"Director Huang, no wonder the industry is called the god of marketing in the 21st century. Your marketing plan is really perfect. In a day, we have more than 1 billion people around the world.

It's too great. My admiration for you is to invest in the ground! "In a office, a middle -aged man who is at least 20 years older than boss Huang, but holds Boss Huang's hand with a smile.

The middle -aged man is the chairman of Yan of the Huaxia High -speed Railway Development Company, and this time, the Wanli family banquet of the country is naturally the handwriting of our boss Huang.

Originally, Boss Huang himself did not think about doing this. As a result, Chairman Yan, who took the initiative to find the yellow crane, hoping that Huanghe could find a way to help the upcoming high -speed vacuum suspension pipes for the upcoming traffic.

Large publicity.

Because around this pipeline, the domestic atmosphere is actually quite bad.

In fact, when this pipeline was newly built, there were already many opposition voices in all aspects. It was said that this pipeline was hurting the people, but it did not have much effect, and there would be too much profit.

These sounds were not much, and it was ignored directly.

But in the past two or three years, this sound has become more and more. There are some big V accounts that run out of the yin and yang strange pipes almost every day on the Internet.

The reason is also a variety of, such as the cost of 3,000 billion yuan in construction is too high.

There is also difficulty in returning, and it may not be able to return to the book for 100 years.

Some people directly stated that the speed of the railway with such fast pipelines has not overflowed at all. Huaxia should stop waiting for a while, those who have not kept up.

Although this kind of variety of remarks are ignored directly, the public opinion environment does become worse and worse, just like the slander of the Three Gorges Dam at that time, this time the vacuum high -speed magnetic suspension pipes have only been slandered.

So this time the pipeline was completed and opened to traffic, the company thought about it to find a way to control public opinion and prove yourself.

If you study it carefully, you will find that there are not many reasons for this group of yin and yang people. In the final analysis, it is actually a reason, that is, the cost is too high, you are worried that you cannot return the copy and waste the people of the people.

Therefore, as long as the pipeline can achieve a good profit, these remarks can be crushed, but this is also a problem that the entire company is very worried. They are worried that after the pipeline is opened to traffic, the profitability will be very bad.

This kind of concern is not an unacopon, but has a considerable factual foundation. This fact is the result summarized from the line from Nanning to Guangzhou that has been opened to traffic.

This line has been opened to traffic for almost four years, and the operation time has also exceeded two years. In the past two years, except for the first month of profit, the profit is a bit bad.

After two years, the total revenue is less than 1 billion yuan. If the maintenance and operating costs of related facilities are excluded, it is actually basically equivalent to not making money. The possibility of returning this is zero.

When this data was announced last year, the whole country was scolded, which is also the root cause of the increasingly increasing public opinion environment. But in fact, people who understand some of them understand that it is incorrect.

Because the vacuum high -speed pipeline from Guangzhou to the Nanning section, the number of people with hard ride demand is actually very limited. There are really a large number of ride demand. In fact, the pipelines of several economic towns in Huaxia are connected in series, that is, the pipeline from the emperor to the magic capital.

There are also pipelines from Magic Capital to Guangzhou, etc. The passengers along the two pipelines are the most frequent, so only after the entire pipeline is fully connected, the data at that time can really prove everything.

But most people don't understand these. They just saw the relevant posts and they were angry, and then they scolded the people's fat and people's cream, so the Chairman Yan found the yellow crane, hoping that the god of marketing would help the pipeline to engage in the pipeline to do it.

A large -scale large -scale marketing activity, so there is a normal activity of normal miles.

In the face of this requirement, Boss Huang is incomparable. After all, this company's Jiangnan Group actually has 10%of the shares. Although these 10%of the shares can be dividend at least in 20 years.

The result of this event is naturally unparalleled.

First of all, the activity itself shows the biggest feature of the vacuum high -speed magnetic suspension pipe, which is a fast word.

From the northernmost tip of the motherland to the southernmost tip, it only takes only two hours at a distance of thousands of kilometers, so that the staff of the two places of Jiange can eat the local hot meals.

Then, then

The following is another important reason for the accuracy and safety of the pipeline. Another important reason for the vacuum high -speed magnetic suspension pipeline is that many people think that in a closed pipeline, a large number of trains must be driving at the same time.

And it is very easy to have problems with missing stations, etc.

As a result, more than 60 cities along the entire pipeline departed at the same time, and then successfully reached more than 60 different cities, at least more than 600 vacuum high -speed magnetic suspension trains moved in the two pipes back and forth here. If there is no high accuracy and safety,

It is impossible to do at all.

The most wonderful thing is that the entire event is still a great humanistic care, so that the workers who are far away in the other country eat the meals in their hometown for the first time. No matter how they promote, there will be no political incorrect.

At the same time, it can also reflect the excellent culture of the enterprise, and even further reflect the institutional superiority. After all, private enterprises will never do such things.

In the end, there is actually a hidden point, that is, to mobilize people in most cities along the pipelines. A total of 120,000 people can order up to three dishes each.

The restaurant unit received this order.

And these 200,000 catering units can radiate at least 1 million people. After all, there are still 5 waiters in each restaurant.

In this way, let these 1 million people really participate in this event, and these 1 million people can promote more than 10 million people through their own experience. The promotion effect of the event is unparalleled.

of.

In the end, the cost of the activity is also very low, because the company needs to bear the cost of ordering, and then it is only more than 3 million yuan. The rest of the things do not spend money.

The transportation pipeline is its own, and the tables, chairs and bench are also their own. Hungry is not afraid that the company will be a takeaway platform.

In fact, this time there is another hidden winner, that is, our hunger is not afraid.

For this activity, not afraid of being hungry actually paid a lot.

First of all, after the event planning, in order to avoid suspicion, boss Huang did not directly make the investment of their own investment. Instead of being afraid of becoming the executor of the event, it is recommended to directly hold a bidding conference to invite major takeaway companies across the country to meet.

Person.

At this time, domestic takeaway companies are in a state of separation. Although hungry is one of the earliest takeaway companies, many takeaway companies have entered the bureau in recent years. At this time this year, there are more than 3600 domestic takeaway APPs.

There are as many as 70 take -out apps with a daily order volume of more than 10,000 orders.

Therefore, at this time, the country's takeaway platforms were not allowed to start diplomatic relations, and major capital entered the game, and then there were no accidental subsidies.

Many people may not experience the madness of the takeaway platform during the subsidy war. At that time, in order to compete for customers, the takeaway platform almost took a few millions of millions of subsidies every day.

As long as you are a person who knows the coupon, you can order a dollar of braised pork, 5 cents of milk tea, and a fruits of fruit baskets of 5 cents, and so on. That time is the happiest day of takeaway.

As the earliest involvement in the takeaway industry, it is also the super capital crocodile that is backed by Jiangnan Group. It is reasonable to be the most confident of the war -to -war war. It is the most conservative in the entire war.

Although their platform also has subsidies, member subsidies, that is, pay a fixed 10 yuan member fee every month, can receive 6 normal subsidy activities such as 5 yuan without threshold red envelopes.

The braised pork of money is basically impossible.

So at this time, I was not afraid to be on the top, and the market share had fallen to the third place. If it wasn't for the main investor, the boss Huang was too rich, and I didn't see these losses at all.

Jump your feet, and then start preparing to replace the chairman.

But no one knows that because he is not afraid to join the subsidy war, his own capital reserves are very strong, and other companies are full of debt, but they actually have a huge amount of cash of more than 1 billion scale in their hands.

Secondly, hungry is not afraid that although the money is not used on the order of ordering, but the money is used on the subsidy for the riders.

The riders of other takeaway companies are basically a temporary start recruited by a third -party labor service company. They run a order for a single money. The official employee may be less than 1,000.

But hungry is not afraid that all of them have signed a work agreement. Each rider is evil and is not afraid of its official employees. Hungry is not afraid to pay each of them with social security fees, five insurances and one money, etc.

Therefore, although it is not cheap to be afraid of simple costs, the user experience is the best. Customers can hardly encounter too late, lose food, break, etc., because the company's control of these riders is stronger.

At most, other takeaway platforms are at most to go down to the riders to grab the orders. But you can specify a rider for one hour, and run a distance of tens of kilometers.

This is the power that is hungry or not.

Therefore, when facing this business from the sky, major takeaway platforms basically chose to give up the first time, and even the takeaway platform directly scolded Huaxia High -speed Railway Co., Ltd. as an SB, such outrageous activities, and also required that the middle is not in the middle.

If you can make more than 1 ‰ mistakes, how can there be a takeaway platform to complete.

In the end, only the representative of the hungry or not, and then the two parties signed a cooperation agreement. In the end, the hunger was not afraid because of the excellent control of the employees.

The task that may be completed.

In 67 cities, within two hours, 200,000 catering units have been traveled, and a total of 380,000 single take -out orders have been completed.
Chapter completed!