"What else can you do..."

Because they are the best domestic basketball shoe brand at present!

Yao Ming muttered in his heart.

He promised Xu Jinnan to visit Peak's base, not just for his own endorsement contract.

Whether it is Peak, Anta or Li Ning, he is very clear about the subsequent developments of these three companies.

Li Ning has become the most successful basketball shoe brand, followed by Anta, and then Peak. Of course, there is another "Jordan" who is also quite successful, and once became the "benchmark" of the industry for "the authentic version cannot win pirated versions".

However, this is the situation after fifteen or twenty years. The situation is completely opposite. Peak, who became the sponsor of the Bayi men's basketball team in 1991, was the leader of the domestic basketball shoe brand. Anta, who will sponsor the domestic CBA soon, is still the second. Li Ning signed with NBA player Damon Jones in 2006 and gradually began to become bigger and stronger in basketball shoes.

If it is just for his personal signing, he doesn't have to go to Peak's base at all. With the current technology in basketball shoes, he believes Peak is completely ahead of the other two companies. Even until 2020, Li Ning did not completely beat Peak in basketball shoes. He only considered himself and Yao Ming could make a decision.

Definitely sign Pick.

He went this time to learn more about Peak's current situation.

Since that chat with Xu Jicheng, Yao Ming has always had the idea of ​​changing the domestic basketball ecological environment in advance. At present, China or in the next ten years, it is still the training model of "youth training teams". Each province is self-sufficient and cultivates talents by itself. Yao Ming already knows what the result is.

This is not a way to succeed.

Of course, Yao Ming also knew very well that he still needed to change the ecological environment of domestic basketball in 20 years and did not dare to make drastic reforms. Now he has no capital to change!

What he wanted to do now was just to inject something different into this stagnant water.

He thought for a long time and finally had a preliminary idea. Through selection, he selected 20 to 30 young men with basketball talent, preferably around thirteen or fourteen years old, and sent them to America for "basketball further study".

To put it bluntly, it was the later "Eagle Plan".

However, Yao Ming's selection method is very different from the later "Eagle Plan". After all, the "Eagle Plan" is still an internal selection and does not leave the scope of the "youth training team". The players sent out to train still have to sign a contract with the team. Well... it is understandable, after all, it is the money paid by the team.

What Yao Ming needs to do is to select the "genius boys" in the basketball industry through national selection and elimination through competition system.

Moreover, during the entire selection process, Yao Minghui asked the TV station to broadcast the entire process. To put it bluntly, it was the later phenomenon-level basketball variety show "This is Slam Dunk".

There are two benefits to doing this. The spotlight can undoubtedly train a person's mentality. Why is it not too outrageous to play in a court with more than 10,000 people in the NBA? This is entirely because they grew up in this environment since childhood!

In addition, such a variety show can definitely make the domestic basketball atmosphere more intense!

It kills multiple birds with one stone. This is what Yao Ming thought of, and it can affect the domestic basketball ecological environment as quickly as possible.

If you want to do such a program, sponsorship is essential.

Because the subsequent money for these "basketball genius teenagers" to go abroad for "basketball further studies" was quite a lot of money.

Of course, compared to the money spent, the money sponsors can earn back in the end is definitely more.

Not to mention other things, this kind of basketball variety show format is absolutely novel at the beginning of domestic variety shows. There is absolutely no big problem to become a national brand.

Is it still more to say what it means to become a "national brand"?

It is also because this brand is very likely to become a "national brand". Yao Ming will prefer domestic brands to be their sponsors in terms of choice. In other words, if a "national brand"-level basketball shoe really appears, it will not be that simple for Nike to enter the Chinese market in the future.

In addition, from the perspective of professionalism, he also hopes that the industry-related brands will sponsor it.

Peak is his current first choice.

In the next two years, they will be very active internationally. Not to mention these days, even in more than ten years, domestic basketball brands will only have one way to make big international news, that is, spend money!

Nowadays, Peak can be said to be rich and powerful!

...

Peak really attaches great importance to Yao Ming. When they arrived in Quanzhou, Peak Chairman Xu Jinnan had already brought people to wait at the airport. Yao Ming once again showed his popularity. When he walked out of the passenger passage, there were many surprises around him, as well as low voices such as "Look, it's Yao Ming".

The passenger passage, which was originally orderly, became a little confused. Fortunately, Yao Ming quickly left with Xu Jinnan and others, which did not cause large-scale congestion.

But the quick and chaotic scene just now was believed by people to be the top entertainment industry.

These perceptions made Yao Ming more determined to think in his heart!

Soon, under the leadership of Xu Jinnan, Yao Ming and Lu Hao, the other two "Yao Team" who met in Quanzhou, Zhang Benji and Wang Xiaopeng, who were in China, arrived at Peak's headquarters.

Next, Xu Jinnan took Yao Ming to visit the entire base. It has to be said that Peak is the best brand shoe made in China. From their facilities and equipment, it can be seen that it is already comparable to the scale and professionalism of foreign basketball shoe brands in the United States.

"How about it?"

After the entire visit, Xu Jinnan asked Yao Ming carefully.

Compared with domestic basketball brands, Xu Jinnan is very confident about the current scale of the Peak Base, but Yao Ming returned from abroad and has a much broader horizon. In front of Yao Ming, he is somewhat unconfident.

"It's not bad. Although it's not as good as Nike and Adidas, it's not much different from other foreign basketball shoe brands' bases." Yao Ming nodded slightly and answered truthfully.

"It will be better in the future, and it will be better." Xu Jinnan quickly added this sentence.

"I believe it will be better!" Yao Ming nodded again. Overall, Peak's current situation exceeded his expectations.

It seems that their current strength is a little stronger than I thought...

After chatting for a while, Yao Ming and Zhang Benji and his group left.

He did not just pull Xu Jinnan to invest now. He needed to ask the team to prepare a specific plan. When the season is over, they are almost ready before officially starting to attract sponsorship.

Yao Ming did not go to other places and directly asked Zhang Benqi to send them to the airport. Today, it was already the 26th in China and the 25th in China. He had to rush back to Houston overnight, otherwise he would not have even had a half-day rest time. On the 27th, the Rockets had a game to play at home.

"I probably don't have time to go to the base of Li Ning and Anta. Brother-in-law, please contact me at that time to see if they are willing to visit us. You can take some pictures to me."
Chapter completed!