In fact, although the mobile phone evaluation industry in the later generation was supported by mobile phone manufacturers, mobile phone evaluation also threatened mobile phone manufacturers.

Because users like to watch the mobile phone evaluation first, then decide which mobile phone to buy, so that the manufacturer arrives in the later stage, and has to have a good relationship with all mobile evaluation bloggers, send them a new unprecedented sample machine in advance for evaluation, and every time

To pay a lot of publicity expenses so that the bloggers can accumulate virtues, not to mention the shortcomings of some mobile phones in experience.

And if the manufacturer is generous and wants to push a new model of the main force, it will give more, let these bloggers try their best to tout their mobile phones.

There is a model in history and the manufacturers behind it. It has a strong energy. If you want to create a super explosion, copy the myth of Xiaomi MIX that year.

Whoever does not buy this phone, who is the super big SB.

It is said that it is just to put all the evaluation bloggers. In terms of publicity costs, it hit 30 million yuan. For a while, the entire evaluation industry was dew, and each blogger could be more or less.

benefit.

Unfortunately, this phone itself really can't help the wall. Although the sales are really good because of the publicity, the sales are really good after listing.

It's.

Although the evaluation industry is very difficult to blow a mobile phone, it is very simple if you want to destroy a mobile phone.

There is also a manufacturer in history. If he does not give the evaluation blogger face, he refuses to take the initiative to test the prototype. He also needs the blogger to buy it by himself. Then there is a different review on the entire network. In the end, this phone itself has no sound.

In the end, the manufacturers discovered that although these evaluation bloggers may not be able to succeed, they must be more than that, so they were abducted by the entire evaluation industry. Once a new model was issued, he had to invest in the evaluation industry for millions to use it for millions of use for him to use it for millions of use for use for millions of use for the use

Maintain the reputation of the product.

Of course, these are all post -words, what happened only after 2014. In theory, whether it is Google or Apple at this time, you must never think of using evaluation bloggers to do publicity.

Behind me, there is our boss Huang give an idea.

Naturally, it is impossible for boss Huang to give Google, who took his own knife to take the initiative to marketism, and Apple was disdainful to ask Boss Huang. Originally, there was no boss Huang in this.

However, Android used to be the industry of boss Huang, and Boss Huang designed a marketing plan for Android two or three years ago, asking Android to design in accordance with the plan of his own marketing plan, so as to cooperate with this marketing solution to promote what to promote the promotional situation.

of.

As Android was acquired, this marketing plan naturally fell into Google's hands. Google attaches great importance to this marketing plan, and it is almost meticulous as the golden family.

Speaking of which now, although the Jiangnan Group is famous, the industry has also made a lot. It is said that as soon as the World Fortune 500 rankings in 2007 came out, Jiangnan Group would be on the list, becoming the first top 500 rankings in the world.

Huaxia Enterprise.

But Boss Huang himself is not well -known internationally because of his rich identity.

What really made our boss Huang famous in the world is actually the identity of boss Huang's marketing god.

Various business schools in Mi, such as Harvard Business School, seem to be very tall, and what teach should also be very broad.

But in fact, if you have attended these business schools, you will find that even if it is Harvard Business College, 50%of its class content is a routine for various classic case analysis.

That is, these business schools will collect classic business cases born in the world for hundreds of years, and then deconstruct these cases, extract various elements inside, and finally write an article to teach students to learn from these classic cases of these classic cases.

Business means.

This is 50%of the teaching content of the business school. As for the remaining 50%of the content is to participate in various speeches, activities, and eating.

Through these activities, we contacted the business brothers from all walks of life and established a certain relationship. In the end, the harvest was successful ... Yes, the core of the business rules is actually the connections. If you have a good connection, you can make money.

In the entire business, the most subversive truth.

However, these have nothing to do with us, and the topic returns to those classic business cases. Because the times are constantly changing, some real top -level business schools are collecting various classic business cases every year, and then use these business cases to take these business cases.

Come to analyze and preach with their students, so that students can perceive the latest business formal changes and so on.

This is also a classic case of many companies who like to brag about their products, or what their own bosses have boarded the Harvard Business School, and then all of this looks very good.

Regardless of whether this bragging is true or not, even if it is true, it does not make any sense for consumers.

Because the case of boarding Harvard Business School is not the quality of the product itself, how good the quality of the product itself is, how much it is worth it for customers.

Instead of the commercial marketing of this case, or the business theory, or the business means, it is very classic. It can turn consumers' flickering dizziness, and the final obedient wallet to consume. This is the classic of Harvard Business School.

Classic case of case.

To put it bluntly, it is those who promote what classic business schools they have appeared in, and that is extremely good at deceived consumers.

It is home to home. For the top business schools like Harvard Business School, they have a tradition every year, that is, to select the top ten classic business cases of the years.

And usually every 10 years, the top ten classic business warfare cases of the last 10 years will be selected. Finally, the top ten classic business cases from ancient times will be selected.

Let's take a look that Harvard Business School was selected in 2020. From the data of the world's top ten classic business cases since the data included, the first is the Disney Mickey Mouse ... Yes, the Mickey Mouse itself is the world's first number one

One classic business case, unswervingly leveraged the world's cultural pattern through a mouse, it is not too classic.

At the same time, this rice mouse has also occupied the top position since the establishment of Harvard Business School.

The second ranking is the business case of Xi Aili. Well, Xi Aili has another name, called Viagra.

The third ranking is the case of Ruian Aviation Breakst on, and then the Coca -Cola, and then IKEA.

It is worth mentioning that the cases of our old horses and Alibaba's rise in Huaxia also ranked in this list. Although there is only 9th place, this is also a great honor.

However, this is the ranking of another world. After all, even the old horse in the world of Boss Huang does not exist.

In this world, Harvard Business School is definitely the first place in the world to pay attention to Jiangnan Group.

Because in 2002 in Harvard Business College, of the top ten classic business cases of the world in that year, Jiangnan Group ranked second.

Blind boxes to occupy some magical marketing cases in the supermarket market, and became a classic case that all students of Harvard Business School had to learn.

It is worth mentioning that in 2010, among the top ten most classic business cases in the world in the world, the cases of Jiangnan Blind Box have emerged and became classic business cases of OK and Greek Lili, the Mickey Mouse second only to Disney.

And when the world was in 2020, Jiangnan Blind Box is second only to Disney Mice Mouse.

The results of the 2002 selection were just the beginning. In 2003, the Jiangnan Group once again appeared in Disney's top ten classic cases, and this time it came from OO's counterattack war. This case analyzed in detail in detail.

How Oo was defeated by a player QQ, who took over 90%of the market in Huaxia at the time as a latecomer, and became the first instant messaging software for Huaxia.

It is also worth mentioning that in 2006, this business case changed slightly. From Huaxia's first instant messaging software to the world's first instant messaging software, even MSN has been killed by OO to kill.

It's ah

In 2020, the case of defeating QQ in 00 also joined the top ten classic business cases in the world in history, ranking 9th.

Jiangnan Group has also become the only company in the world with two companies with two classic business cases entering the 10 major lists.

After that, the entire Harvard Business School seemed to be unable to avoid Jiangnan Group.

In 2004, it was a business case of Jiangnan Mall.

In 2005, it was a classic case of the soybean war.

In 2006, it was the classic case of Oriental Amazon.

Then in 2020, the case of Oriental Amazon was almost selected as the top ten classic business cases, and in 2030, it was successfully shortlisted, ranking 7th.

However, some people later felt that three cases in Jiangnan Group were too exaggerated, so they removed OO again. Anyway, it was so tossing.

Although it is only 2007, in the past 5 consecutive years, Jiangnan Group has classic cases selected as the top ten classic cases of Harvard Business College.

Copy all the time.

Therefore, a generation of people is shrouded in the shadow of Jiangnan Group. If a student enrolled in 2002, then their classic business cases of Jiangnan Group in the next 4 years of college career, you expect these

It is impossible for students to forget that Jiangnan Group.

Therefore, Jiangnan Group has become the most marketing company in the world, and our boss Huang naturally became the god of marketing in the world, and there was no kind of opposition.

Therefore, when Google's employees discovered that when Android actually had a super marketing plan that boss Huang drafted a few years ago, how would he choose?
Chapter completed!