Chapter 167 About the trivial matter of brand endorsement
About the little thing about falling in love...
Ah no.
Xiao Mo actually has his own ideas about falling in love.
"I'm still very young now, so there's no hurry to do this."
Xiao Mo waved his hand and gave an example: "Look at this entertainment industry, there are countless people who are not married at the age of 30. I am only 26 years old this year. This is just the time to work hard for a career. How can I delay my career because of small things in life?"
“…”
Chen Ru was speechless: "There are indeed many people in the entertainment industry who are not married at the age of 30, but they have at least several relationship experiences. What about you? Have you ever had a girlfriend since you were a child? Besides, those who are not married at the age of 30 are mostly just unmarried on the surface, and there may be several children in private... The entertainment industry is a place full of deception and lies. You should not believe that what you see on the surface is all fake."
"It shouldn't be."
Xiao Mo frowned: "Many female stars around 30 years old are very active. Some of them have to hold concerts, some have to film, and some have to challenge the show on variety shows... Under normal circumstances, it takes at least nine months to have children, right? Where do they get their time? If they really have big belly, they can see it at a glance. How could it be so good to hide it?"
"How is it impossible?"
Chen Ru shook her head: "Who told you that I have to experience it myself in giving birth? Have you never heard of it..."
She said a means of fertility that is illegal in China but seems very legal abroad.
"I see."
Xiao Mo suddenly realized: "I didn't expect this to be fine, I've learned more."
“Don’t change the topic.”
Chen Ru saw through his 's plan' at a glance and said lightly: "I don't mean to urge you to get married immediately, don't think too much, but... You are 26 now, and you have also transformed from an idol to a powerful person. Even if you have a public relationship, it will not affect much. Therefore, you should try to have a relationship, and you don't need to use your career to excuse me. I know very well that you don't have any career aspirations."
“…”
Xiao Mo didn't know what to say, so he looked down at the documents in front of him and immediately said, "Let me take a look at the cooperation invitations from these brands. To be honest, I prefer brands in the three industries of beverages, men's clothing, and liquor. Forget it, it's not safe."
"Well, then you can read it slowly. I have marked the specifics on the file."
Chen Ru nodded slightly.
Knowing that he was changing the topic, Chen Ru didn't expose it. Anyway, it would be enough to urge this matter a little, and there was no need to press it step by step.
The reason why Chen Ru urged him and suggested that he was just afraid that he would forget it.
Um...
Some people will really forget things like falling in love and getting married, and this is not a joke.
...
A little thing about brand endorsement.
Xiao Mo thought briefly and decided to accept the invitation from the three companies of beverages, men's clothing and liquor.
Of course, the invitation from two beverage brands can only be accepted by one, which is the rule.
The two beverage brands, one is a new enterprise and the other is an old niche enterprise, with prices of 8 million and 5 million respectively.
Xiao Mo did not choose the one with the most money, but chose the second one with relatively stable prices.
As for the niche men's clothing brand with the lowest offer, Xiao Mo didn't dislike it. No matter how small the mosquitoes are, they still have meat.
The endorsement fee of 3 million is far less than that of the other two brands, but the key is that there are few things to do and there will be no risks. Don’t be in vain.
What are the risks of men's clothing?
At most, there are quality issues, but that is the manufacturer's business, which affects the manufacturer's reputation, and it has nothing to do with him.
If you really want to say risks -
At most, the brand suddenly announced that it would boycott domestic products and admire foreign countries... just like a hook brand in his previous life.
Xiao Mo doesn't care. Let's not talk about the very low probability of this. Even if it really happens, at worst, you can just announce the termination of the contract directly.
Anyway, the endorsement fee is only 3 million yuan, and the liquidated damages are not much, so it’s just a splash of water.
As for the liquor brand...
Xiao Mo noticed that this is a brand that has been developing for more than 20 years, but it has been lukewarm and has not been able to keep up with the market turning points for several times. Now it is getting worse and worse.
Of course, despite this, this liquor brand called "Lao Jiangtou" still adheres to the traditional production process and uses high-quality grain. It has always had a good reputation and is considered a conscientious enterprise.
Xiao Mo suddenly felt his heart, and a flash of inspiration appeared in his mind: "Help me ask this liquor brand if you can leave the advertisements to us."
"I mentioned this to them."
Shen Ru was not surprised by Xiao Mo's words and said lightly: "I told them that if we want to cooperate with us, we must decide the advertising production plan ourselves. [Laojiangtou Liquor] has a poor understanding of the advertising market. If you leave the advertisement to them, who knows what the hell will look like."
Well……
The understanding between the two sides seems to be deviating.
What Xiao Mo initially thought was to combine the promotional copywriting of some liquors in his previous life with the brand and try out the effect.
But what Shen Ru thought was that the brand's own advertising aesthetic was too garbage, and she could not destroy Xiao Mo's image for the sake of this little money.
The two of them understand something wrong, but the direction is exactly the same, that is: cooperation can be done, but we must do the advertising ourselves.
"What did the other party say?"
Xiao Mo asked.
"They agreed readily. Maybe they themselves know how inferior their advertising aesthetics are."
Shen Ru said lightly: "I saw that they agreed so easily, so I took the opportunity to make a request that we should add another 1 million yuan in advertising production fee to the originally agreed endorsement fee. Although they hesitated, they still agreed."
Ah this...
Xiao Mo's mouth twitched, and he didn't know what to say for a moment.
It does require some cost to create advertisements, but [Miracle Entertainment] has the conditions for production, and there is no need to cooperate with other companies. Such a high cost is at most tens of thousands or hundreds of thousands.
Shen Ru asked for 1 million, but the other party agreed. Did she treat [Miracle Entertainment] as an advertising company?
[Laojiangtou Liquor] The endorsement fee given there is not low, a total of 6 million yuan.
In this way—
This time, Xiao Mo received three brand endorsements, including 5 million beverage brands, 3 million men's clothing brands, and 6 million liquor brands, and 14 million combined.
If you count this way...
"No wonder those celebrities are crazy about accepting endorsements. This thing is really a quick way to make money."
Xiao Mo smiled and felt that the "true fragrance power" enveloped him.
You know, he wrote the song "Later" before and sold it for only 6 million yuan, which is already a "sky-high price".
The promotional song of Zeng Wentao, the top director of the film and television industry, was only priced at 10 million yuan, which attracted several ace musicians to take action personally.
Compared to these, he can earn a net profit of 14 million by accepting a few ads, which is much more money than selling songs.
"These are nothing. Compared to your status, these are all drizzles."
Chen Ru shook her head: "It's not yet time for big brands to change their spokespersons, and "Soul Ferry" is just an online drama, so it's not easy for capital to evaluate your commercial value.
If you work harder next, take a few more variety shows, find ways to produce more popular film and television dramas, and when the big brand changes seasons, you will be qualified to compete for spokespersons.
Compared to these small brands, the price offered by big brands is terrifying. By year, it will cost at least 50 million a year, or even hundreds of millions."
"so……"
Xiao Mo understood a little: "The longest endorsement of these brands is only one year, so the purpose is to compete for endorsement of big brands at that time?"
Chen Ru's attitude towards endorsement time for the brands he has in his hands is very firm in terms of endorsement time, and at most one year, it cannot be longer.
In Shen Ru's eyes.
These small brands are just for transition. With Xiao Mo's ability, they will definitely be endorsed by big brands in the future. They can't always "play house" with these small brands.
Chapter completed!