Director Liu's pressure.

He is the person in charge of the Hunan Provincial Satellite TV Department, and this time the direct person in charge of the introduction of the Pearl Gege three is introduced.

Last year, because a colleague took the Liangjian, but now he has been promoted to the vice president of Hunan Film and Television Company. You know, he was still his soldiers under his own head. As a result, he has now rode on his head.

This made Director Liu very depressed, and at the same time made up his mind to win a explosive TV series to help himself rise.

So he stared at "Returning Pearls", even if he left the face of Hunan Satellite TV, he forcibly licked it and got it back to the Return Zhugege San.

The schedule.

It can be said that this wave of Director Liu's operation is unsuccessful and become benevolent.

Director Liu is not greedy. As long as it can exceed 30%of the ratings, to reach the same level as the bright sword, then even if he succeeds.

The first two parts of the Zhugege created an average ratings of 60%. The third part created 50%of the ratings in Fengtian.

%Of the ratings should not be a problem!

So he rushed up.

It turns out that the market is indeed very popular for returning Zhugege 3. At least the audience is very interested. Everyone wants to know what the story happened later, coupled with the various hype of the previous period, so the first day

The ratings came out, and "Returning Pearls" directly won 18%of the country's ratings.

This makes Director Liu very happy. According to the past practice, you only need to double forward, and you can break the ratings of 30%.

The average ratings are uncommon than the first episode of the ratings. The bright sword hit less than 1%of the first broadcast. As a result, the end ratings exceeded 36%.

Double the amazing results.

The following "Soldiers Assault" also turned 12 times in one breath. Now it only requires twice that it is twice. This is not an excessive requirement!

At least the ratings of this 3rd and 4th episodes exceed 20%, but it is not divided.

Then the ratings were surveyed, and the ratings of episodes 3 and 4 fell directly from 18%to 12%. The ratings of 13 were gone.

At the same time, in one day, various news media have appeared in the comments on "Returning Pearls 3", and there is no doubt that it is a clear bad review.

Especially online media, two hours after the first and second episodes, various sarcasm reports appeared on some media.

At the beginning, all these media mocked the actors this time.

After all, compared with the first two, the biggest problem of returning Zhugege is to replace all the main actors except Zhou Jie. Lagerstroemia, Little Swallow, Yongqi, even the emperor Ama Mulu changed.

If these people play well, the problem is that these people play a problem.

There are two characters that fully play the character's temperament, such as the Lagerstroemia played by Ma Lili, from a smart and beautiful kind girl to a tearful young woman full of sorrowful tears.

And the emperor Ama played by Dilong ... Okay, in fact, Dilong performed well, but no one in the world except Huang Ama, no one performed the taste of his emperor, the audience did not see it very much.

adapt.

Yongqi is not the young man with light in his eyes, but a little old boy.

The most outrageous naturally is the little swallow. In fact, Huang Yi has worked very hard to perform that kind of little swallow smart, chopping, jumping around, and the aura feels all over the body.

However, in the end, Huang Yi became a twist and madness. This is also the most terrible thing. In the end, Xiaoyanzi actually turned into a deep girlfriend, do you dare to believe it?

The only one who has maintained Gao acting from beginning to end is Erkang, but unfortunately, an Erkang cannot save this TV series.

All in all, from the moment the TV series was selected, the whole collapsed.

Some people have analyzed the reasons later. As a result, all problems point to Chen Jiji himself.

First of all, the problem was caused by Chen Jiji himself. Some people said that these actors did not want to be repaired by Zhugege's role drama, or what the schedule is not right.

In fact, it's just farting.

The most afraid of actors is to be imprisoned by the characters. What they are afraid of is not red.

Secondly, the schedule is not farting, but this is still 3. What kind of TV series do you want to make?

In fact, the reason for the full change of the actor is that Chen Jiji is reluctant to spend money. The main actors who returned to Pearl 3 were basically in a state of being popular, let alone the little swallow was a newcomer who was pulled out directly from the college.

She basically didn't get any pay for, as long as there is a chance to act.

So the film's film pay is particularly low, which is not surprising.

The problem is that after the red and red red, Chen Jiji actually wanted to use them to shoot the prices of the first and second parts to invite them to shoot the third part, but it was really over.

Not to mention, the value of the little swallow alone has changed from free to 15 million films. She has vaguely became the hottest actor in China at that time. If it wasn't for his own death, she would probably still be able to still

Keep getting angry.

At that time, her traffic was a traffic that 4 small flowers would not be able to fight together in the future.

As a result, Chen Jiji actually wanted to use the price of less than 1 million to let her shoot Bado 3. She would promise to have a ghost, and then there was something that she didn't want to be imprisoned by Xiao Yanzi for a lifetime.

The same is true of several other starring actors, that is, Zhou Jie, I feel that being a person must be kind and promised to invite the third part ... In fact, Zhou Jie's young Bao Qingtian was broadcast at that time.

people.

Chen Jiji is also a head iron. I feel that there is no problem with the actor's change. The success of the Zhugege is that his script and the person set up a cow, so you can succeed as the actor.

Then, the biggest problem of Returning Pearl 3 lies in the script, and Return Pearl 3 sets up the characters created in the first two.

Ziwei became grinding, sadness, crying, making people look uncomfortable.

Yongqi really got a concubine.

In the end, the little swallow, that really became a grudge, all the aura was tortured.

Of course, you can say that this is actually the cleverness of the script, which reflects how the dirty palace torture human nature, and eventually turns them into a distorted one by one.

However, the problem is that this script is used to write world famous books. It is not used to write this kind of saliva idol TV series. In addition, the audience naturally cannot accept such huge changes.

So after a few episodes, the original old audiences began to run away, and the ratings of the TV fell again and again. After the end of "Returning Pearls 3", the end ratings were only 3.2%.

The average ratings are 4.9%.

Well, it is actually not bad. After all, he is already the first place in the 2004 TV drama ratings, provided that the TV series broadcast in the next 11 months can not exceed him.

And this ratings naturally have also caused a huge storm in Taiwan. After all, this is the premiere of the premiere of 100 million yuan in the stage, and according to the psychological requirements in the stage, at least it must earn 15 billion yuan.

When the TV series was just launched, a large number of advertisers rushed to insert advertisements in the middle. Based on calculations, when the TV series was played, the advertising revenue could get 80 million yuan.

Selling variety shows or something, you can return to the book easily.

However, the TV series was broadcast less than the first 10 episodes. All advertisers almost ran away, or they asked for an ads to reduce the price. Because the price of an advertisement in the Backing Pearl 3 is equivalent to 10 times the other TV series.

If you can maintain the heat, you can recognize the advertising fee, even if they are 20 times that they will wield the banknote to grab it.

But now this bad ratings and the madness of the national media, these brands have broken the heads, and they will ask for an advertisement in this TV series!

Well, because the estimated prospects of Returning Pearl 3 are extremely good, the people in the advertising department have done a very good operation, that is, they will no longer pack up and sell TV dramas.

Sell ​​out.

In a episode of the TV series, the advertisement is twice, the time is 5 minutes, the plus is 10 minutes, calculated at an average of 30 seconds of each advertisement, that is, 20 advertisements.

The price of each advertisement ranges from 30,000 to 80,000.

800,000 is the first advertisement that the advertisement has just begun, and the last advertisement at the end of the advertisement. Other advertisements are depending on the interruption time. The lowest is 30,000 yuan.

Can the advertising fee alone earn 2 million? Isn't it 80 million episodes in 40 episodes?

And if the ratings of TV continue to rise, then this advertising fee will continue to rise, and it will be a new price every day.

But the problem is that if the TV ratings and word of mouth are finished, then everything is over.

Anyway, when the finale of the Pearl is the most expensive, the most expensive advertisement is only 15,000, and half of them are sent to some big customers to maintain user relationships. You know that this advertisement is losing losses

How ruthless.

And advertising is like this, it is impossible to expect 100 million yuan to return, and the cost of 100 million yuan will inevitably become a loss in 2003. Thinking of this, Director Liu's legs kept trembling.

"I just hope that the ratings of" The Legend of the Sword "will be directly exploded, so I will be better!" Director Liu prayed in my heart.

There are two TV series purchased by Hunan Provincial Satellite TV in 2003 to buy hundreds of millions of yuan. One is to return Pearl Grid 3, and the other is the passage of Xianjian Qi Xia.

Now that the Pearl 3 has been exploded, if the fairy sword is also frying, then the responsible person will change from one to two, and the person who introduces the Xianjian Qi Xia Zhuan is already the main person in charge of Xiang Provincial Entertainment

One.

Then if Xianjian Qi Xia passed the compensation, then he would definitely not continue to rise, and he might be severely punished, otherwise how can that person be a man!
Chapter completed!