Chapter 490 Yang Conspiracy(1/2)
After clinking glasses with Mr. Wu and saying sorry, Chen Yang walked to the other side with his glass in hand. Here were a dozen senior executives of domestic mobile phone companies, chatting in low voices about the upcoming changes in the mobile phone industry.
Since the birth of the first smartphone in 1993, this thing has been around for fifteen years. It has always coexisted with feature phones. To be more precise, it has survived in the cracks.
Although technology is developing and the 3G era is coming soon, no one believes that smart phones can replace the dominance of feature phones. This is determined by the market positioning of mobile phones.
Smartphones are targeted at business and professionals, with more complete functions and higher prices, while feature phones are aimed at the general audience and focus on affordable prices. It’s that simple.
Although there are also ordinary consumers buying smartphones, more people use feature phones, accounting for more than 80% of the entire mobile phone market. Obviously, feature phones are king.
However, Damai’s smartphone today clearly aims to subvert the market.
If these people still can't see this, they have wasted all their years in the industry.
And it is obvious that a storm will soon arise in the domestic mobile phone market. The center of this storm is smartphones. Whoever can develop a smartphone similar to Damai first and put it on the market will get the first bite of soup.
,
Yes, it's soup, not meat,
Because the meat is in the barley bowl!
It's a pity that even if it's just a mouthful of soup, it's not so easy to drink it.
Because technology takes time to accumulate!
Not to mention that they are very self-aware. Although their own mobile phones were produced by themselves in the past, they were not much different from copycat phones in essence. They were nothing more than purchasing spare parts and assembling them.
Compared with the copycat machine, it may just have one more license.
Well, now that the license has been cancelled, they are no different from those copycat phones.
Now let them develop their own smartphones?
I’m afraid I’m not joking!
Just when they were all smiling bitterly, when they saw Chen Yang coming over, they immediately stopped communicating and raised their glasses to say hello.
Chen Yang touched around, took a sip of champagne, pursed his lips, and said with a smile, "I know what you are worried about. Smartphones are no better than ordinary feature phones. There is currently no integrated chip similar to Lianfa
Choice, if you invest in hardware development yourself, the cost is not a small number.
But it doesn’t matter, we at Damai can provide ODM services and design and manufacture exclusive products for all parties!”
Hearing this, everyone was instantly stunned.
Of course they knew what odm meant, but they were even more confused because they knew it.
Think about it, if Huawei developed a unique breakthrough product, and then suddenly ran over to other mobile phone companies and said, it doesn’t matter, we can make money together, you don’t have this kind of product, we will make it for you, and it will still be the same.
Play your brand!
What kind of reaction will those colleagues have?
The most basic courtesy should be to be shocked!
This is the case now, even more so,
Because only Damai now has a unique hardware system that matches the Hongmeng system, Damai can eat it for a long time just by eating alone, and there is no need to share the good things.
Chen Yang explained seriously, "Currently, the global smartphone overlords are Lukia and Black Rose. They have their own products and systems. Moto, Sanxin, Dopod, Ham Sausage, Mio, etc. share the remaining market.
,In addition, Microsoft also occupies a considerable share of the ,operating system market,
Damai alone may be able to dominate for a while, but when these giants react, quickly absorb the advantages of Hongmeng, and even make improvements directly through market feedback, then Damai will be alone and it will be difficult for all of its peers to turn around.
,
But it will be different when the whole industry unites. We seize the first opportunity. In the future, we will not say that we will completely suppress the giants, but at least we will be able to fight against each other, so that we will not be overwhelmed by them like now."
These senior executives in the same industry quickly realized what Boss Chen was planning.
It's very simple. No one product can dominate the market. Not Lukia in the past, nor barley in the future.
Based on this, Damai first gathered a group of allies to seize the domestic smartphone market as much as possible before the big foreign brands reacted.
It is obvious that no one in this alliance can threaten Damai's status.
When the status of domestically produced mobile phones became stable and broke the dominance of foreign mobile phones in the domestic market, Damai would be the leader in the domestic mobile phone industry.
Driving away tigers and devouring wolves is nothing more than that.
Damai’s move is a conspiracy. You don’t have to join, but there will definitely be manufacturers that join. As long as someone joins, Damai’s goal will be achieved.
So what if Damai doesn't do this? Is it okay to use all the production capacity on itself and eat up the largest market share in one fell swoop?
It’s not impossible, but in a year at the latest, Damai will face encirclement and suppression by domestic and foreign counterparts.
Everyone rushes into the smartphone field crazily with self-developed, imitated or plagiarized products, and then fights into a red sea to see who has the last laugh.
At that time, not everyone will adopt the Hongmeng system, and part of the share that Barley ate before will be spit out.
In comparison, building industry alliances is no fun now!
At least, domestic smartphone operating systems will be dominated by Hongmeng!
…
Probably three or four years ago, that is, in 2045, there was a mobile phone cold wave in China. The specific reason is unknown. Anyway, the result was that more than 20 domestic mobile phone brands turned out to be popular in a short period of time.
Most of them fell down within a short period of time,
Dibit, which once clamored to surpass Rokia and become the world's No. 1 company, collapsed and its factory buildings were reclaimed by the government; Eastcom, which was once the first domestically produced mobile phone with independent intellectual property rights to obtain European FTA certification, silently reduced its mobile phone business and shifted to communications
systems engineering;
After two years of glory, Bird's sales have declined rapidly, and its market share has dropped to less than one percent. The myth has been broken. Now it has become a niche brand and is struggling to survive.
BYD stopped playing it himself and started working as an OEM.
There are also Southern Hi-tech, Jinpeng, Kejian, Xiaxin, Panda...
One by one they have withdrawn from people’s sight,
Nowadays, only BBK, Lenovo, ZTE, Tianyu, and Konka are still struggling.
Really, the waves are gone, the romantic figures of the ages, the stormy waves crash on the shore, and thousands of piles of snow are rolled up!
Well, half of the above-mentioned brands appeared at today’s press conference.
They were still muttering in their hearts before, our mobile phone business has shrunk to a disgrace, why are you still calling us over to show off your power?
Now I understand, hehe, that was the original idea.
There is no need to say that, isn’t it just a brand? A dead horse is treated as a living horse doctor, what if it really comes back to life!
What's more, the faces of the foreign brands in the venue just now made them uncomfortable. Even if they can't beat them in the end, I'm disgusted by your boss!
Xia Xin, who was stuck in the quagmire, was the most active, "Mr. Chen, can you briefly explain what the regulations are for this ODM OEM?"
“Very simple,”
Chen Yang turned around and smiled at him, "We have prepared a batch of mobile phone design plans, ranging from appearance to configuration. If you choose the one you choose, you can place an order directly. The configuration list can be selected repeatedly, and the appearance design only needs
If it is picked, it will be removed from the shelves.”
"What about the price range?" The guy from Bird stepped forward and said with a smile, "We are no better than barley. If the price is too high, I'm afraid it won't be easy to sell!"
When the others heard this, they nodded in agreement.
Chen Yang sighed secretly, this sentence revealed the essence of domestic mobile phones.
From the beginning to the end, they only thought about the price war. No one had ever thought about challenging their opponents from the technical and product levels. It was a fluke that such a brand could be prosperous for a while. How could it last long?
However, here in Chen Yang, it is enough to be prosperous for a while. If this wave falls, there will naturally be newcomers!
Then he raised his head and said seriously, "I can't explain the specific details. After all, it involves business secrets. If you are interested, you will naturally know when we discuss it in detail.
However, what I can tell you is that first of all, the price of a smartphone is definitely higher than that of a feature phone. After all, the cost is here, so please understand this."
A group of people nodded, uh uh uh uh, understand, understand,
Chen Yang continued, "However, considering the market tolerance, we have also made adjustments in the configuration and differentiated between high, medium and low-end. In terms of mid-range and low-end, compared with feature phones, they are not much higher. I believe it should still be there
Within your budget, the cost of one unit is about one thousand.
In addition, you get what you pay for. If you want a mobile phone with the same price as Damai, I can guarantee that there will be no difference in quality, only in the system interface.
But if you want a low-priced mobile phone, it’s not easy to compare it with Damai.”
"Of course we understand this, as long as the price is not too high," someone from Konka said with a smile, "What about production? Is there a minimum output limit?"
Chen Yang turned around again, "Currently, a production line can produce at least two thousand smartphones a day. With debugging and testing and other processes, it is reasonable to set a minimum output of 20,000 units, right?!"
Everyone nodded with satisfaction. It was only 20,000 units, and the cost price was only 20 to 30 million. This amount of money is still not much for these mobile phone manufacturers.
Although no one expressed their cooperation on the spot, Chen Yang knew that it was because there was no boss present.
By this time tomorrow, it is estimated that none of these brands will be able to escape.
As for these people, they are also silently making up their minds.
Let’s first use Damai’s strength to make a batch of products to test the waters. If the market is good, we will increase investment. On the one hand, we will continue to hire Damai as OEM, and on the other hand, we will start to develop our own smartphones.
One year later, you will find out who will live and who will die!
To be continued...