Chapter eight hundred and seventy first: Really pulling(1/2)
"connect?"
Chen Yang picked a grape and threw it into his mouth. He looked at her and asked in confusion, "Didn't I say it last time? Banks can only do the work behind the payment platform. In fact, it is nothing more than the transfer and settlement of funds.
Business supply and payment scenario applications are the business of the platform company.
How else can you contact me?"
"Of course we know,"
Huang Shan threw away the toothpick, took out a tissue to wipe her hands, looked at Chen Yang and said, "What Xiaoyu means is, on the one hand, to use more and more Rainbow International Bank outlets to promote Tenpay on the spot, that is, to promote Tenpay on the spot.
,
On the other hand, on the payment page of Tenpay, there is an advertisement for Rainbow Bank to promote its business.
In fact, it means supporting each other and promoting business.
That's what it means.
But this kind of ordinary business linkage always feels too ordinary, and it is difficult to meet our expectations,"
Huang Shan shrugged lightly as she spoke, looking at Chen Yang, "What can you do to promote your business all at once?"
"Hehe, hehe,"
When Chen Yang heard this, he couldn't help but laugh twice, pointed at her and said, "I think you have become accustomed to eating fat in one go. This steady development method feels very distorted, right?!"
Huang Shan raised her eyebrows, leaned back on the chair, kicked off her shoes, pulled her legs up, and found a comfortable position. Then she looked at him and said, "If there is a way to become fat in one go,
, why should we slowly raise meat?
Besides, isn't it what you said? The Internet is fighting for a chance of survival. Tenpay can be considered an Internet company, and now we have Alipay with the largest market share. If we don't catch up, how can we still be in the future?
To gain a foothold in the market?”
Chen Yang pursed his lips, looked at her and smiled slightly, turned to look at Zou Rong, tilted his head towards Huang Shan, "Give it to her."
"Well, okay,"
Zou Rong quickly took out the paper and wiped her hands, got up and ran to the back of the desk, pulled out a document from the drawer, then came out and handed it to Huang Shan.
At the same time, he smiled and said, "Sister Shan, this was dictated by Yangyang. I compiled it. It took me two days to complete it and I'm preparing to give it to you."
Huang Shan looked at the two of them curiously, took it and opened it, then suddenly looked up at Chen Yang, "Are you ready?"
The content in this information is exactly Tenpay’s promotion plan.
Chen Yang dragged the fruit plate in front of her, grabbed a piece of dragon fruit and threw it into his mouth. He said with a smile without raising his head, "Caihong International Bank has entered the domestic market. Although it successfully obtained the license, it also has the support of Caihong Group.
, owning a basic disk,
However, no matter in terms of the number of business outlets or trust in the market, they cannot be compared with well-known domestic banks. Not to mention the first-tier banks, even several second-tier and third-tier regional banks have a strong reputation in the hearts of ordinary people.
It is also more credible than Rainbow International Bank.”
Hearing this, Huang Shan nodded slightly and said, "This is also what Xiaoyu and I focus on. It is easy to enter the domestic market relying on corporate customers, but if you want to expand the scale, include customers other than Rainbow Group, or even one billion natural people."
Attracting customers is the difficulty we have to solve.”
Chen Yang raised his head and looked at her and said with a smile, "But now there are mountains of banks in the country. There are several major state-owned banks in the first tier, there are about a dozen second tier banks, there are countless third tier, fourth tier and even rural commercial banks. There are also countless
There are some small private banks established by local enterprises to facilitate financing.
So many banks have already carved up the national commercial banking market. We want to steal from them, not to mention whether we can win.
Even if they can, who can guarantee that they won’t jump over the wall and resort to some dirty tricks outside the game?!”
Huang Shan raised her eyebrows and said with disdain, "Since it's just a dirty trick, it's not worth mentioning. What I care about is whether I can capture the market!"
Nowadays, she is really not afraid of this. When soldiers come, the water will be covered by the earth. Who dares to take advantage of the situation? The Rainbow Group team is not a vegetarian. She is not even afraid of bringing the lawsuit in front of the leaders.
"You have fallen into a misunderstanding. Why do you have to fight with others?"
Chen Yang wiped his hands with a tissue, leaned back against the back of the sofa, looked at her and said, "I once said repeatedly that the market will never be finished. Those who know how to do it can make the market better and better."
Big, you can discover markets that others can’t see.
For those who do not know how to do the market, if a large chunk of the market is handed over to them, they will only become smaller and smaller, and the business will become worse and worse. This is why there is a saying that it is difficult to conquer a country, but it is even more difficult to defend a country.
It is not impossible to compete for the market, but it depends on the situation. The current situation is that there is obviously a huge market in front of us, so why bother competing with those others."
Huang Shan actually pouted, "I'm in management, not marketing."
Then I opened the information and wanted to see how Boss Chen expanded the market.
If anyone in the company saw her looking like this, their glasses would probably be shattered.
After a few glances, Huang Shan suddenly raised her head and said, "The market you are talking about is on the Internet?"
Chen Yang shrugged and said with a smile, "Why do you think I had to acquire Tenpay and leave 49% of the shares in Goose Factory?"
He pointed at Huang Shan with a smile, "The payment platform is not valuable at all. You can just spend hundreds of thousands and find a group of engineers to build it. What is valuable is the application scenarios and the people who use this platform!"
After a pause, Chen Yang looked at her and said, "It is not difficult for Rainbow International Bank to gain a foothold in the country, but if it wants to expand its business and become a second-tier or even first-tier bank, it needs to be creative and adopt other aspects.
Think of a way,
The vast Internet space is a vast virgin land.
Although Alipay now occupies the majority of the market share, they have a big shortcoming, that is, they currently only regard Alipay as a payment tool and have not taken advantage of the advantages of a payment platform at all.
And this is our opportunity,
A true Internet payment platform is definitely not just a payment tool, but also a virtual financial mall."
He pointed to his head as he spoke, "Do you still remember what I said at that time? Don't let your thinking be limited. All the businesses of offline banks can be moved to this payment platform, allowing banks, insurance,
Financial institutions such as securities have become product suppliers of payment platforms.
And the opportunity for Rainbow International Bank lies here,
So, you just said that Rainbow International Bank will strengthen its ties with Tenpay. In fact, there is no need to do anything else. All the businesses of Rainbow International Bank will be organized, classified, rebranded, and provided to users in the form of Tenpay. This is
best contact,
In other words, Tenpay is a financial purchaser, and Rainbow International Bank wants to be its largest supplier, so as to provide the most comprehensive financial services to Internet users."
Huang Shan nodded slightly and looked down at the information again, "Collection and payment, cardless pre-authorization, credit card application, quick payment, gateway payment, uh, and identity verification and real-name authentication?"
Chen Yang picked up the teacup and took a sip, then explained, "You apply to open a bank card online. Doesn't the credit card require identity verification and real-name authentication?
There are also some website registrations that also require real-name verification. We can sign agreements with these websites to provide them with real-name verification services.
As long as the customer completes the real-name authentication on Tenpay, they can access it with one click, which saves a lot of time and cost for both the customer and the website."
"Got it,"
Huang Shan nodded and continued to scroll back. Then she raised her head and looked at him in confusion, "Why is there still Jingdong's promotion plan?"
Chen Yang's eyelids drooped, "Let's talk after reading this."
"oh,"
Huang Shan leaned on the sofa, holding the information and reading it carefully. After a while, she took a long breath, put the information down, looked at Chen Yang and said, "How can you still play like this?"
"why not?"
Chen Yang smiled and said, "With our financial support, Jingdong has developed rapidly in the past two years, but its reputation is limited to a few big cities. Even many consumers in second-tier cities have never heard of this website.
This is definitely not enough,
Therefore, we need a big battle to completely open up Jingdong's reputation and establish the concept of Jingdong's authenticity, speed and discounts in the minds of consumers.
The best way is to have a big online promotion."
He pointed at Huang Shan and said with a smile, "Do you remember what I said before, as long as the funds and plans are in place, I can create a festival even if there is no festival?!"
Huang Shan put her hand on her forehead and grinned, "Why don't you remember? In fact, I remember a lot of what you said. It's just that knowing is one thing, and how to use it is another. I feel like I'm old
I can’t keep up with your thinking anymore,”
He said, holding the information in front of his eyes, "Double Eleven E-commerce Festival? Haha, there will also be a rain of red envelopes during the Spring Festival Gala,"
She put the information down again, looked at Chen Yang and said, "For this Spring Festival Gala red envelope rain, are we going to shoot a short commercial and specifically introduce how to use it?"
In 2009, smartphones were not yet widely available. Although Damai’s smartphone shipments had exceeded 100 million units, 50% of them were sold abroad to earn foreign exchange.
Even if other smartphones are included, the current number of smartphones in China is only about 80 million.
Among them, 50 million are users of Damai, 15 million are users of Hongmeng Alliance’s domestic mobile phones, and the rest are foreign brands such as Apple, Nokiya, and Sanxin.
This is quite a lot. According to predictions from international communications-related research institutions, global smartphone shipments this year will be around 250 million units.
Therefore, in this case, more than 70% of domestic mobile phone users do not know how to use smartphones, so they cannot download Tenpay and grab the red envelopes from the Spring Festival Gala.
Chen Yang stretched out his hand to rub his face, looked at her and smiled, "Dear, I've written down the plan here, do you need me to say the rest?"
Huang Shan curled her lips and turned to look at Zou Rong, "You are such a cool man!"
Zou Rong nodded in agreement, "I think so."
"Okay,"
Huang Shan looked at the information in her hand, then took out a pen from her bag and wrote on it, "DaMai mobile phone, Tenpay APP development of red envelope grabbing function, operation of advertising shooting, um,"
To be continued...