The emergence of leather jackets completely ignited the entire market. Not to mention the child who opened leather jackets, they were hugged and kissed by their father, and their faces were full of saliva. The customers around them were all like wolves and tigers. They really didn't expect that there were leather jackets in these boxes.

In 2001, leather jackets were relatively expensive. The cheapest leather jacket costs more than 500 yuan. In many people's minds, leather jackets are synonymous with expensiveness!

This can be seen from the cost of leather jackets that cost 40 yuan, which is absolutely high cost. In fact, except for natural animal materials, the cost of any piece of clothing is no more than 10 yuan.

The clothes I mentioned include the so-called Chanel, Louis Vuitton, Dior, etc. The cheapest clothes that cost thousands of yuan are less than 10 yuan.

Of course, what we are talking about here is pure garment cost. If you calculate the marketing cost, it is indeed more than ten yuan.

In addition, there are no occasions for leather jackets to wear and the market sales are very low, so the price will continue to rise, because only if the unit price is more expensive can the cost of leather jacket production line be diluted.

In short, everyone thought that leather jackets were very expensive. They bought a leather jacket for 10 yuan, which definitely made the grandfather’s coffin back!

In an instant, the crowd broke out completely, and the onlookers around him stopped watching. They all rushed up to line up and waved the banknotes in their hands.

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"Brother-in-law, do you think those workers can really sell all our backlog of goods?" After forcing Huang He to sign N unequal treaties, Leng Zhiruo finally stopped tossing about her sister-in-law's question, but asked curiously.

She always feels that this kind of blind box is a bit unreliable. If it cannot be sold, the company will lose another 1 million yuan, and by the way, it will also lose her house. After all, all the blind box money, the workers' train ticket money, etc. are all taken out of this 1 million yuan.

"Don't worry, we can not only sell all the squeezed inventory, but the factory will be reopened in less than a few months!" Huang He said confidently. He really understands the mentality of customers too much.

In his previous life, Huang He was actually an employee of a multinational company and was the operator of Bandai China. His main task was to run Bandai’s Taobao store and JD store, two flagship stores.

He worked in Bandai for three years and then discovered something, that is, unless there are very rare limited products on the shelves of his own store, the flow of the two stores is quite miserable. Sometimes he can't sell one order a day, which is really terrible.

But there are several fixed days every year. Wanda's shops can earn money every day and sell tens of thousands of items a day. Sometimes, as soon as the items are put on the shelves, they will be snatched up in less than a minute.

This fixed day is the anniversary of Bandai Store, the Spring Festival, Double 11 and other major event nodes. At this time, Bandai’s official flagship store will sell its own blind boxes or lucky bags.

Tens of thousands of blind boxes and lucky bags were all grabbed in less than a few minutes, and then the sales indicators of their own store were completed for more than half a year!

Then why do Bandai’s blind boxes sell so well?

The mystery here is very simple, that is, Bandai’s blind box or lucky bag, there is no possibility of losing money. Every blind box in it is made, and it also makes a lot of money.

A Bandai blind box priced at 200 yuan can be expelled from a product worth at least 300 yuan, and sometimes it can even offer something worth 1,000 yuan.

Of course, there is only one of these blind boxes in 10,000.

This directly leads all customers to go crazy. Whenever Bandai has blind boxes on the shelves, they will be swept away, selling as much as they are, without exception.

At the same time, Pop Mart, which once created the blind box trend, is getting worse and worse, and the sales of blind box are also declining, and the market value is also halfway down.

Comparing these findings, Huang He summarized a truth, that is, if blind boxes want to be sold, they must place products that must be greater than the actual value in the blind boxes, so that every blind box can be made, so that they can make a lot of money.

Once, when Huang He in his previous life told the people around him what he found, he was ridiculed by the people around him. It was not that they thought Huang He was wrong, but that Huang He was talking nonsense. Of course, the blind boxes that he made will be sold well. This is all nonsense. But isn’t the merchant who loses this way? Isn’t the merchant SB?

Huang He also thought he was quite stupid at that time, so he threw this stupid idea aside. Until now, more than a week ago, looking at the piles of goods in the warehouse, Huang He suddenly figured it out.

I am really stupid and I actually believe what those fools say.

Whether or not you make a profit from blind boxes is actually not the price of the product, but the actual cost of the product.

I sold my Bandai in my previous life, take the most popular Gundam model as an example. The lowest price of a card board Shazabi on Taobao is 500 yuan, and the price of the official Taobao store is 900 yuan. Therefore, if a Shazabi is opened in a blind box worth 400 yuan, a bunch of buyers will shout that they make a big profit.

But in fact, the price of the Japanese yen is 7,500 yen, and it is 440 for RMB, but the purchase price of China's Bandai is only 300 yuan... But the actual production cost of Bandai is said to be less than 30 yuan.

So, if you put a 400 yuan blind box in a 400 yuan cardboard with a minimum price of 500 yuan on Taobao, is China Bandai really losing a lot?

Anyway, Huang He remembers that on Double Eleven last year, Wanda sold nearly 400 million lucky bags and made at least 300 million yuan. However, the evil capitalist did not raise his salary by a penny. He obviously started working overtime for Double Eleven since October 15.

The same goes for Jiangnan Leather Factory.

Although the cheapest market retail price is 20 yuan, and the customer's psychological price is 20 yuan, the performance cost of these three products is not more than 10 yuan. It is absolutely not a loss to put these things in the blind box!

The only thing that loses money is a leather jacket costing 40 yuan. A blind box will lose 30 yuan. However, our boss Huang gave an order to put a leather jacket in 100 blind boxes, which is equivalent to buying a blind box of 1,000 yuan to get a leather jacket costing 40 yuan.

Then there are 60 wallets, 30 belts, and 9 leather shoes. The combined cost is 340 yuan. If the train ticket is included, there will be other costs, it will not exceed 400 yuan. The remaining 600 yuan is the net profit of the blind box.

Tsk, our boss Huang is really losing money and starts to vomit blood!
Chapter completed!