Giving too much?
Lin Ying was full of doubts.
What kind of situation could make the well-informed Duffy say such a thing?
And they?
Is it Anta, Peak or Li-Ning?
Or should I say, both?
After Duffy finished speaking, he showed Lin Ying the quotations he had compiled previously.
After reading it, Lin Ying suddenly realized that what Duffy said made sense!
The contracts offered by Nike and Adidas are similar. Nike is 18 million for 6 years, Adidas is 12 million for 4 years, and Reebok is 17 million for 5 years.
The number of years varies, but the average is about 3 million a year, which is equivalent to RMB 20 million, which is almost the future endorsement fee of Guo Ailun.
At that time, Guo Ailun was the top basketball endorsement earner in Asia, but it was only 13 or 14 years later.
It's only 2007, and this is already a very lucrative contract for a rookie.
You must know that Durant’s previous contract with Nike was for 60 million for 7 years, of which 10 million was a bonus.
Not counting bonuses, the average annual salary is just over 7 million.
In fact, the contract Lin Ying received is the largest among all rookies this year except Durant.
Some people often ask what is the Chinese market. It sounds mysterious, but then this is it.
This is the same as what Lin Ying thought before. It will be sold wherever it is sold. As long as it can be sold, it is the market, and the endorsement fee will naturally be high!
The popularity brought by this wave of Asian Championships, coupled with Lin Ying's outstanding appearance, this contract is very reasonable.
Then in China, Peak offered a six-year contract of 30 million yuan, Li Ning offered a five-year contract of 28 million yuan, and Anta offered a seven-year contract of 40 million yuan!
These quotes are the same as those from Nike, Adidas and others, and they are all good deals!
Almost, twice the price!
This quotation is really optimistic about Lin Ying.
Take Peak as an example. The biggest player they currently sign is Shane Battier, and his annual endorsement fee is less than US$2 million.
Really, they gave too much!
"But the biggest problem now is the quality of sneakers."
Duffy added another sentence after finishing speaking.
This sentence also hits the point.
No matter how much money you give, if the quality of the shoes is not good, it will not be a good thing for Lin Ying.
Because you have to wear brand-name shoes to play when you are an endorser. If you get injured because of substandard quality shoes, it will be more than worth the loss.
Regardless of how strong NBA players are or how talented they are, if a part breaks, it will have to be returned to the factory.
Especially feet are very valuable.
Lin Ying nodded.
This is also the biggest problem he has thought about before signing with a domestic brand.
Sneakers are two different concepts from shoes. They contain technological content.
Like Anta, in history, in order to improve the quality of shoes, it invested hundreds of millions in research and development, and it could barely keep up with Nike and others.
Now, the quality is definitely not good.
"How about I sign with Nike and them first, with a shorter term, and then switch to other brands later?"
Lin Ying suggested a compromise method.
"It's not impossible, but if it's Nike and Adidas, there might be a problem."
"what is the problem?"
"When you switch, you may not be able to sign a big contract."
Tamiflu is still experienced.
Sneaker brands have a "virgin complex"!
The most typical representative is Kobe.
Because I had endorsed Adidas before, when I switched to Nike in 2003, Nike only gave me 45 million for 5 years!
What they gave James was 90 million in 7 years!
At that time, Kobe and O'Neal had just led the Lakers to complete their dynasty, and James was still a rookie who had not yet entered the league!
Even from the perspective of selling shoes, defenders sell more shoes than forwards!
Kobe is not the only one with similar examples, the same goes for Garnett and Carter.
Even if the superstar is like this, if Lin Ying is still a rookie now, he will probably face such a problem by then.
"But I don't know if this is the case with Chinese sneaker manufacturers."
Duffy then added that although he was experienced, those experience values ​​​​applied to what he knew.
Lin Ying didn't say anything, but it wasn't that he didn't know, but that what he knew could only be seen by the clairvoyance.
Because of the issue of brand influence, domestic sneaker brands cannot, or are not qualified to, talk about signing superstars.
Like O'Neal and Wade, they were all signed when they were very old. Thompson and Hayward are already very rare.
“But if you want to switch to a Chinese brand in the future, you will encounter a new problem.
You don’t know when the quality of Chinese sneakers will reach the same level, or maybe it will never reach it.”
Duffy considered Lin Ying's situation thoroughly.
This is really a headache.
Although in the understanding of Lin Ying, a time traveler, the reality is not as unattainable as Duffy said.
But it should be at least ten years later.
In other words, will he endorse Nike or Adidas for ten years?
Since he has been an endorser for ten years, if he can succeed, given his popularity in China, the contract will definitely not be small.
There is even a certain probability of getting a lifetime contract, just like Durant and James.
There was no need to switch at that time.
But if he fails to win, then even brands like Nike will probably not look down on him.
No one is a philanthropist.
"Well, you communicate with them again, tell them my shoe size, and ask them to bring the best sneakers over for me to try on. If the difference is just in appearance or the quality difference is not particularly big, we will sign a contract
This side of the country.”
Lin Ying finally spoke.
Duffy nodded, this was the best solution.
In the next few days, Duffy took Lin Ying to meet with representatives of several sneaker manufacturers.
He also tried on the shoes provided by each sneaker manufacturer.
Conclusion after trying it out: Nike's shoes are of the best quality among all shoes, Reebok and Adidas can only compare with them in certain aspects.
In China, Peak is the best, and the comfort level is relatively close, but there is still a clear gap in technology.
But what is more interesting is that Li Ning avoided talking about the quality of the shoes and only talked about endorsement fees, which made Lin Ying and Duffy dumbfounded.
The last one to come is Anta.
What Lin Ying didn't expect was that several people from Anta came, and they didn't even bring sneakers!
This made Lin Ying and Duffy a little confused.
Is Anta voluntarily withdrawing?
But if you quit, you shouldn’t have someone come back, right?
While the two were confused, the two sides sat down to negotiate.
The first words spoken by the other person stunned the two of them.
"The quality of Anta's current sneakers is indeed far inferior to those of Nike, but we are more focused on the future."
Good guy.
Could this be Li Ning Anta, one talking about money, and the other... trying to make a big deal?
Fortunately, the next words from the other side dispelled their doubts.
"We plan to acquire a foreign high-tech sneaker company, improve our sneaker technology, and create a special series of sneakers for Lin Ying."
Lin Ying was stunned for a moment when he heard this.
This angle was completely beyond his expectation!
As the two parties continued to communicate, Lin Ying also learned more about Anta.
For example, Anta is the first company in China to directly establish a national sports science laboratory.
This is related to CBA.
In 2004, Anta became a sponsor of the CBA. Anta hoped that all CBA players could wear Anta shoes in games, but they were rejected.
Because the quality of Anta's shoes is not good enough, many players give the reason that they are "uncomfortable".
This is actually not the blame of the athletes. They were thinking the same thing as Duffy before: What should I do if I get injured while wearing your shoes?
At that time, Anta was ruthless and directly set up a national-level laboratory, which is still the case today.
But no matter which industry it is, it takes time to develop this thing.
It has only been three years, and it is unrealistic for you to develop technology comparable to Nike.
That’s why Anta proposed a new acquisition plan.
Acquire a foreign brand company so that you can obtain the other party's technology in a short period of time.
Not only can it quickly build a brand, but it can also speed up the development of its own sneakers.
"It will be a huge investment."
Daffy said after listening.
He had already restrained his emotions, because this was the first time he heard that a sneaker manufacturer went directly to buy shoes for someone.
"Mr. Bill, don't worry about this, we have money."
The ANTA staff opposite said that Duffy was speechless.
What else can I say?
But this is not Versailles, because Anta just went public in July this year and received a large wave of financing, which is when it is the richest.
Lin Ying later remembered that Anta really liked acquisitions, and in history it even almost completed the acquisition of Puma.
At the end of the day, it is already a very large group company, and it can directly compete with Nike, Adidas and others to compete with Antetokounmpo.
"We are already discussing with Fila about the operating rights in China, and they will share some of their technology with us."
Perhaps because they were afraid that Duffy and Lin Ying wouldn't believe it, the people at Anta directly reported it as a "trade secret."
Duffy was really a little surprised this time.
Fila is a well-known Italian brand with a century-old history, and it is not only used in sneakers, but also in tennis tournaments.
Lin Ying was also impressed.
At that time, the Xinjiang cotton incident occurred. A number of brands participated in political boycotts of Xinjiang cotton, but one of them supported China Fila.
At that time, Fila China was already a subsidiary of Anta, and had multiple overseas design centers, which were separate companies.
So this wave is real business information.
Anta is sincere this time and is determined to win!
"But even if you make the acquisition, you probably won't be able to release sneakers so quickly, right?"
Duffy raised his new doubts.
"Yes, we have also considered this, so we can sign a contract first, and then before the sneakers are developed, we allow Lin Ying to wear other brands of shoes to play."
This wave, ah, this wave is a bit awesome!
Duffy was stunned.
Sneaker contracts are generally divided into three categories.
The first level is a signature sneaker contract, which means having brand signature sneakers and being a brand image spokesperson;
The second level is a cash contract, which is the contract that most players have. If Lin Ying signs with Nike, Adidas will also be in this level;
The third tier is purely a commodity contract, which is basically equivalent to the sneaker company providing shoes to players for them to play on the field, and no cash is involved.
What Anta means in plainer terms is that we sign the contract first. Before the shoes are developed, you can wear these shoes from Nike, Adidas, etc., as long as it is a third-tier commercial contract!
Generally speaking, which brand a player endorses will determine which brand of shoes he or she will wear to play.
Especially since Lin Ying is so influential now, signing a contract and wearing other people's shoes to play games is equivalent to giving others free advertising!
So don't be surprised by Duffy's reaction.
Lin Ying was surprised.
This can only mean one thing: Anta really values ​​Lin Ying, more than they did Thompson in history.
Just when Lin Ying and Duffy were about to discuss whether to settle for Anta.
Anta threw out their third trump card.
It was that trump card that made Lin Ying know why they came without sneakers.
Because compared to what they said, the temporary sneaker quality issues are no longer that important.
Lin Ying even agreed directly!
Anta prepared a new contract for Lin Ying.
The contract amount is slightly higher than the original, about 42 million over 7 years.
However, this contract is a gambling contract.
What is a gambling contract, that is, a contract with a "gambling agreement".
This type of contract is rare now, but it is not unknown in history.
The most famous one is Joel Embiid.
Embiid missed too many games due to injuries in the early stages of his career, but his dominance is clearly visible.
When his contract expired, his parent team, the Mosaics, entered into a gambling contract in order not to let go of such a super center for nothing.
The various complex rules and regulations in the contract are dizzying.
But roughly speaking, the number of times Embiid plays, his contract amount will rise by a level.
And if he is laid off in a certain year, his contract in the following years will become unguaranteed.
From this contract you can probably understand the uniqueness of this contract.
The risk is extremely high, but the reward ratio is also extremely high.
The content of the gambling agreement Anta prepared for Lin Ying is as follows:
If Lin Ying is selected as an All-Star within his rookie contract, they will make Lin Ying's sneakers an independent brand, and Lin Ying will enjoy 50% of the sneaker dividends!
Just, awesome Klass!
Duffy has been in the industry for so many years, and the last time he saw someone with a similar contract was Michael Jordan!
This kind of contract, coupled with the previous conditions, Lin Ying had no reason to refuse.
Soon, both parties signed the contract directly in the hotel.
At this time, Duffy finally understood why so many people came to Anta, because they were all ready to take photos to commemorate this historic moment.
After taking the photo, Duffy couldn't help but reach out and wipe the sweat from his forehead.
"You know, I'm curious, why would you place a bet on Lin? Yi is also a very good player."
Duffy asked a question that must have puzzled him.
"We have seen Lin's extraordinary skills. It is not only his skills, but also his fighting spirit and spirit. It is hard for us to believe that he will not succeed."
The people at Anta answered very directly.
"But it will be a gamble, and the risks are not small."
The contract was signed, and Duffy didn't have to worry about anyone going back on his word, so he only spoke from the bottom of his heart.
"We know, but we are willing to gamble with him."
In Duffy's still surprised eyes, Anta's person then added,
Chapter completed!