Chapter 1217 Apple's Road to Innovation
Chapter 1217
If you go to see the global terminal sales rankings in early 2010, the ranking of the first rank must be the Tianzhou terminal, the first cliff, which is higher than the sales of all the later brands.
The second ranking is Google terminal, the third is Apple CP2.
Well, although Apple said that he is not a terminal and should not be ranked on this list, everyone still defaults that Apple is on the list of the terminal.
But in early 2011, this list changed directly. The Tianzhou terminal has fallen into the eighth position, while the first is the Samsung terminal, the second is Xiaomi, the third is vivo, the fourth one is vivo, the fourth is the fourth.
The name BlackBerry, the 5th to 7th place is mainly some emerging brands. Apple's CP2 is ranked ninth, and Google Terminal is ranked 10th.
By the way, it is worth mentioning that the eleventh is Nokia.
After delaying for 4 years, the head iron was like Nokia, and finally woke up and started to produce and sell their own terminals.
The location.
Motorola ranked in the 22nd place. After all, Motorola entered a stage of rapid decline.
After the terminal appeared, Motorola did not continue to engage in his mobile phone like Nokia. Instead, he changed his mind and decided to produce watch mobile phones.
Motorola's new senior executive believes that in addition to becoming a terminal, the development direction of mobile phones should have one, that is, only to retain the communication function of the mobile phone, and then make the mobile phone as small as possible to maximize the convenience of travel to the highest.
One is Motorola, which has invested two years of business development into a mobile phone watch. This is in the cause of a blue ocean.
As a result, it is self -evident. The market for smart watches in the future is that it looks like. Motorola pierced into a pure mobile phone function watch. That is simply suicide.
When Motorola woke up, he returned to the terminal market, but everything was too late.
This is also the epitome of the entire traditional mobile phone industry. Half of the traditional mobile phone companies still insist on staying in their own comfortable areas. Even if Jiangnan Group has completely opened up all its technical authorization and product supply, they also insist on engage in traditional mobile phones, and then
It was completely disappeared.
After all, few people in the market will buy old mobile phones, otherwise they will not even have the courage to call in front of friends.
On the other hand, the mobile phone company that accelerates his heart to the end of the terminal is re -emerging while the Jiangnan Group is open. For example, the top 4 terminal brands now are basically the king of the traditional mobile phone era, and now it is still still.
Occupied the peak position.
However, in fact, Motorola does not have to be too discouraged. Their location is actually very advanced. After all, this ranking is based on the top 100 terminal sales. At this moment, there are hundreds of terminal brands in the world, and they are still underway.
In the fierce competition, there will be a lot of changes in this list every month.
Of course, this list is also unchanged. That is, except for Apple and Google in the list, all the other terminals are all the other terminals, all of which are the five elements system launched by Jiangnan Group.
Therefore, not all mobile phone manufacturers will choose to use various parts and components produced terminals supplied by Jiangnan Group and Huaxia Electronic Technology Industry Development Alliance.
With the continuous competition in the terminal market, many mobile phone manufacturers have begun to use ways to make various patterns of terminal design and special features.
For example, in the later generation until 2016, there was a full -screen mobile phone with Xiaomi MIX mobile phone with fire. In early 2011, it was launched by Xiaomi terminal. They also named Xiaomi MIX, but they abandoned the classic Home button design, the entire entire
Increased the screen ratio to 85%on the front, and it was almost a whole screen terminal, so it was a big fire.
The original price was $ 999, but it was fried by the ox to nearly 3,000 US dollars a level, which really stunned the entire market. At the same time, it also helped Xiaomi's brand value greatly improved. It is said that the entire terminal industry now starts to designed its own terminals to design its terminals.
It is a full screen. It seems that even the Tianzhou 5 is still in the design. It is said that the full screen design must be adopted.
"Did I adjust the speed of time too fast!" Boss Huang held a cup of ice cola in his hand, and sighed at the round moon in the sky at the same time.
Although this cup of cola may only be worth two dollars, the higher cup polished by natural crystals in his hands is worth more than 1 million.
And such things can only be used to pretend to be cola.
No way, too much money, boss Huang doesn't know how to spend.
"Brother -in -law, although you have money, we have no money to develop the time of the development time machine!" The Leng Yiruo holding the child behind him said.
This little guy is now more than one year old, but it is still necessary to hold it, and the special sticky mother, Huang He cried for a while, which made Dad Huang very unhappy.
In contrast, Huang You is still too much. When he saw Huang He, he smiled. Sure enough, his daughter was the father's intimate little cotton jacket.
"Yes! I just lamented that the development of the terminal industry is too fast now, completely beyond my expectations!" Boss Huang sighed.
This is a big truth. After all, the boss Huang, who saw a full -screen mobile phone until 2016, it is difficult to believe that in 2011, it witnessed the birth of the full -screen terminal.
And the current situation is promoted by Boss Huang himself.
First of all, the smartphone or the terminal of the terminal. Under the promotion of boss Huang, it will be released in one year in advance.
Secondly, the golden age of the development of smartphones in the previous life in 2012, but at that time, there were too few manufacturers that could produce various parts for smartphones. There were too few professional talents in this industry.
Apple is pressed on it, and other mobile phone manufacturers can only learn Apple.
So even if it is the golden age of development, it basically follows the Apple. How can Apple design them and how they copy, so even if it is the golden age, but the mobile phones produced are almost the same thing.
When you see explosive mobile phone innovation at that time, you still have to look at Apple.
It wasn't until several years that the entire Android -related industry and product chain of Huaxia could not be added, which gave birth to the birth of a full -screen mobile phone.
At the same time, the situation that was originally led by Apple was changed to the era when the entire Android camp led mobile phone innovation, and Apple followed the era of copying.
Some people may feel very nonsense when they see it here. Isn't it all the events of Apple innovation? Android copying?
If there is such an idea in the mind, it can only be said that he was completely washed by marketing and market.
That's right, before 2016, the entire market was still innovation in Apple, and other mobile phones were responsible for copying.
But after launching a full -screen mobile phone, the whole situation has reversed.
The full -screen mobile phone itself does not say much. In fact, in 2011, Sharp launched the first full -screen mobile phone as early as 2011. Of course, that phone is completely conceptual, and it looks very ugly.
In this sense, Xiaomi's MIX in the full -screen era.
After that, the entire Android camp began to copy the concept of full -screen. In 2016 and 2017, Apple still held a little reserved and felt that he could not copy with Android's ass, so the iPhone8 was still the original appearance. As a result
Sales have become the worst in history. Consumers vote with their feet, so the iPhone XR in 2019 becomes a full screen.
But here Apple still led a little bit of innovation.
For example, before the iPhone XR, all the full screen Android phones are trying to hide the front camera outside the screen.
For example, the original Xiaomi MIX was placed below the front of the mobile phone. There was a black line there. It was not conspicuous to install the camera there, but the price was not comprehensive enough.
In order to reflect the more comprehensive screen of their full screen, the subsequent Android mobile phone manufacturers cancel the black line as much as possible, but this causes the front camera to have no place to put it.
As a result, many Android mobile phone manufacturers have started various brain holes.
There is a way to make a sliding cover design, and the camera hidden inside the fuselage is popped up by slider.
There is also a design of a lifting camera, so that the small camera can be lifted out of the top of the screen through a motor, and the proper science fiction will overflow.
Of course, there are also some Android mobile phone manufacturers who simply dig a small hole on the screen to let the camera take pictures through this small hole, but even if this is ridiculed by the majority of users.
So how do you solve the camera problem in Apple's iPhone Xi?
People do not dig holes, and dug a bangs directly on the screen, becoming the first mobile phone brand in the world to create Liu Haiping, and it is true to make a mobile phone innovation.
Even if you do n’t talk about the front camera, the mobile phone with the fingerprint under the first screen of the world is Android phones, the world ’s first folding mobile phone, and an Android phone. The world’ s first wireless charging mobile phone is also designed by the Android camp.
After the launch of the Android camp, Apple mobile phones slowly announced in the second year that their own mobile phones have these functions. The most popular thing is that many fruit powder shouted, and Apple has made great innovations again.
Dead personal.
For example, the latest smart island function, even if in 2017, when Huawei launched the 1st digging screen mobile phone, there were already some dynamic desktop designs launched.
The smart desktop of the message of the notification message came out.
Chapter completed!