Chapter 330 Hype
It’s National Day again,
At this time last year, Chen Yang was still walking a tightrope carefully, looking for a loan of tens of millions from Min'an Bank to invest in stalls. Every day, his little heart was in a state of anxiety, for fear that something would go wrong and he would be ruined.
Zou Rong didn't go out much, she just walked around the city for two days.
This time, although the money he owed was even more exaggerated, totaling more than 10.3 billion, and the annual interest would be 5 to 6 billion, he was not empty at all. With Qin Yu as a cash cow,
And barley is a cash cow, so what’s there to worry about?!
So, this time he planned to take Zou Rong out for a few days to have fun, see the great rivers and mountains of the motherland, and appreciate the beautiful scenery and food from various places.
Unfortunately, Huang Shan was stuck in the company before the plan was implemented.
"New products released, new advertisements launched,"
Chen Yang looked at the folder in his hand, leaned back on the chair, and looked up at Huang Shan helplessly, "You can just arrange these things, why do you have to involve me?"
I’m also quite depressed because it’s not a good time to schedule the launch of this new product, but it’s scheduled to be on November, not sooner or later.
Huang Shan grinned slightly, "To correct me, I'm not asking you to participate, I'm asking you to be a mascot. In short, just be a decoration!"
Before Chen Yang could speak, she added, "Don't think I'm causing trouble for you. You must attend this new product launch conference for two reasons.
First, why can Damai mobile phones quickly open up the market and become popular all over the country?"
Chen Yang blinked, "Good job advertising?!"
This is not a problem, if it were not for good advertising, who would buy a brand new mobile phone?
"Yes, it's just a good advertisement," Huang Shan nodded and said seriously, "Especially the advertisement that I endorsed for myself, how many strivers' hearts have been touched?! It is precisely because of this that Damai, a brand-new brand
Brands can take a bite out of the market share of established mobile phones, but there is also a hidden danger, that is, "
Having said this, Huang Shan pointed at him and then at the mobile phone on the table, "In the eyes of the world, you and Damai have been tied together. It is precisely because of your struggle that Damai succeeds.
Now, Damai has only been established for half a year, and we have changed a new spokesperson and invited celebrities to endorse us, so what will outsiders think of us?"
Chen Yang was not a fool. Hearing what she said, he immediately reacted, "Are you worried that some competitors will hype up public opinion and slander us?"
He can come up with a lot of things like this at random, whether people become successful after they succeed, or they lose their original intention and become degenerate. Only you can't think of it, and there's nothing they can't make up.
Huang Shan nodded vigorously and said seriously, "There is no doubt that if it were me, I would take advantage of such an obvious flaw. Spending a little money can cause a lot of trouble to my competitors. Why bother?
Why not?!
Moreover, this competitor will definitely not be an ordinary small factory. Even if they have the intention, they don’t have the strength. Moreover, even if they attack Damai, it will not do them much good.
Those who will do this must be first-tier brands, especially those three, Rokia, Moto and Sanxin. In the past six months, we have taken away a lot of their market share, especially Moto. The sales volume of their new v8 mobile phones is far less than that of the ones launched.
As expected, he was blocked by Damai's business jet, and he probably had a grudge for a long time.
Given their size, even if it is just a small movement, we must go all out to deal with it, and we must not make the slightest mistake!"
"Yeah, I understand."
Chen Yang nodded obediently and had some thoughts in his mind.
In this day and age, post bars and forums are the most popular places. Maybe I should give Lao Li a red envelope?!
Then he raised his head and looked at Huang Shan and asked, "You just said there are two reasons, what is the other one?"
"Don't you watch the news, boss?!"
As Huang Shan spoke, she turned the computer screen horizontally on the table, then took the keyboard and tapped a few times, "Hey, this is it!"
Chen Yang kept looking at the screen. When he saw the information she searched, he couldn't help but feel happy, "Hey, it's finally here. In the future, we don't have to ask Futukang to help us apply for network access permission."
What Huang Shan found was a notice that starting from October, the mobile phone license approval system will be officially cancelled. In other words, Damai Company can now use its own name to directly apply for network access permission from operators and become an independent qualified company.
regular army.
Huang Shan restored the screen and keyboard to their original state, sighed, and said, "This has advantages and disadvantages. From now on, the army of copycat machines that did not have network access permission will be like us and can be converted into regular machines.
Their production capacity is far inferior to ours, and their quality is not very good, but their products are cheap!
Damai's mobile phone is okay, but Huahuo focuses on the elderly phone market and has always followed a low-price strategy. The large-scale launch of copycat phones will definitely have an impact on Huahuo's market, and it may not have no impact on Damai.
If you are not in charge of the company at this time, what will happen if people's hearts become unstable?"
The boss has always been the company's anchor. Although he doesn't usually work much, with him around, people feel stable. At this time of great changes in the industry, how could she let her boss go out and be free and unrestrained, and then face the most likely market on her own?
impact.
Chen Yang took a deep breath, nodded, leaned back on the chair, looked at Huang Shan and said with a smile, "Since you let me be the mascot, you already have a countermeasure, right?"
"Yes," Huang Shan smiled and said, "Our public relations department is not just freeloaders. The public relations manager has some experience in this area before. From the time we finalized the spokesperson, he made a plan and also found
I have engaged two consulting companies to improve the plan together. I have seen it and there should be no problem."
Chen Yang pursed his lips and asked, "What are they going to do?"
"Well, let's start from two aspects," Huang Shan said. "One is the direction of public opinion. If what we envision really happens, the best way is not to respond. As long as you don't respond, the popularity will not rise.
Then directly use the fans of the three spokespersons to stir up the popularity of the new endorsements, and use their popularity to dilute other topics.
The other is a technical solution. If there are really excessive posts, we will contact the corresponding website to delete them."
Chen Yang narrowed his eyes and thought for a moment. After a moment, he shook his head slightly and said, "This is quite satisfactory, but wouldn't it be a waste of a good opportunity given by the opponent?!"
"ah?"
Huang Shan was stunned for a moment in confusion, "What do you mean?"
Chen Yang laughed and said, "Do you know what celebrities are most afraid of?"
Huang Shan rolled her eyes twice, thought for a while and said, "Not red?"
"Yes, just not popular," Chen Yang said with a smile, "For celebrities, even if they are scolded every day, it is better than being remembered by no one."
Huang Shan grinned, "Just like the big star Xu in Party A and Party B?!"
As soon as she finished speaking, she felt something in her heart, and the smile on her face faded, "What do you mean, do you mean to face the doubts head-on?"
"It's not just about confronting doubts,"
Chen Yang knocked on the table and said while thinking, "Don't do the plan you just mentioned. Draw up a new plan. Both sides will do it themselves. No matter whether the opponent makes a move or not, when the press conference is held, immediately post questions about Damai
Change the agent,
Then ask the public relations department to write more plans as soon as possible, organize people to conduct debates online, and directly muddy the water. In addition to post bars, forums, all social networking sites including blogs and Weibo are arranged to have people on them, making the hype more lively.
I want everyone to know that Damai’s new mobile phone is on the market!”
Huang Shan covered her eyes speechlessly. After two or three seconds, she put down her hand, looked at Chen Yang and said, "Boss, your hands are really dirty!"
"How can this be said to be negative," Chen Yang retorted very seriously, "I am sacrificing myself for the company. You have to praise me. Don't forget, your dividends are included in the company's profits!"
Huang Shan immediately put her hands together and bowed, "Thank you!"
"Well, this is the right attitude,"
Chen Yang nodded pretending to be grand, and then said, "However, there are two points to pay attention to in this plan. First, the positive side must overwhelm the negative side. The negative side simply has only one foothold, which is easy to deal with. Then you can ask them to find hundreds more."
It’s a positive argument, but don’t turn the hype into something really dark.”
"Understood," Huang Shan grinned with a fake smile on her face, "I'll ask them to give you 10,000 reasons!"
"roll,"
Chen Yang rolled his eyes, took a sip of water, and continued, "The second thing is that you have to rely on yourself to make the iron. Whether I continue to be the spokesperson or I am replaced by another celebrity, the quality of the product is fundamental. This point
Chapter completed!