Chapter 1314 Korean paparazzi industry (2)
According to the staff of the brokerage company, the paparazzi media contacted the brokerage company to ask whether they wanted to admit the relationship? They also kept persuading the brokerage company to admit the relationship. Sometimes the paparazzi media would persuade them kindly, and sometimes they would be very tough. Sometimes the paparazzi media would say directly on the phone, and sometimes they would even call the person in charge of the brokerage company to discuss in person.
After receiving such contact, most brokerage companies will be troubled. In many cases, the paparazzi media only have a few photos to the brokerage company. If you only look at these photos, it is okay to justify it as a friend. But even so, the brokerage company is still afraid of the paparazzi media. Moreover, based on the intelligence capabilities of the paparazzi media, it is not a problem to find out some information. Therefore, it is better to stand up and admit it yourself than to force others to admit it, which has become the choice of many brokerage companies. But falling in love is not a sin, but being questioned by the paparazzi media with photos and finally being forced to admit it is of course a depressing thing.
In addition, in some cases, paparazzi media will also provide more exclusive clues to brokerage companies that recognize the facts of love. During the process, these paparazzi media will constantly emphasize that they are formal media and work for public welfare, and want to be considered as formal media that is the same as brokerage companies rather than street gossip tabloids.
For example, the D-Social website emphasizes that they believe that "only those who have media means are qualified to have the freedom of the media" and that they are just doing entertainment with their hearts, paying attention to the sense of the scene, and they will also have principles when taking photos, etc.
So, why will professional paparazzi media such as D Society and THEFACT appear in South Korea in the future?
The root cause is related to the abnormal media market in South Korea. Since the South Korean government relaxed the media registration conditions in 2005, as long as it registers a domain name for one year and collects 3 people, it can run a media. This situation ultimately leads to the extreme proliferation of domestic media in South Korea.
Since most of the Internet news in South Korea is monopolized by the three major portals, the new media has no room for survival. The establishment of D Society was in 2010. At this time, the number of media involved in entertainment involving NAVER (the largest portal in South Korea). There are only a few artists that the public really pays attention to, with 80 media outlets, each with an average of 10 journalists, and 800 entertainment journalists. In addition, many large media with capital and relationships have joined the entertainment media war in order to increase traffic, and there are also many media that are not qualified to cooperate with NAVER. It is conceivable how fierce the competition among Korean media is.
Therefore, for its own interests, D Club focused on attacking the latest news, gossip, entertainment news, gossip news, etc. in the Korean entertainment industry, and trained a group of professional paparazzi, followed Korean celebrity artists to secretly photograph Koreans, and even opened their own watermarks on the secret photos, as if they regarded paparazzi as a sacred profession.
Therefore, some people believe that D Society's move to become a professional paparazzi media is a kind of self-protection, and through various revelations, they can obtain their own value of existence and market value. Because of this, D Society, a rising star who was founded in 2010, will become a well-known entertainment media in the Korean entertainment industry in the future, making Korean celebrity artists frightened.
It is worth mentioning that many Korean media have no business rights and interview rights, but D Society is a media with complete business rights and interview rights. In addition to DISPATCH, D Society also has other Korean entertainment media such as TVREPORT. However, paparazzi basically do not participate in business affairs and do not understand the relevant situation of the business.
Among the online media operated in South Korea, nearly 60% are facing the dilemma of losses. Many media maintain their operations and their singleness can basically be summarized as advertising. The quotation of advertising is closely related to clicks, which can also understand why once paparazzi media breaks out, many media in South Korea will be involved in the hype of reports on the same topic.
However, D Society Corporation has not many staff members, but the per capita area is not small, and it is also located in a prosperous area in Gangnam District. Moreover, D Society often sends paparazzi to follow the stars who are playing outdoor activities, and regularly participates in the red carpet shooting of the Cannes Film Festival every year. It can be said that this shooting method has also become a way of survival for D Society to become famous. In order to maintain its brand image, D Society can spare no effort. For example, it spent tens of millions of won and sent several paparazzi to Europe, just to shoot Lee Min Ho and Bae Suzy's love. Even if the number of clicks on this news is high, it cannot immediately make such a large cost.
In layman's terms, it is not possible for D Society to make money by just relying on news leaks and advertising fees to earn money, which is not possible, or even at a loss. So, how can professional paparazzi media like D Society make profits? In response, D Society's internal employees laughed but didn't want to disclose the true profit methods of their media. This has led to various rumors such as "D Society cooperates with Korean intelligence agencies", "D Society cooperates with brokerage companies" and so on.
Anyway, Jin Jingcheng personally judged this: D club should have a very strong backstage and may be in line with the political circle. Not all the information in D club is exploded. Sometimes they will first communicate directly with the political circle when they encounter big information, first look at the political circle's face, see if the big news has the value of political scandals, then negotiate with the brokerage company, and then communicate with the political circle and the brokerage company how to deal with the big news. The big brokerage company has different political positions to support it. When necessary, they will sacrifice a few artists. Some small news will be sold directly to the brokerage company. If the company is too lazy to buy it, it will explode.
There is another strange phenomenon in South Korea. I believe many people have a misunderstanding that once a Korean star is exposed to his relationship, the manufacturer of the product she endorses will suffer losses. In fact, sometimes this is not the case, and the situation is even the opposite. The manufacturer sometimes becomes "happy" because of this.
For example: After "THEFACT" exposed the relationship between South Korean international Sun Xingmin and Girl's-Day member Min Ya, the number one ranked first in searching for major Korean portals was not "Sun Xingmin", but "Sun Xingmin's car". For example: After D-She exposed the relationship between South Korean national goddess figure skater Kim Yoona, the bento bucket that Kim Yoona was holding in the photo was sold out immediately.
From this perspective, on the one hand, the Korean public criticized the paparazzi behavior of paparazzi media, but on the other hand, they were willing to believe the authenticity of the scenes taken by paparazzi media, and were willing to believe that the products used by the stars in the secret photos were not sponsors, but products that were actually used in their private lives. This is also another side value brought by the rumor carnival.
In any case, the existence of paparazzi media such as D Society and THEFACT is true. They sometimes even fight for "digging" for many days and nights, and it is true that the responsibility of the Korean media environment is even more true.
In any case, in the future Korean entertainment industry, paparazzi media will inevitably become an important part.
And if Kim Jingcheng wants to realize his dream of taking charge of Korean entertainment, he must also win the paparazzi media!
Chapter completed!