The spring river is warm and the duck prophet, and the online broadcast platform has an extremely keen sense of whether a work can become popular.

After the peak night, the popularity of the Voice of China began to decline from its peak, while "China on the Bite of the Tongue" began to rise since the Mid-Autumn Festival. When the third episode was broadcast, the ratings of Tomato Channel officially exceeded 1, and the Qiyi Platform reached an exaggerated 24-hour 10 million on-demand volume.

Watching 10 million on-demand volume alone may not be a big deal, but this 10 million on-demand volume is subscription volume. The platform initially planned to be free for the first episode, but it was not popular enough at the beginning, so I decided to watch the first two episodes for free, and VIP members in the third episode were given priority. Under this premise, reaching 10 million on-demand volume can be said to be extremely amazing.

The joy of Qiyi Video is not only because the on-demand volume continues to soar, but more importantly, the taste and culture of this documentary are also all programs, but some programs have a higher style, while others just can't get on the table.

After the third episode of "China on the Bite of the Tongue" was broadcast, CCTV and People's Daily all noticed this quietly popular food culture program and commented specifically, which was a treatment that the Voice of China did not receive at its peak.

The comments and praise from CCTV and People's Daily are equivalent to the official tone given, which is a powerful boost and publicity for the program. Now the people of the whole country know.

Guo Kaige can be said to be proud at the board meeting this week. Didn’t you, the directors, say I am nepotist? Didn’t my brother not do it? Now I don’t speak anymore? When anyone can make no mistakes, my brother was indeed out of the way to vote for "Sound Moving China", but it was also discussed and approved by the board of directors at that time. If the program became popular, everyone’s credit and the program was lost, they would push them to my brother?

Guo Kaige made a high-profile statement in front of a group of directors that Qiyi will take bigger steps in the future and give young people more opportunities. The current era is the era of young people. Online video platforms must keep up with the pace of the times, not afraid of spending money, not afraid of mistakes, and fear that they cannot keep up with the pace. Once they are left behind by their peers, they will not be able to catch up with no matter how much money you spend. In this regard, Guo Kaixuan is obviously forward-looking. "China on the Bite of the Tongue" only spent five million, and advertising investment is currently influx.

Not to mention anything else, just the sponsorship fee has already made a profit. Putting aside economic interests, as an online platform, they value popularity and discussion more.

Popularity and discussion represent traffic. In today's era when traffic is king, are you worried about not being able to make money with traffic?

Some people also noticed this quietly popular program. Xu Mingfeng was a little aware of this incident and specially called Luo Peihong.

When Luo Peihong heard that he was doing this, he couldn't help laughing: "What do you ask me? I'm still on Nanjiang TV Station. Go and ask Zhang Hehuan. If it's not convenient, you can ask Mu Xichun. I really didn't intervene in the matter of Xinxing Domain."

Xu Mingfeng said: "Don't I think we are close."

Luo Peihong said: "Don't do this with me. I'll divorce you. We are just barely ordinary friends now."

"Any couple is developed from ordinary friends, Peihong, why don't you think about it?"

"I'll die if it's okay!"

Xu Mingfeng said: "Don't worry, I'm really worried. Today I looked at the data of "China on the Bite of the Tongue". It can be said that the data is amazing and has entered the top ten of the hot searches."

Luo Peihong joked: "You are just stinking when you eat the bowl and look at the pot."

Xu Mingfeng complained: "When did I have this problem?"

Luo Peihong said: "This documentary was made in the late stage on our station, and Sun provided strong support, but this documentary was first asked by Tomato Station to cooperate with him. Because we only provided the place and equipment, I don't know much about the specific situation."

Xu Mingfeng said with regret: "If I had known, I would have bought it first."

Luo Peihong said: "You have known the online broadcast rights of "Xuan Qin Ji" for a long time. You don't want to sell it to you for 50 million."

Xu Mingfeng was exposed by her and smiled a little embarrassedly: "You should know that in my situation at that time, the Good Voice has not been broadcast yet. I will spend another 50 million to buy "The Legend of Qin" and will definitely be questioned by the directors."

"Xu Mingfeng, you still lack vision. I will ask you, have Zhang Hehuan made any mistakes in taking action?"

Xu Mingfeng was stopped by her. Looking back now, even "We Are All Actors" was a hit at the beginning. If it weren't for the endless black material of mentors, it would have become a phenomenal variety show.

Luo Peihong's words are really true. His confidence in Zhang Hehuan is not as firm as theirs. However, he also expressed his willingness to continue to cooperate to Zhang Hehuan, but Zhang Hehuan's attitude is relatively perfunctory. "China on the Bite of the Tongue" chose to cooperate with Tomato and Strange. From another perspective, Zhang Hehuan wants to succeed on different platforms to enhance his value.

Now Zhang Hehuan has become the hottest newcomer in the entertainment and media industry. Xu Mingfeng remembered the movie Zhang Hehuan had before. The online broadcasting rights were 10 million yuan, which was expensive enough. But what if his movie became popular again? It really has to be considered carefully.

After hanging up the phone, Luo Peihong smiled and shook her head, her eyes fell on the computer screen. "China on the Bite of the Tongue" has reached the fifth place on the hot search list today. It is quite amazing that a documentary has achieved such popularity.

Luo Peihong called Zhang Hehuan to congratulate him on his achievements. Unexpectedly, Zhang Hehuan had already arrived at the door. He came to Nanjiang TV Station to meet Sun Shuli today.

Luo Peihong got up and went to the window to take a look, and saw Zhang Hehuan's Cadillac driving into the yard.

Not long after, Zhang Hehuan came to her office.

Luo Peihong opened the door and welcomed him in: "What? Don't you go to Sun Tai?"

Zhang Hehuan pointed to the time of the watch: "It's twenty minutes early, so I'll talk to you for ten yuan first."

Luo Peihong went to make tea for him, and Zhang Hehuan said, "Sister Hong, don't be busy. I'll go to Suntai to drink, he has a lot of tea."

Luo Peihong smiled and said, "Xu Mingfeng mentioned you on the phone just now. You are here now. The place in Nanjiang is really evil."

Zhang Hehuan said, "What are you talking about? You two are very close now. Are you planning to reunite with a broken mirror?"

Luo Peihong glared at him and said, "Are you asking for a fight? Even if the broken mirrors are still cracked, I have no plans."

"That means Brother Xu has this plan." Zhang Hehuan keenly captured the information from it.

Luo Peihong said: "Don't talk about me, by the way, I haven't congratulated you on making another masterpiece."

Zhang Hehuan said: "I didn't expect a documentary to resonate with so many resonances in society."

"Xu Mingfeng feels very sorry."

Zhang Hehuan laughed and said, "What do he regret? I didn't plan to collaborate with them in this film at the beginning."

Luo Peihong nodded and said, "It's time to change the platform. It's always on the same platform. They will think that the popularity of the program has something to do with their platform promotion. In this way, they will realize your importance more and you will become more proactive when they cooperate next time."

Zhang Hehuan said: "I didn't give him the opportunity to cooperate. I gave him 10 million to the online broadcast rights of "My Savage Girlfriend". He was not happy to ask for it, and he thought it was expensive. Now the strange video has already bid me 20 million..."

Before he could finish his words, Xu Mingfeng called. He didn't know that Zhang Hehuan was in Luo Peihong's office.

"Xiao Zhang, congratulations, "China on the Bite of the Tongue" has achieved such good results, and is now very popular and has received praise from CCTV and People's Daily."

Zhang Hehuan laughed and said, "Brother Xu, this time it was a lucky one. I didn't expect a documentary to become popular."

"What kind of luck is my opinion, it's strength."

A success may be accidental or luck, but whenever Zhang Hehuan makes no mistakes, this is not explained by luck. Xu Mingfeng secretly regrets that if he paid more attention to Zhang Hehuan's movements, this show might have fallen into his hands. Now it is too late to regret it. He remembered the movie Zhang Hehuan mentioned before, and maybe tens of millions of things are worth it.

"Xiao Zhang, I remember the last time you told me about the exclusive online broadcast rights of "My Savage Girlfriend".

Zhang Hehuan laughed and said, "Do you have any ideas?"

Xu Mingfeng said: "Does this work? We adopt a relatively flexible cooperation method, with five million accounts settled by account, and another five million. I can use the Youku platform to promote the movie. You should rest assured that I will do my business. These five million will definitely be worth the money."

Zhang Hehuan sighed inwardly that Xu Mingfeng really has a good way of doing things. "China on the Bite of the Tongue" has quietly become popular, and he is still thinking about suppressing his own price.

In fact, it’s not Xu Mingfeng’s price reduction. Xu Mingfeng just has a cool COO and has to apply for approval for many things. If you buy the exclusive online broadcast rights for a movie of 10 million, those directors will definitely think he is crazy.

Zhang Hehuan said: "Brother Xu, I don't hide it from you. Now Qiyi has already quoted it."

"How many?" Xu Mingfeng's voice lowered, and he began to realize that it might be a mistake that he had not won the exclusive online broadcast rights in the first ten minutes.

"Twenty million!"

"What?" Xu Mingfeng could hardly believe his ears, 20 million! This price is too outrageous. Since the online video platform appeared, it seems that no online broadcasting rights of a movie can reach such a sky-high price. It is not that the film itself is not worth it, but that the domestic network environment is there. If your platform is online, the pirated version will fly everywhere.

Zhang Hehuan said: "I haven't agreed yet. I'm going to wait until the movie is released before bidding for the exclusive online broadcast rights. My psychological expectation is 30 million."

Thirty million is Zhang Hehuan's claim to make the film production cost. He wants to recoup the film cost by relying solely on the online broadcast rights.

Xu Mingfeng thought to himself, 30 million? It would be good if this kind of low-cost movie can have a box office of over 100 million yuan. Zhang Hehuan's ambition is much greater than he imagined. If the online broadcasting rights of this movie are sold for 30 million yuan, it must ensure that the movie is popular. If the box office of the movie is not as expected, I am afraid that no one will ask for it for nothing.
Chapter completed!