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Although the Italian Football Association was quite dissatisfied with the proposal submitted by the professional league, it believed that it was a disguised capture of the matter that should have been handled by them, but it could only approve the proposal helplessly. After all, there are some people behind these clubs that they can't afford to offend and do not want to offend.

By the way, except for the Football Associations in some countries, the Football Associations in most countries are private institutions and do not belong to government civil servants. Therefore, there is no saying that the people do not fight with the officials. [Because they are all people]

After obtaining approval from the Football Association, the Professional League immediately released a public bidding plan to the outside world through major sports newspapers in Italy, and the release of this news immediately attracted the attention of countless interested people.

Among them, there is the News Group that Zhuang Mingge most wants to see.

"Hey, father, come and see this news!" A young man in his early twenties rushed into his father's study like a wind, holding a newly published Milan Sports News in his hand, shouting excitedly.

"James, how many times have you told you that you should be calm when you encounter something, don't always be so whispering. This will make our Murdoch family look like a nouveau riche without any depth." Rupert Murdoch, sitting in the study, did not have any emotional fluctuations because of his son's screams. He was used to the strong winds and waves, asked his son to remain calm.

"Father! Come and take a look at this newspaper. This is a great opportunity for our News Corporation to enter the European continent!" The excited little Murdoch obviously ignored his father's words at this moment and said dancing.

"Oh." Rupert Murdoch, who was already sixty-five years old, couldn't help but sigh in his heart when he saw this scene, saying that this son has indeed inherited his keen sense of smell in the business field, and he can't even see his emotions. Otherwise, he would have handed over part of News Group's business to Murdoch Jr.

"Father, come and take a look at this report. It says that the Serie A professional league is very dissatisfied with the broadcast contract provided by Mediaset, and believes that this is a serious underestimation of the league's brand value. After research and decision, the professional league requires the Italian Football Association to package and sell the TV broadcast contract for the next three seasons of the Serie A in the form of public tender! At present, the Italian Football Association has approved the application for the professional league." James Murdoch read the report briefly, and then looked at his father with excitement.

Dear, said, "Father, have you always wanted to enter the European media industry through football? The Serie A is much more famous than the Premier League we have, and the Italian team has performed better in the European arena and has more audiences. If you can take advantage of this opportunity to win the Serie A now, you can not only open a big gap from the siege that has always blocked us from entering those European companies, but also reduce the risk of only putting eggs in the Premier League basket."

"Wait, don't worry, James." Old Murdoch raised his hand, interrupted his son's constant talk, and began to describe his thoughts. "The broadcast rights of the Serie A League are indeed a hot commodity, but have you ever thought about how much broadcasting fees should be paid if we want to compete for the Serie A broadcast rights?"

After hearing what Murdoch said, James Murdoch immediately realized that his father had agreed to his opinion on entering the Serie A in disguise. At the same time, in response to the question raised by Murdoch, Murdoch began to quickly start his brain.

Due to the existence of EU antitrust law, the new season's Serie A broadcast will be divided into four sections to bid separately.

Section A is a match held on Sunday afternoon. The time of this section is also the traditional Serie A game time. In each nine games, in addition to the last round of the league, six games will be played during this period. Since the total number of games and the broadcast time is within the traditional golden viewing time of Italians, the price of the TV broadcast rights in this section is the highest.

Section B is a match held on Sunday night. Although there is only one match per round in this section, it is often the "highlight" carefully selected by the Football Association from this round of league when arranging the schedule. There are many potential highlights of the game, which is enough to ensure that this match can attract enough audiences. Therefore, the ratings must be not low, making the value of this section generally optimistic.

There are 36 games in total in Section C. The special feature of this section is that all the matches are arranged in the middle of the week when there is a double match in one week. Although the total number of matches exceeds the second section, due to the limitations of the match time, the valuation of this section is not as good as that of Section B.

As for the D section, it is most despised. Although two games are arranged in this section in each round (except the last round of the league), its game time is set on Saturday for the first time. It is generally determined to be on Saturday, but it is just a game to stir up the atmosphere of Sunday's game, which is the so-called mattress. Therefore, the value of this section is the least favorable of the four sections.

Thinking of this, Little Murdoch made up his mind and spoke:

"Considering the value of these four sections and the EU's antitrust law, I think our News Corp should focus on the most important section A and section B, which is the highlight of the league. If we can only take one of the section C and section D, we think that our News Corp should focus on the section D that is least favored by others."

"Oh? Section A and Section B are the two sections with the most broadcasting sessions and the most eye-catching points, so of course they should be taken. However, between Section C and Section D, why did you choose the D section D that is least favored?" Old Murdoch was a little happy when he heard his son say this, but his face remained calm. "James, is there any reason for choosing this?"

"Because the three major European Cups are usually played in the middle of the week, and UEFA stipulates that the interval between two consecutive games must be more than 72 hours. Therefore, I estimate that the teams participating in the so-called cushion matches on Saturday are likely to have these teams." Murdoch Jr. replied in an orderly manner, "When the C-segment is moved to the mid-week matches, the uncertainty is higher than that of the D-segment, because the weekly double matches of the strong team are usually in the middle-week European competitions and weekend leagues, so when it comes to the mid-week matches, their teams are not as attractive to fans as in the D-segment."

"What makes sense is that, you will be fully responsible for the next Serie A bid, but remember to report the progress to me at any time." Seeing that his son was not easily disturbed by the information from the outside world, Old Murdoch nodded in approval and assigned a new task to James Murdoch.
Chapter completed!