"Set up an agent company?" Alisa Ferrero repeated Zhuang Mingge's words curiously.

"Yes, I plan to set up a brokerage company."

"The broker doesn't make much money, and it's very troublesome to manage such a company. How could you come up with such an idea?" Xiao Ferrero obviously had little interest in this industry with little profit.

The reason why Zhuang Mingge wanted to set up an agency is mainly because he recalled the GEA agency company run by Xiao Moji during the Serie A "phone door".

GEA brokerage was established in November 2001. It was formed by the merger of the United Athletics company formed by Andre Kranioti and Francesca Tanzi, with the football management company of Moji. Specifically, it was the merger of himself and Toti's former agent Zavalia and the United Athletics company founded by Kranioti, Francesca and Groz, Jr. to form GEA.

In 2002, GEA signed agency contracts with 200 players and dozens of coaches in Italian leagues, including big-name players such as Nesta, Divaio, Matrazi, Tachinadi, and well-known coaches such as Dernelli, Guidolin, and Mancini.

This company, which eventually became a "football brokerage trust", was not as most people imagined, full of monopoly and shady from the beginning. At least until it was truly controlled by Moji and became a tool for Moji and his son to make personal gain, it always played a positive role in "maintenance" of Serie A.

Yes, it is just "maintainment". With the sharp decline of Italy's overall economy in the 1990s, the Serie A, known as the "small World Cup", has been extremely affected. It is already difficult to "maintain" the strength of this European No. 1 league, let alone develop more broadly.

The most intuitive manifestation is that with the sharp depreciation of the Italian currency lira at the end of 1994, the operating costs of Serie A clubs increased significantly. Although the commercial value of football has been developed to a certain extent, in the context of economic recession, this small light can no longer stop the overall sluggish situation.

Take Zhuang Mingge's glorious 1994 season for example. The only 20 clubs in Serie A that were once glorious were left. Juventus maintained a profit in the 1993-94 season. Even AC Milan, the winner of the European Champions League this season, had to pay for the huge financial black hole.

However, it is such an inconspicuous GEA brokerage company, because it has had its own special features since its inception (mainly the composition of core members), which enables it to play an irreplaceable positive role in the Italian football circle of grievances and worries. In the complex and worrying situation of Serie A, it gathered some scattered forces together, especially in the first few years of the full implementation of the Boseman Act, which played an immeasurable role in maintaining and integrating the overall interests of the Serie A. Unfortunately, it unexpectedly became a private tool for Moji and his son, and became a witness to the complete decline of the Serie A.

"In addition to Alisa Ferrero and Giovanni Benetton, you all here or have relatives working in the club. So, have you heard of the case of Boseman, Belgium?"

"What is that?" Tie Ferrero, who was basically not concerned about football, tilted his head, and his cute look was very cute.

I found that many people said they didn’t know about this, so Zhuang Mingge had to start from the beginning:

In the summer of 1990, midfielder Jean Mark Boseman, who played for the Belgian League One, had expired at the end of the season with Club Quarter Liege, and the team was preparing to cut his annual salary by 60%, so Boseman hoped to transfer to Dunkirk in France.

However, at that time, Dunkirk was unable to pay the high transfer fee issued by Liege Club, which led to the failure of the transfer. Under the old transfer system, even if the player's contract expires and other clubs want to recruit him, they must pay the transfer fee to the player's original club before the transfer fee will be completed.

After receiving legal advice, Boseman sued Standard Liege and the Belgian Football Association in August 1990; in November, a Belgian district court ruled that Boseman's transfer was legal, and the Standard Liege club refused to accept the judgment and appealed; half a year later, the Belgian Appeal Court ruled to reject the appeal; in January 1992, Boseman was rejected when applying for unemployment benefits from the Belgian government. In anger, he beat the lawsuit to the European Court of Justice in The Hague, Netherlands, and claimed $1 million on the grounds that Liege club refused to let its transfer violated the "Roman Treaty" of "EU citizens have the right to freely choose their place of residence and free choice of employment." Boseman also asked the EU to order UEFA to relax restrictions on non-EU players, because such restrictions are fundamentally discriminatory.

Zhuang Mingge roughly told Boseman's experience of appeal to the group of people in front of him: "Rosera, you graduated from the law department of the University of Rome. You should know that Boseman's request is very reasonable from the perspective of the Rome Treaty, so UEFA will definitely not change the EU's practice of maintaining the original judgment."

"Yes, you're right, but I think UEFA will resist this bill."

"UEFA is indeed extremely powerful in the eyes of the club, but what is it in front of two behemoths, the European Court of Justice and the EU?" Zhuang Mingge revealed the key in one sentence, "The implementation of this bill will have a very far-reaching impact on the direction of European football."

"Once this bill is implemented, the flow of players within the EU will accelerate, and a large number of excellent players will begin to concentrate in wealthy families with more resources. In order to retain players, small teams must issue large contracts. At this time, the agency's income and voice will increase greatly."

"Antonio, you mean, the purpose of establishing this brokerage company is to this? When the broker's income rises, our company's profits will increase significantly?" Alisa Ferrero's eyes shining, as if he saw countless green dollars waving to him.

Zhuang Mingge looked at the innocent and cute girl in front of him, smiled and nodded, then shook his head. He turned his gaze to Rosela Sensi, who was sitting aside as if thinking, "Rosea, what do you think?"

No one else has handled football club affairs, so Zhuang Mingge can only choose Rosella Sensi, who also holds a position in the club.

"Antonio, you mean, through this agency company, to control the number and quality of players in the entire Italian league?"

"BINGO, right answer." Zhuang Mingge snapped his fingers and admired Rosella's wit. He is truly a strong man who could last for several years in Rome after the death of Old Sensi. "However, I think the role of this agency company is limited to controlling the inflow of the league and the quality of players out of the game to prevent excessive loss of Serie A stars, rather than a tool for a club to seek personal gain."

This is what Zhuang Mingge is most worried about. Since most of the people who are sitting are "playboys" who are not doing their jobs or are only willing to be a hand-off manager, the GEA in later generations will be taken advantage of by Xiao Moji.

"I think there should be no problem with this. We can hire a manager from outside to run this brokerage company, and at the same time limit all shareholders related to the football industry only have the power to invest and dividends, and are not allowed to interfere with the operation of the company. Once discovered, the person who violates the rules will be kicked out of the company." Rosella thought for a while and said, "You can also make a little money by transferring some players to this company."

Due to the recent failure to play betting, all the playboys are empty. They cheered for this job that only needs to "pimp" to earn pocket money. Therefore, Zhuang Mingge's proposal to establish this agency company was immediately approved unanimously.
Chapter completed!