Good fortune is where misfortune lies, and misfortune lies where good fortune is to rely on.

There is nothing in this world that must be a good or a bad thing.

For example, you think it is a good thing to pick up money, but what if it is a "fairy jump"?

Do you think it would be a bad thing for you to be hit by "Immortal Jump", but what if you are fast enough?

Ahem...

Before Qilin Electronic Technology's stores were all in schools, the advantage was that they were low costs and low labor. In a sense, the school even provided guarantees, which is of course a good thing.

But now, for the mp3 produced by Kirin Hi-Tech, it is not a good thing.

The store is in school, so students are of course very good when they are in school. They have a fixed flow of people and consumer groups. Even because of the particularity of the student group, they have much higher acceptance of new things.

In this case, the chances of Kirin mp3 being welcomed are of course greater, but success or failure are both Xiao He.

It's summer vacation now, and the students are not here!

Qin Lin suddenly felt like a bolt from the blue and was shot in his knee, "Is the student not there? The student not there!"

He murmured in a low voice, even his voice was deformed.

This is... a Husky!

Now Qilin Hi-Tech is still only trial production, and it has accumulated more than 3,000 mp3 inventory in more than half a month. How much will it have to be accumulated in the whole August?

The key is, you can't keep trying production, right?

Qilin Hi-Tech has so many workers and technicians, not just for them to chat and play, but you have to spend money on it!

But the question is, does Kirin Hi-Tech dare to officially produce mp3 now?

Production costs money, and various accessories, Kirin Hi-Tech can produce very few of them themselves, and they are almost all purchased from other companies, so the cost in this area is almost fixed and the price is not low.

How many accessories does the company have to consume in a month?

The key is that these things are consumed, and all the produced mp3s can only be used as inventory products in the warehouse, and at least until September, they will not generate any value.

There is no doubt that the more products are backlogged, the greater the financial pressure on Kirin Hi-Tech!

At this moment, Qin Lin regretted why he didn't open more Kirin Electronic Technology stores outside the school.

"We only have two stores off campus, right?"

Qin Lin looked at Chu Qing with a headache, "The business of those two families is not good?"

"Uh, it's not bad, but those two stores have just opened for a while and they are not well-known. Whether it's mp3 or assembling computers, they have not yet opened sales."

Well, I thought it was just bad news, but after a long time, there was another one.

"If you are not famous, then promote it!"

Qin Lin became a little annoyed, "Didn't you say that the advertising costs cost millions? Haven't you seen any results?"

When talking about this, Qin Lin was a little annoyed. He told Chu Qing about advertising before, but after spending so much, what does it mean that there is no effect?

Where did the money be spent?

"The asking price for newspapers, magazines, and TV stations is too high. We are still negotiating with each other and have not agreed."

“…”

Qin Lin looked at Chu Qing like a fool, "Newspaper?"

This is the 21st century, who still reads the newspaper?

OK, Qin Lin admits that he is a little biased.

At least in 2003, newspapers were still an important channel for people to obtain news. Even because the impact of the Internet at this moment was not too great for newspapers, and not even many insiders in the newspaper industry could realize the crisis.

But the problem is that the target population is obviously wrong!

The target population of newspapers is more concentrated on middle-aged and elderly people, at least over 30 years old. They are already accustomed to obtaining information from newspapers.

But Qin Lin really wanted to hold Chu Qing's collar and ask him, "Which middle-aged and elderly person have you seen who would be happy to try new things?"

And one thing is that these people basically start families and have a family, need to support their families, and work pressure is high. In this era, how many people are willing to spend a few hundred yuan to listen to music?

Isn't it nice to have a VCD recorder at home?

Most of the people who are willing to try new things and are willing to spend money are young people.

But these people have never read newspapers!

Obviously, this behavior is half the result with twice the effort.

Qin Lin looked at Chu Qing with some depression, and I went back to Haitian for half a month, not paying much attention to the affairs of Jinling. As a result, Chu Qing made such a trick?

No wonder this guy went bankrupt twice in half a year when he started his business.

“How long has the ad been made?”

Qin Lin let out a long breath and looked at Chu Qing in a cowardly manner.

“Newspaper is one month!”

Chu Qing's face was also a little bad-looking, and he said embarrassedly, and he also realized that he had done something stupid.

"What about the magazine?"

Qin Lin asked again.

“Magazine is a quarter, six.”

Chu Qing quickly added: "But there should be many young people reading magazines, right? The magazine I chose is very popular among the students."

Qin Lin twitched his lips, feeling that he still didn't explain it clearly to Chu Qing.

"Our target population is young people! Not middle-aged and elderly people, but not teenagers and children! In other words, it is between the ages of eighteen and thirty-five."

Qin Lin felt like he was going crazy, "The students who love magazines are basically junior and high school. How many college students have you seen who are still reading magazines with relish?

Is there one out of ten?

In addition, based on the consumption levels of junior and high school students, how many people can afford mp3?”

This is not ten years later. Elementary school students were quite rich at that time, but this was in 2003.

"breathe--"

Qin Lin took a deep breath for a while before calming down his mood, "These advertisements will be stopped after they expire, and the negotiations with the TV station will be released. Don't call other advertisements. I want to think carefully about what to do.

Do."

After thinking about it, Qin Lin stared at Chu Qing again.

"I was not thoughtful before, and everything was pressed on you, causing you to be too distracted. It's my fault.

In the future, I will find someone to be responsible for marketing. If you are the general manager, you are mainly responsible for the company's management. Don't let your vice presidents be used as decorations."

Although this was a bit hurtful, Qin Lin still gritted his teeth and said it.

Facts have proved that Chu Qing, a Ph.D. in economics, is quite good in management, but if it is specific to the actual situation, there is indeed a lot of way to go.

Qin Lin felt that he was responsible for this and left everything to Chu Qing, and it was a bit too much to take the boss away.

Fortunately, he discovered it early, so he could still bear the losses now.

"I see."

Chu Qing's face was a little dull, but he did not refute.

He also knew that the mistake he made this time was a bit big.
Chapter completed!