May has passed,

Life must continue, and reconstruction of earthquake zones is the top priority at present.

However, the most popular online now is a soft article advertisement.

If you want to donate, donate 100 million yuan, and if you want to drink, drink Wang Laoji.

Well, this is a bit similar to the flood incident in 1202. A donation made a pair of sneakers and saved a company.

Wang Laoji is the originator of similar incidents.

To be more precise, all charity marketing from now onwards and over the next decade have been copied this incident, so it is the most influential charity marketing case.

Even though Wang Laoji became Kadobao later, Kadobao was almost gone, and he was talked out countless times.

With the lead of Wang Laoji, all kinds of gods and demons appeared one after another, with true intentions and false intentions. The eyes of the whole world gathered here, as long as they could make a profit,

Among the most successful marketing examples, besides Wang Laoji, it is because of the "holy fire transmission" that they are involved in the whirlpool of national emotions and encounter a family blessing that is full of disasters.

At the suggestion of the Public Relations Department, Jialifu China Company immediately instructed five stores in Chengdu to urgently donate tents, quilts and other disaster relief items to the disaster area. At the same time, it informed the French headquarters. Jialifu International Foundation immediately decided to donate two million yuan of soft sister coins to the affected areas.

After some operation, not only did he wash his feet and get ashore successfully, but he also successfully escaped the "International Iron Rooster Ranking" that followed.

In fact, those well-known international brands are not considered very iron-clad. Later, many companies' donations almost reached tens of millions, far exceeding the donation amount of Jun Yefu.

However, multinational companies are relatively rigorous in the use of funds, especially charitable donations. When participating in social welfare undertakings, they generally need to apply to the headquarters and only then can they use funds to participate after obtaining approval, so the timeliness is naturally a bit short of timeliness.

But netizens don’t care about this. Anyway, those who didn’t pay a huge sum of money were all iron roosters!

National sentiment is rising, and the call for boycotting foreign brands' behavior of eating and teasing starts from this time.

Of course, no matter whether there is behind-the-scenes marketing or not, whether it is true or false, even if it is a show, as long as it is shown to be practical, it is worthy of praise for doing good things.

In addition to these, there are many role models,

Mr. Biao, a man of Chen Yang, who is currently the first person in charity, entrusted the Poverty Alleviation Foundation to donate 6.5 million yuan on the day of the earthquake and led 60 construction machinery to the disaster area.

Lao Li, the fund, organized manpower and supplies to rush to the disaster area as soon as possible, intending to go directly to the disaster area for rescue, but because the road was blocked, he was blocked and pulled his hair out of trouble.

Wu Jing was even one step ahead of him. After encountering obstacles, she was unwilling to give up. She left Han Hong, Tong Liya and others who came with him. Relying on knowing Wang Tao and the people in the drone control team, she wore training uniforms and sneaked into the airdrop team, lay on the drone and entered the disaster area. She was the first person to enter the disaster area except for the soldiers.

The leader inside was startled when he found him, but seeing that he worked harder than the soldiers, he was indeed not about causing trouble. After reporting, the army leader kept him.

As for other media and volunteers who came to hear the news, after the troops repeatedly explained, and Chen Yang made public appeals and public opinion control through various channels, he finally realized that his arrival was causing trouble for the rescue troops at this time, so he obediently was outside, even waiting in nearby cities.

After the road is opened and the materials and medical teams enter, when they need to be used, they will come inside to help.

However, the journalists and media were not idle either. On the one hand, they continued to pay attention to the official information, and on the other hand, they also focused on the aircraft running through the valley.

CCTV reporters have the most advantage. After contacting each other, they finally caught a chief and asked, "What is the situation now? Can our soldiers get in?"

"Now I have basically figured out the situation inside. The buildings are damaged in large quantities and the property losses of personnel are serious. Fortunately, with the preview of the Earthquake Bureau a few days ago, the social media has also strengthened the publicity of earthquake prevention and earthquake resistance knowledge. Most of the personnel were spared, but accordingly, higher requirements have been put forward for our rescue work."

The 50-year-old's face was serious. He was wearing training uniforms and could not tell the level, but it was definitely not low. He pointed to the construction road not far away and said, "Now our team is stepping up the passageway. On the other hand, it is also transporting supplies and personnel through drones. After our soldiers and emergency supplies arrived, the people in the earthquake area are now basically stable."

Then he looked at the camera, "Please rest assured by the motherland and the people. We will do our best to save the people's lives and property losses, and ensure that we will not give up one person!"

After saying that, he bowed and left in a hurry.

The reporter opened his mouth and wanted to ask about the situation of the drone, but thinking that this occasion was not suitable, he swallowed the words back, then his eyes turned around and stared at several operators in plain clothes in the crowd.

...

The frontline is stepping up rescue,

In society, enthusiastic donations have also formed a trend.

For enterprises, Mobile donated 286.2 million yuan, and State Grid donated more than 200 million yuan in funds and materials.

The first batch of companies in Chuang Future donated 200 million yuan. At the CCTV donation party on May 18, Chuang Future, Barley, Fireworks, Dajiang, Hengli, Anjia Real Estate and Anjia.com, a total of seven companies, donated 600 million yuan. In addition to the materials continuously transported to the disaster area during the period, the total expenditure exceeded one billion yuan.

Kunlun Mountain mineral water donated 100 million, Formosa Plastics 100 million, Rizhao Steel 100 million, ICBC 98.4 million, Yajule 100 million Xiangjiang coins plus 5 million Soft Girl coins, Agricultural Bank of China 80 million, Bank of China 80 million, Futukang 60 million, Tencent 20 million, Fengniu 101 million, Woolhu 5 million, and launched donations online,

Ali donated 25 million yuan to the disaster area, plus online fundraising, and raised more than 47 million yuan. In addition, Lao Ma personally donated 1 million yuan,...

Among the donations from all parties abroad, the highest amount was King Abu of Shah, who donated 40 million US dollars and 10 million US dollars of supplies, with a total amount of about 420 million soft sister coins, far exceeding other institutions and individuals, and almost caught up with Chen Yang.

The second place may not have been expected to be Canada. By the way, China-Canada relations were actually quite good at this time. They donated about 200 million soft girl coins and quickly sent rescue consultants to assist.

How much did his neighbors donate to the south?

Five hundred thousand US dollars!

Yes, you read it right, it's only half a million!

OK, don't mention them,

The third one was actually Brother San, who gave him about five million US dollars in rescue supplies...

Among the personal donations, the highest total was Uncle Shao Liu, with a total of 100 million yuan, followed by Chen Yang. In addition to the company, he donated another 100 million yuan. Superman Li donated 30 million yuan, and later added 100 million yuan to pay all the tuition and part of the living expenses for all the affected students. Uncle Sun Hung Kai 4 has 100 million yuan,...

Finally, after many summarization, in just one month, all sectors of society at home and abroad donated more than 60 billion yuan to the disaster area, and the amount not received was only tens of millions of yuan!

In such a charity relay race, some people laugh and some people cry,

The one who benefits the most is Kadobao, and the one who is hacked the most is not the multinational companies on the iron rooster rankings, but the real estate industry leader Yike Group.

Mr. Shi's inappropriate speech made Yike's stock price fall by 13% in a single day, and tens of billions of wealth evaporated instantly.

In view of the excessive social pressure, Mr. Shi had to hold a board meeting and re-formulate a new donation assistance plan, promising to bear no more than 100 million yuan in construction costs for the reconstruction of the disaster area within three to five years. Only then did he escape the disaster with lingering fear.

It is also because of this incident that the word "forced donation" appeared in front of the public for the first time!

...

The troubles will eventually pass, and after suffering, life will continue.

The focus of social public opinion has also shifted from disaster to reconstruction.

But at this time, it has nothing to do with Chen Yang.

He was now confused by an invitation letter.

Time, September 23rd to 25th,

Event, China Internet Conference,

Location, Jiangsu Nanjing International Expo Center,

Conference theme, integration promotes development, penetration creates value,

Organizer, China Internet Association,

Guiding units, the Ministry of Industry and Information Technology, the State Information Office, the Development and Reform Commission, etc., more than ten ministries and commissions and institutions.

If this invitation was not sent by the city government office, he would have thrown the trash can at first sight!

After sending the invitation letter for a few minutes, he suddenly had an idea and opened the earliest shareholder QQ group.

"Dear guys, if you have something to do, please ask me what the hell is that Internet conference?"

Really, if you want to talk about the World Internet Conference, he knows that in Wuzhen, many big guys will participate. The biggest gimmick every year is that the big guy has the most people and the highest grade.

Whenever this is the first time, Ah Li's old horse is the leader. Whether it is Xiao Ma or Dong Ge, it cannot be compared with the old horse who has the advantage of the territory.

But that's all!

Apart from the dinner party, no one cares what this Internet conference does!

But no one cares anymore. Anyone who cares a little about information in the Internet industry knows that there is such a conference.

What about the China Internet Conference?

As a semi-outsider who once wandered on the edge of the Internet industry, he has never heard of it!

And this invitation was sent by the city government office, so it was impossible to have a pheasant party to collect money.

If he didn't understand, he could only ask the big guys he knew.

As soon as his message was sent, someone immediately replied.

Lao Zhang, “【Shit】”

robin, “【Shit】”

pony, "Mr. Chen is mighty!!!"

pony, "Keep the formation [shaking]"

Chen Yang, "Ignor, boss, don't tease the newbies!"

Lao Zhang, "Oh, the world is getting worse and worse, and people's hearts are not as good as ever. These days, big guys like to pretend to be newbies. How can they live their life if they make newbies live!"

robin, "The big guy always pretends to be newbies like this, making it difficult for newbies to get along!"

pony, "【Shit】"

Chen Yang, "囧"

Lao Zhang, "Okay, don't joke, ask a serious question, Mr. Chen, interview, you said you donated more than one billion yuan, why don't you let me promote it for you? Look at the one selling beverages, what is the hype? Don't say that you compare with you, there are seven or eight more than him. Why don't they hype it up? It's uncomfortable to see!"

robin, "Yes, Mr. Chen, Chuang Future, Barley, Fireworks, Dajiang, Hengli, Anjia Real Estate, Anjia.com, any of these companies will beat 99% of the companies. And with our help, it is really not difficult to stir-fry, at least it is not difficult to suppress the one selling beverages!"

pony, "I'm also surprised by this. In addition to creating the future, not directly facing consumers, the other six companies have products that directly extend to terminals. If you hype them up on the head of selling beverages, these six companies can sell them crazy!"
To be continued...