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Chapter 152 Release the theme song in advance?

Since it is the premiere, it must be a movie.

Xiao Mo has no habit of watching movies, but considering that he will also enter the film industry in the future, he thought about it and decided to watch it seriously.

"The Later Us" - Qin Qin.

Xiao Mo saw it very seriously, Li Yiran sat next to him, while Qin Qin sat with several familiar film and television fellows.

"What do you think of Xiao Qin's movie?"

Li Yiran asked in a low voice.

"The plot is very exciting, and the acting skills of the several starring actors are also good. In short, it is a good movie with good quality."

Xiao Mo thought about it and said carefully: "It's just too commercial."

Based on his experience in reading novels in his previous life, the entire plot design of this movie is biased towards commercial attributes. The box office of this movie will definitely not be bad, but the reputation should not be too high. In short, from a commercial perspective, this movie is very successful, but from the perspective of a director who has "ideas" it feels a bit regretful.

That's right.

In Xiao Mo's understanding, Qin Qin is a very thoughtful director.

He has watched several previous movies by Qin Qin. The first few were not amazing, but his reputation was surprisingly good. In contrast, the results of the later movies were better than the other ones, but the reputation was mixed...

"This is also impossible."

Li Yiran said helplessly: "If you want to make movies, you must consider commercial nature, otherwise, the director, screenwriter, crew staff, actors, operation promotion, theater... will not be able to eat any of these related interests."

Making movies is not a matter of one person, but a job for many people.

This is somewhat similar to writing a novel—

When writing novels, as long as there is no financial pressure or the intention of becoming a full-time writer, you can write as you wish, and you can express your desire for expression without any taboos. You don’t have to worry about your grades or care about the readers’ thoughts... To put it bluntly, one person eats enough and the whole family is not hungry.

As long as it does not affect others, you can write according to your mood. Update if you want to update, and if you don’t want to update, you can get over it.

But if you want to become a full-time writer and want to make a living by writing, you cannot be "free". You must put aside your temperament, think about the market, think about readers, think about how to make money, and make your works more commercial...

Because, when you want to become a full-time writer, writing is not your own business, but it is related to a family.

It would be fine if you are young, but if you are older, you have old age and have young people... changing your career rashly is not a trivial matter.

At this time, you can no longer consider "what I want to write", but you should consider "what can make money by writing", and change from interests and hobbies to business writing.

Take Qin Qin as an example.

This girl has a talent for making movies, and the reason why she can enter the industry is because she has a very strong interest in this industry.

but--

When she officially entered this industry, she had to put away her "playing" mentality and put "movie commercialization" in a very important position.

Because, this not only involves her personal career prospects, but also involves all other stakeholders, investors, actors, theaters, and colleagues...

"you're right."

Xiao Mo nodded and said nothing.

...

After the premiere ends, an interview is welcomed.

As an artist who is very capable of trouble, Xiao Mo is naturally one of the people interviewed.

Many media hope that he can say some "shocking words" to make them have more materials and think of the title, and then they are shocked! Xiao Mo actually did such a thing at the premiere of the beautiful director. The truth is terrifying!

But unfortunately—

From beginning to end, what Xiao Mo said was full of the official answers, which disappointed them a little.

For example:

An unknown famous reporter: "Xiao Mo, what kind of movie do you think "The Last Us" is?"

Xiao Mo: "This movie is very good, the plot is vivid and real, and the actors' acting skills are very good, which reminds me of my youth... In short, in short, I am happy to recommend this movie to my friends around me so that everyone can experience this wonderful movie together."

An unknown famous reporter: "Uh... this is a youth love movie. Does it remind you of the old youthful love?"

Xiao Mo: "Yes, I remembered the time of my youth. At that time, I could see many young couples showing their love every day. At that time, I often told my friends that they died of showing love quickly. As expected, they broke up in less than half a year."

An unknown famous reporter: "????"

...

After the premiere of the new movie, with the help of enthusiastic (commissioned from a commission), "The Later Us" quickly entered the hot search list of major forums.

There are many core selling points that can be used for publicity. In addition to several starring actors with great status, there are also the talented director Qin Qin and Xiao Mo, a guy who often lives in the hot search list, especially the theme song "Later", which was even boasted by many media.

"Do we want to release the theme song in advance?"

Qin Qin suddenly had a whim. The more she listened to the song "Later", the better she felt, and even felt that this song could become the soul of the whole movie. Then she wondered, if the theme song was used to promote it, could it bring better publicity effects?

"Everything is OK."

Xiao Mo was stunned, and then said lazily: "You can discuss with your colleagues in charge of operations. If you think it is appropriate, you can play the theme song first... I am a purely outsider, so I won't make any ideas."

"oh."

Qin Qin nodded thoughtfully: "You are right."

Xiao Mo: "???"

...

Qin Qin seemed gentle and spoke softly, but her personality was not at all indecisive. After thinking of such a promotional plan, she immediately went to find a colleague in charge of film operation and talked to her about the feasibility of this method.

"Use theme songs to promote movies..."

The operation classmate frowned and thought for a while: "It's not impossible. This has been done in recent years, but there is a reason why those movies dare to do this. That is, the musicians who write theme songs are quite powerful, and they are basically at the ace level. The ace musicians have a strong appeal and can be used as a basic guarantee of the quality of the movie. It can be said that they will achieve twice the result with half the effort when used for publicity, but Xiao Mo..."

The problem is: Xiao Mo is just a newcomer in the music industry and does not have the appeal of ace musicians.

Even, let alone being comparable to ace, Xiao Mo can't compare to some gold medal musicians with a reputation, background, and connections.

Musicians are different from singers.

The singer's words were unknown before, and occasionally a song suddenly became popular and became popular all over the Internet... This kind of thing is not uncommon, this is the world. Every once in a while, there will always be a few powerful newcomers suddenly break out, which makes half of the industry attract attention, which is particularly magical.

But musicians are different.

Writing a good song or a hot-selling high-quality song can only mean that you have a talent for creation and cannot suddenly become a guest of honor for capital.

Only by constantly writing good songs, one song after another, and finally forming a foundation can we have our own status in the world of musicians.

Although musicians like Xiao Mo have written several good new songs in a row, they are still just newcomers in the circle of musicians. At best, they are a very capable and capable newcomer, but that's all.

If he wants to go further and become a gold medal musician, he still has a long way to go.

To put it bluntly.

Xiao Mo does not have influence in the field of musicians. If he uses the theme song he created for promotion, he can only make profits from two places.

One is the combination of Xiao Mo's fans, the combination of beauty fans and powerful fans.

Another is the song "Later" itself. As long as the song "explode", then using this song to promote a new movie will naturally bring great benefits.

but--
Chapter completed!
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