enterprise development plan.

Five is just a false reference. More importantly, this concept, which is called "full planning" in professional terms, is to solve not only the short-term performance problems of the enterprise, but also the long-term operation and management problems of the enterprise.

There is only one goal: to create a truly well-known brand is not only to gain short-term popularity, but also to have long-term more professional, standardized and systematic business support.

Then there is another example, this time it is the world-famous brand Nike. From focusing on running shoes, to expanding the concept of the brand to the field of sports, influencing young people through sports stars and sports events, and then expanding to the field of outdoor sports products , what is consistent is the brand’s image of “challenge” and “dynamism”.

But at the same time, technology research and development, inventory control system, and continuous investment in brand image marketing are also key.

The case analysis in this part is only for more advanced planning.

Next, it’s time to conduct a specialized analysis of the Weifang Woolen Garment Factory.

Strengths, weaknesses, challenges, opportunities, SWOT analysis method appears professional and in-depth.

The updated PEST analysis of politics, economy, society, and technology further allows them to think about the factories and industries they are most familiar with.

Later, Song Yang only elaborated on his interpretation of the Provis brand, and suggested that the Weifang Woolen Clothing Factory should further expand its group customization business while further creating a high-end suit consumer brand around professional attire, and expand to more in the future. sub-categories, but always try to occupy the high-end price market.

Several supporting brand image marketing strategies are also suggested, including widely disseminated TV advertisements, sponsoring the clothing of TV program hosts, using well-known celebrities as image spokespersons, establishing a consumer brand store system, etc.

It cannot be said that there is not much content, after all, it is such a thick book.

It can only be said that it is still unfinished, and it is clearly not worthy of so much content in the overall planning mentioned above.

It took Yuan He and Yuan Kun nearly 20 minutes to read this booklet.

"They sent someone here personally?"

"Yes, this is his business card."

"...Song Yang, planning director..." Yuan Kun took it in his hand and looked at it, then looked at Yuan He, "Brother?"

"Including this plan, let's pick out ten plans first!" Yuan He made a decision and stood up first, "I'll go over first, and you can come back later and continue chatting with him."

At this time, someone saw his move and quickly reminded him: "Director, someone from Mr. Jiang's side said hello..."

Yuan He nodded and said calmly: "I know."

Yuan Kun anxiously asked them to narrow down the scope first. There were more than a hundred plans, and most of them were easy to win.

Among the more than 20 remaining proposals, those from state-owned companies, the first batch of well-known private advertising companies that have just been approved, and some very eye-catching names and logos were chosen first among the many people talking.

Twelve plans were made.

Yuan Kun just took a total of thirteen plans and walked to Yuan He's office.

The office building is actually not big, with only one reception room and one conference room. The actual reception of guests and leaders is usually in Yuan He's office.

After entering the room, Yuan Kun couldn't help but widen his eyes when he saw the young man in front of him.

Is the young man in the advertisement picture himself?

"Let me introduce, this is our deputy factory director Yuan Kun."

Song Yang extended his hand directly: "Nice to meet you."

Although the other party is a woman, she is not young, and Song Yang's movements are crisp and free, and she only looks very professional.

After shaking hands with him, Yuan Kun asked unexpectedly: "Is Director Song from Lu Province?"

"To be precise, I am from Uyghur and from Zhushi." Song Yang has achieved his goal of meeting the decision-maker and is now more relieved. "I also know how your factory came along. My father is from Zhushi."

Employees of the Second City Cotton Textile Factory.”

"Director Song is young and promising. Did you make this plan?" Yuan Kun sat down and asked, "Jiaoyang Advertising, I have never heard of it before..."

"The first private advertising company license was issued in Yanjing at the beginning of the year, and we are in the process of applying for it." Song Yang did not shy away from this. It was an era of renewal, and he immediately said, "The company is just outside the west gate of Yan University.

Our Jiaoyang Advertising is also backed by the intelligence and resources of Yanjing University. Now that President Wu has knocked down the southern wall to encourage innovation, we have started to establish this company. Because I came back from vacation and saw the news about your factory, I went to Yanjing to do this again.

Bring back a copy of the plan."

The two of them were a little confused: "Holiday?"

Song Yang smiled sheepishly: "To be honest, I haven't graduated yet."

"...Are you still a student at Yan University?"

Yuan Kun looked at his suit and leather shoes and felt that the contrast was too great.

Moreover, together with Yan teachers and students, is this doing business or conducting research?

Song Yang confirmed this again, and then asked: "How do you two, Mr. Yuan, feel about the plan we made?"

"...I have benefited a lot." Yuan He didn't hold it, and then asked, "I don't know when your teacher will be free. I would like to invite him to teach us."

Since he was a student, he subconsciously thought that this was done by his teacher at Yanda, and Song Yang was just running errands.

Unexpectedly, Song Yang said: "I made this plan. If you have any questions, I will tell you. We are all fellow countrymen, and I especially hope that our Uyghur side can develop a world-class company."

I'm dizzy now.

Yuan He and Yuan Kun were not stunned by the flattery, but it was hard for them to believe it.

Faced with his capable speaking style, Yuan Kun had to ask again: "Are you really still a student?"

"...Of course it's true." Song Yang solemnly assured, "But don't worry, if you really cooperate with our company in the future, there will be enough time and a professional team to perform the contract business. According to your factory's requirements

, we actually only need to come up with a simpler plan. By participating in the collection this time, I want to first show my sincerity as a fellow countryman."

There was nothing wrong with the content of his words, but the two of them were still stuck in the shock that he was a student.

With the guidance of teachers and the resources of Yanda, it is reasonable for the program to be so good. Yanda is so sacred in the minds of ordinary people.

But he also said that the idea was basically his.

"...It's true that the waves behind the Yangtze River push the waves ahead." Yuan He was doubtful. This sentence was obviously just polite. He thought about it and said, "Song...Director, based on your opinion, just choose a name, a logo and a slogan.

Not big. Although our factory’s current efficiency is pretty good, we can’t spend so much money to promote it like you said!”

A TV commercial now costs hundreds of thousands to shoot. To be on TV, there is still a lot of advertising fees.

Their factory is now making hard-earned money. Although the founders have the awareness to expand operations and group management, their thinking and understanding cannot keep up after all.

Song Yang was not in a hurry: "Mr. Yuan, it seems that you still agree with the analysis and suggestions in our plan. Step by step, I think about it like this: If our plan can be selected this time, first of all, the bonus can be used as a complete set

Pay us for the custom-made suits; secondly, we will use these suits to hold a brand promotion and sales event in Yanjing. When you see the effect of our exhibition and sales activities, if you approve of us, you will consider whether to sign a long-term strategic cooperation.

We are responsible for your factory’s brand business.”

The brochure was given to them, and the requirements were also given to them.

Song Yang is very confident. With such good conditions and such a valuable plan, if this factory doesn't like it, it only means that they have poor vision or have other reasons.

As for the 5,000 suits, in the worst case, I can go directly to them to customize them. If I don’t win, I can use this plan to negotiate a good price with myself as a Yan university student and a local fellow, which will not affect my plan to sell suits and send BP machines.

At this time, Yuan He and Yuan Kun couldn't help but look at each other again after hearing these words.
Chapter completed!